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Description Of A Strategic Management Plan

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Signature Assignment: Environmental Scanning Ayisa Vargas MGT/495 March 6, 2017 Professor Lillie Hibbler-Britt A strategic management plan is an important factor that acts as a guideline to operational goal and objectives. The process involves scanning the environment, formulating the strategy taking into account the dynamics of the business climate, implement the techniques and finally controlling the strategies to ensure the organization achieves the desired goals and objectives (Roberts & Berg, 2012). However, the effectiveness of a strategic plan depends on the ability to understand forces influencing business operations and these forces can be internal or external. Analyze the competitive advantage of your selected …show more content…

Also, changes in trading policies in different economies have contributed difficult in expanding the business into other countries with different ideologies. External environment Political: These factors influence the expansion strategies of the company. For instance, changes in tax compliance affect the operations of the company since it has to stick to the new rules. Also, trade investments affect the company’s operations in different markets (Roberts & Berg, 2012). These changes influence the patronage of the customers affecting the company growth. Economical: The global financial crisis affects the buying behavior of the customers. As a result, it cannot expand its operations into new markets with an unstable economy (Roberts & Berg, 2012). Also, the economy affects the buying power of the customers because when there is an economic decline, they will have little disposable income to spend. Social: The changes in consumer tastes and preferences affect their buying behavior. On the other hand, socialization has created market opportunity people love to drink and eat outside their homes as they socialize with others (Rumelt, 2011). Most importantly, population growth has created a market for the products and services. Technology: The changes in global technology have created an avenue for the company to sell its products globally (Rumelt, 2011). For instance, it uses e-commerce to build awareness of its products

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