Directed Study4

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

Promotion is about how the customers are informed about a particular product or service and plays a vital role. So promotion basically carries the 3 Ps of the marketing mix by presenting that all important information to the right target market.

By 1983 sales were more than $250 million. The company also began installing computerized checkout systems, and by 1984 inventory reordering was computerized. The same year the company acquired nine Bowater Home Centers in Texas, Louisiana, and Alabama. Home Depot then entered Southern California, Handy Dan’s home turf, opening six stores. The Bowater acquisition and rapid internal expansion caused Home Depot to falter and experienced the only dip in earnings in its history. Back on track in 1986, sales exceeded $1 billion in the firm’s 60 stores. Entering the competitive northeastern market, the company bought three Modell’s Shoppers World stores on Long Island. In 1989 Home Depot added 22 Stores, primary in California, Florida, and New England. Home Depot’s sales rose during the 1990-1992 recession. They opened more

“Promotion refers to the advertising and selling part of marketing. It is how you let people know what you’ve got for sale. The purpose of promotion is to get people to understand what your product is, what they can use it for, and why they should want it.”

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

The entire purpose of promoting products is to create awareness, persuade and inform customers about your product or service while identifying key features compared with competitive products. There are many benefits of performing successful promotion such as increasing sales and acquiring a greater market share, showing your products features and exposing competitive product’s flaws, teaching the market benefits of your product, explaining different usage of your product, conveying your brand image of your organisation and promoting new and improved features of your products.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

3. The marketing strategy of company is not so convincing because they can extend their product range with good

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

Promotion is the major component of the company’s total marketing mix, its intent is to inform, persuade and influence people. Promotional activity is marketing in basically an exercise in communication. It is basic ingredient in non – price competition and it is an essential element in modern marketing. It is an exercise in information, persuasion and influence.

Promotion is the direct way in which an organisation attempts to communicate with various target audience. Promotion consists of five main elements: Advertising, Personal selling, sales promotion, Public Relations and Direct Marketing.

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects

Promotion – an activity, such as a sale or advertising campaign designed to increase visibility or sales of a ‘product’.

Different tactics have proven over the years to draw consumers in. These tactics have proven that there is not a bright future for mass marketing. The idea behind successful marketing now, is to not tell someone that a product will make them happy, but it is about showing them how a product will make them happy. An example of how this shift in marketing has occurred is with what Samsung did for its’ customers at random airports. Samsung didn’t put up giant billboards and come up with a catchy song to draw any and every person to their product, they instead targeted those who