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Directed Study in Marketing 2

Decent Essays

Sandra7007
WK4 Questions/Problems – Chapters 10, 11 & 12
October 30, 2012

Chapter 10

6. Insurance agents are intermediaries who help other members channel by providing information and handling the selling function. Does it make sense for an insurance agent to specialize and work exclusively with one insurance provider? Why or why not?

Insurance intermediaries enable the placement and purchase of insurance and deliver services to insurance companies and consumers that supplement the insurance placement process. Traditionally, insurance intermediaries have been viewed as either insurance agents or brokers. The difference between agents and brokers relates directly to the way they operate in the marketplace.

Insurance agents are …show more content…

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When I return my rented books to Chegg.com, I receive emails from them informing me of the status of my shipment, which is free of charge, and exactly when they have received them. They actually email me to tell me that UPS has received them and that the books are in route to them. This eliminates the worry that my return shipment may not make it to Chegg.com and that somehow I may be charged for the unreturned books. I just love this company.

5. Give an example of why it is important for different firms in the supply chain to coordinate logistics activities.

International trade is defined by shipping commodities and finished goods between countries, including both exporting commodities and goods from the U.S. as well as importing commodities and goods from around the world. Logistics is the process of planning, implementing, and controlling the efficient flow of goods and services through the supply chain from producer to consumer. Distribution comprises all freight carriers (water, air, trucking, and intermodal) and warehousing. Until recently, most manufacturing organizations took responsibility for the warehousing

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