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Dunkin Donuts: Time To Make A Change Essay

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Dunkin' Donuts: Time to Make a Change

1. The environmental forces affecting Dunkin Donuts are:

Socio-Cultural- Due to the numerous cultures present in Dunkin' Donuts' target market, the company as a whole must be in continuous change in order to keep up with its consumers. Dunkin Donuts must keep in mind the age, income, occupation, and most importantly the lifestyles of their customers if they wish to succeed in such a competitive market. As an answer to this problem, the company has implemented several changes aimed at keeping and attracting a new customer base. Many restaurants are looking towards centralized kitchens to maximize space and reduce costs, consequently cutting product costs, thus saving the customer money. The …show more content…

Massachusetts' franchise owners are also finding help from MassDevelopment, the state's economic development agency. Through this agency, the franchise owners are able to apply for tax-exempt loans in order to build central baking facilities. This statewide act not only helps the company but the state of Massachusetts as well.

Technological- With technology developing at such a rapid pace, it has become very important, especially for trendy café style restaurants, to keep up with this advancement. In order to attract customers, management has decided to install television sets that can be enjoyed by their customers. Because they realize many people don't have the time to sit down and read through a newspaper, Dunkin' Donuts broadcasts day-long local and world news so customers can quickly absorb any sort of news that may be important at that time. Although not mentioned in the article, many popular cafes are starting to provide wireless internet complimentary to their customers. With Dunkin' Donuts' plan towards a relaxing and inviting atmosphere, I suspect that it will not be too long before we see these Wi-Fi networks in almost every store. Also with an increase in technology, management has come up with a way to create space for additional seating as well as increase the chain's efficiency through centralized kitchens. Through these kitchens, Dunkin' Donuts

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