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Destin Brass Products Co.

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Background Destin brass products co. Destin Brass Products is a manufacturing company specialized in brass products started in Destin, Florida, 1984, running by Roland Guidry (president), Peggy Alford (controller), John Scott, (manufacturing manager) and Steve Abbott (sales and marketing manager). There are three major product lines: valves (24% of company revenue), pumps (55% of revenue) and flow controllers (21 of revenue). Recently, due to its competitors keeping reducing product price, Destin found it become difficult to match such low price with a profitability decline under the current cost system. A meeting was held among senior management aiming to find out some new strategies to keep Destin’s competitive position. Problems & Issues The major problem faced by Destin is that pumps are losing profits due to intense price competition. Destin was forced to match the continuously reduced price from its competitors despite of the high production costs. As a result, the gross margins in the latest month have fallen from 35% to 22%. The reason why the company has been stuck in such difficulty, as Peggy pointed out in the meeting, is primarily because its competitors might be using a revised costing system while Destin is still using the traditional one. Analysis There are three standard costing system related to Destin Brass Products and the major difference between them are how overheads are assigned. -Destin has very traditional volume-based costing system which does not

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