Question 1
First National Bank (FNB) a division of First Rand Group
The South African banking industry is recognised worldwide for their conservative, yet successful banking model, supported by sound regulatory and legal frameworks. The sector comprises of one central bank (The South African Reserve Bank – SARB), 4 large banks, investment institutions and a host of smaller banks, both local and international. FNB form part of the 4 large banks and held a 20% market share in 2014 (Graph 1).
According to Grant (2016:66), “the profits earned in an industry are determined by three factors
• the value of the product to customers
• the intensity of competition
• the bargaining power of industry members relative to their suppliers and buyers”.
Using
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With the smallest footprint of their three biggest competitors, the bank chose to differentiate their services based on mobile banking channels. These channels were more cost effective for both the bank and the customer which fit well with the bank’s philosophy of being the cheapest bank in South Africa and offered the opportunity for more margin absorption if they could change the customer’s behaviour towards these channels. By consequence, the choice to differentiate on mobile channels required competencies that relate to technology. Both of these choices required innovation; to make switching less cumbersome, exploitation of existing processes and technology was required, and to enhance their value proposition they required radical innovation. Over time, FNB’s strategic agility led to the deliberate incentivisation of customers to use mobile channels and the subsequent development of the “customer ecosystem” strategy.
Consistently being the cheapest bank in South Africa, FNB pricing strategy of increasing below official inflation rates has ensured price competitiveness within the South African consumer banking market. Their business model includes an extensive array of rewards for customers that returns value to their customers in the form of e-bucks (points earned through point of purchase spending that are converted into tradable currency with selected retailers in South Africa), fuel cash back rewards and data rewards through their FNB Connect product
Most new entrants are technology firms of all sizes that are looking revolutionize the banking industry as they revolutionized almost all major industries in the past 15 years. These firms apply concepts such as artificial intelligence and 24/7 connectivity to create innovative ways of performing tailored banking operations at lower cost and with greater convenience for the consumer. Retail banks however have an opportunity to maintain relevancy over the upcoming decade, but in order to do so they must harness technology either through in house innovation or partnerships to accentuate they’re current competitive advantages such as personalized
I, Thomas Jefferson, am against the bill for the adoption of a national bank designed along the lines of the Bank of England. The U.S. bank would prevent the improvement of state banks as a result of its exceptional powers and benefits. I think states ought to sanction banks that could issue cash. A national bank would be much more help to rich representatives in urban communities than to agriculturists in the nation. The national bank would be controlled by affluent investors and would assist those with privileged class turn out to be more rich and effective. The joining of a bank and the forces accepted by this bill have not, as I would like to think, been designated for the United States by the Constitution. I trust that the Constitution
There are various categories of banking; these include retail banking, directly dealing with small businesses and persons. Commercial and Corporate banking which offers services to medium and large businesses (Koch & MacDonald 2010). Private banking, deals with individuals, offering them one on one service. The last category is investment banking. These help clients to raise capital and often invest in financial markets. Most global banking institutions provide all these services combined. With all these institutions in existence within the same localities and offering similar services, there is a need to regulate the industry so as to protect the consumer and provide fair working environment for all banks (Du & Girma, 2011).
From an operational viewpoint, banks are trying to incorporate technology in their product offerings, such as advanced banking and financial-related mobile applications. Innovations are made with the assistance of learnings from customer information and data analysis, which are an essential part of analytical CRM. The strategic view also suggests that banks are building a social presence on online platforms to enhance customer engagement and build a long-term relationships with their customers. The above approaches can clearly be identified when looking at CBA and NAB customer relationship management strategies. With its high-tech ATMS and state-of-the-art Commonwealth mobile app, CBA has full product leadership in the market, enabling them to have a competitive advantage when attracting new prospects or customer retention. On the other hand, NAB use customer intimacy as their core CRM strategy, cutting their product offerings in half and make consumers more centrally focused. They are very responsive in customers' needs and wants; and is the leading brand when it comes to customer
The issue that Relay FCU faces can be addressed with an aggressive marketing strategy centered around attracting the younger population. With only one physical location and no online banking service, a heavily tech-oriented youth population may look to other credit unions or banks instead of opening an account with Relay. To address this, Relay must first seek to implement a web-based banking system complete with an app for mobile phone banking as well. According to Bob Hedges, managing director in AlixPartners’ Financial Services Practice, “Consumers are demanding, expecting, and shopping for mobile capabilities. Banks who fail to innovate run the risk of losing customers and face real challenges in attracting new customers” (Marous, 2014). Once the mobile banking service is implemented, Relay must develop a marketing plan targeted to consumers in the prime borrowing age range of 25-44. This marketing plan must include heavy advertising and a social
Technologies have allowed the banking industry to expand . Cell phones are now able to monitor consumer expenditures effectively and have become a new banking tool within the generation. Many opportunities arise with technology increasing. The banking institutions must be able to determine what future technologies may arise in order to be able to capitalize on that market. Recognition is essential during this time period for CIBC as they must maintain the technology consumers demand. The Canadian Imperial Bank is placed extremely well with a significant and assured customer base from the level of the government and the public sector business. Many government parties will do business with
The change and advancement in technology are a significant factor in the banking business. Technology has led to tremendous improvements in this industry. Since the commencement of this millennium, people have shown great love for their mobile phones (Ozaki 1992). It necessitated the invention of mobile applications (APPs). From the introduction of the mobile banking, APP people rarely go to the banks. All their transactions get done simply by the stroke of a finger. Businesses face a challenge of adapting to changes in the technology sector. Mobile banking either through actual investing or any other means is on the rise.
. Mobile services not only offer a new, convenient channel for existing customers of banks, the technology will also provide access to 3 Bnstrong global unbanked population
Service in this fragment ought to be separated as there are loads of other comparable services offered by different banks; in any case, the service of Barclays regularly stands distinctively to the requirements of the client. In addition, advancing the services will be exceptionally troublesome so the bank ought to utilise different method for advancement such as TV; daily papers, radios, and so forth as they will cover huge are in less time (Huang & Sarigöllü, 2012). Besides, at the second section costs of the product can be kept high as they are targeting the general population with high income. Moreover, this sort of corner section direct selling would be fitting as the business sector is little and not
The Harvard Business School case study Mobile Banking for the Unbanked explores two very different examples of mobile financial service models:
In the early 1990s, SCB has focused on emerging its strong franchises in Asia, Africa and the Middle East. Management concentrates on institutional, corporate and consumer banking and on treasury services – areas in which it has particular strength and expertise. The series of acquisitions that would increase SCB position in the emerging markets industry. Since 2000 the bank has accomplished a number of strategic alliances and acquisitions, which have expanded the customer and geographic reach and widened the product ranges (Sc.com,
In 1996, Citibank was an emergent banking institution attempting to increase its market share in the competitive Los Angeles area. In order to do so, the bank’s strategy was to focus slightly less on their financial growth, and much more on providing “a high level of service to its customers”. Management viewed this paradigm shift as “critical to the long term success of the franchise”.
Some companies have decided to outsource something as small as their mobile bank industry. For some smaller banks in the United Kingdom it seems to be a lot easier to have another company be in charge of their mobile banking so that they focus on core competencies within the organization (Yurcan). In addition to that, with other larger companies who have the resources and money to engage in house control of their own mobile banking IT software, it leaves the smaller businesses with their hands tied. There is no doubt that since 2010 there has been a need for mobile banking, as it is the most efficient and convenient way to bank for customers (Yurcan). Thus, in order
Furthermore, smartphone-bankingindustry ismature toagreatextentthanearlierperiod.Ithasdevelopedsuperbimageintheirvarious activitiesincludingelectronicbanking.Nowmodernbankingserviceshavelaunched bysomemultinationalsandnewlocalprivatecommercialbanks.Novelty & curiosity regarding the use of mobile banking services was mentioned in the survey as one trigger for adoption. The present results reflect the fact that mobile banking services are at a relatively early stage in the path of diffusion. It is often the case that the first adopters of an innovation are motivated simply by the desire to get their hands on the latest & greatest innovation; the stimulus is curiosity regarding anything that is truly brand new. Mobile banking has not yet gone beyond this phase, indicating clearly that mobile banking services are not yet fully institutionalized; they have not entirely become part of the ongoing practice & way of life of the adopters. Adoptingm-bankingservices,banksin developingcountriesarefacedwithstrategicoptionsbetweenthechoiceof delivery channels andthelevelof sophistication of services providedbythesedelivery channels (Ahmed and Islam, 2008). Banks will reap the benefits of IT truly and totally, if and
Banking environment has become highly competitive today. To be able to survive and grow in the changing market environment banks are going for the latest technologies, which is being perceived as an ‘enabling resource’ that can help in developing learner and more flexible structure that can respond quickly to the dynamics of a fast changing market scenario. It is also viewed as an instrument of cost reduction and effective communication with people and institutions associated with the banking business.