EST1 Sample Essay

The company's objective is to discharge the responsibility as leaders in its trade by acting with complete integrity, by carrying out its work to the public good and to the quality of life in the community, to provide unrivalled value to its customers in the quality of the goods it sells, in the competitiveness of its prices and in the range of choice it offers.

cheaper product and giving some of it away, it would be necessary to make sure stockholders are satisfied

A major criticism of organic foods is the obvious price increase included with purchasing organic products. While there are numerous reasons for the price premium associated with organic foods, the most obvious reasons are the cost of organic supplies such as feed and fertilizer to make a profit. George Siemon, CEO of the Organic Valley co-op, states that “A ton of organic cattle feed can cost from $350 to $400 a ton versus $220 or less for a ton of conventional feed,” illustrating a major price difference for simply fertilizing a crop (Simon). With access to more resources than organic farmers, conventional farmers will often spend less in the overall farming of a crop than organic farmers, increasing their profits. Conventional farmers often use materials such as “sewage sludge, which is cheap to buy, and chemical fertilizers, which are both cheap to buy and cheap to transport” (Simon). Using these potentially hazardous chemicals for crop production runs the major risk of chemical runoff and contamination of local water supplies or reservoirs, which will directly affect

But as consumers are only willing to pay the extra money for organic food mainly for any health benefits they associate with organic foods, such health benefits should be significant enough to warrant this inflated price. Studies demonstrate that the advantages of organic food are relatively small and even some disadvantages were found. Although correlations were found between a few health benefits and eating organically (reduced risk of non-Hodgkin lymphoma in subjects who eat organic foods more and mitigation of allergic dermatitis from consuming organic dairy products), these correlations were the only ones found amongst hundreds

Every aspect of marketing involved in the introduction of Organic food will involve ethics & social responsibility issues. Managers will be encouraged to look beyond and simply "do the right thing"

Another economic factor in organic farming, in general, is that organic food is typically more expensive that its non-organic counterpart. This observation goes along with both large and small organic farms. When people go shopping, they often look for the cheapest item. Since

Now, I would like to discuss the benefits that our organic-based business will offer to our target customers. First, as far as the functional benefits are concerned, one of the key factors is that organic produce offers the consumer a healthier option when it comes to one’s eating habits. In regards to chemicals, organic produce refrains from using any kind of synthetic pesticides, fertilizers, fungicides, herbicides or synthetic preservatives and additives. As such, the amounts of hazardous residues within organic foods are basically restricted to the lowest amount (“Organic”, n.d.).

This strategy is vital and attracts customers that have been loyal and meet the company vision of customer first. This strategy boosts sales in their industry.

The convenience that this division offer customers should give the organization a profitable and popularity boost, allow them to expand globally, and make the company a leader in innovation in its industry.

As a result, the company focuses on its target markets and effectively delivers on its value proposition to satisfy its customer’s needs, wants, and demands.

Since 2006, the demand and market for organic food and drinks has been increasing exponentially. The demand for these organic products is growing much faster than the supply. Consumers are more interested in where their food is coming from and how it was made. “The latest data shows organic sales in Canada have tripled since 2006 to 3.7 billion dollars a year.” (Global News). There are not enough farms in Canada that produce and supply organic products to meet the high demand. It takes approximately three years for an average farm to convert to an organic farm. However, the whole farm does not have to be organic, a portion of the farm can be converted to organic while the rest operates the way it was previously. The demand curve has shifted

Organics on The Go is an innovative start-up company that offers high quality, fairly priced, 100 percent all organic products for the on the go individual. These products are crafted to meet the specific needs and wants of a carefully selected target market. The demand for organics at large is strong and growing providing an excellent opportunity for success with a business that relies on a carefully crafted holistic marketing plan. Organics on The Go has developed an intricate holistic marketing plan that incorporates a comprehensive IMC approach to ensure success

These factors represent the culture of the society in which the organization operates with in. Change in social values towards healthy livings has adjusted purchasing behaviour and now people are more focusing towards organic produce. For this reason organic domestic retail sales have increased by more than 50% in the last two years from 623 million to 947 million (Keith, 2012). Availability and distribution of this healthy food have increase rapidly. Woolworths, Coles and Aldi all over Australia stock a range of private label goods.

The company aims at ensuring that they are recognized as a leading company in its industry and rise above the noise in the market that is caused by competition.

USA: According to the Organic Trade Association’s 2016 Organic Industry Survey, U.S Organic Industry has set new heights of $43.3 billion in 2015. Which means $43.3 Billion is spent on organic food every year. According to Tech Sci Research every 3 out of 4 grocery stores sell organic food. Therefore, in total USA have around 20,000 stores that sell organic products. Key competitors in US markets are Whole foods, Kroger, Sprouts, Trader Joe Stores, Wal-Mart; Costco etc. Top key players would be Kroger’s and Whole foods. According to Kroger’s investor conference in Oct 2015Kroger’s has estimated to have sales worth $ 11 billion organic product surpassed only by Whole Foods Market. According to Transparency Market Research, the U.S market is expected to grow at brilliant rate of 15.5% CAGR and rise from a valuation of US$70.70 bn in 2012 to US$187.85 bn by 2019.