Environmental Analysis of Google

The scope of this report is to analyse the financial health of Google, the pinnacle search engine in the present times. It proceeds by giving a brief introduction of the company Google Inc then heading onto the detailed assessment of financial ratios for 3 financial years such as Profit Margin, Return to Equity, Return to Assets, P/E Ratio and EPS as well as share performance. Lastly, it tells about the overall financial condition of the company with respect to the said analyses and results (ratios and share performance).

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Google Inc. was founded in 1998 by Larry Page and Sergey Brin. By 2000 it had become the world 's largest search engine. This case study will examine the rise of the Google search engine, how it differs from its competitors, and possible threats it may face going forward.

Google Search is the most popular search engine in the world, and just by that has an enormous advantage in information markets. Google has unprecedented access to what people are thinking about at any given moment, information which is extremely valuable to advertisers and marketers. Google also is also an extremely well established company, with its massive revenue allowing it to support its extremely robust infrastructure. Google has massive and modern data centers all over the world, and continues to invest into more infrastructure, including data centers and the new Google Fiber in the United States. Googles massive revenue also allows it to branch off into more innovative pursuits without having to worry too much about funding. Google can pursue expensive and difficult projects that generate little to no revenue for a very long time, if the company believes that the investment will be worth it in the end. Examples of this include Google's Self driving cars, and the aforementioned mentioned Google

Google Inc. is a popular American company most known for its robust search engine. Google was established in 1998 by Sergey Brin and Larry Page, headquarters located in Mountain View, California. More than 70 percent of worldwide online search requests are handled by Google, placing it at the heart of most Internet users’ experience (Britannica, Google Inc). This paper will cover the impact of Google’s mission, vision, and primary stakeholders on its overall success; analyze the five forces of competition to determine how they impact the company; create SWOT analysis to determine their strengths, weaknesses, opportunities, and threats, discuss the various types of strategies the firm may use to maximize its competiveness; and assess efforts by Google to be a responsible corporate citizen. Google Inc. started out as an online search company. Today, Google offers well over 50 products and internet services ranging from online document creation, e-mail, software for tablet computers and mobile phones, and online document creation. Their wide ranging product portfolio and size makes Google one of the top prominent companies in the technology market to include IBM, Microsoft, and Apple. In spite of their countless products, the core of its success is based on their original search tool. In 2011, Google earned 97 percent of its revenue through advertising based on users’ search requests (Britannica, Google, Inc.).

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

Google is renowned for its search engine technology and is second to none in the search engine marketplace as it stands. Among its competitors (Yahoo, AOL, msn, infoseek, ask jeeves, etc.), Google quickly became a household name as searchers discovered that it was not your average search engine. Google set itself apart from its competition by providing more unique information in its searches than the other available search engines. (Alex Harrison, 2011)

Google is now (2012) a global technology leader focusing on improving the ways people connect with information and they aspire to build products that improve the lives of people globally.

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

As we all know, Google is a dominant force in the technology world and has been for years. One of the main reasons for Google’s success is their innovation friendly work environment and lack of fear for failure. With company slogans such as “Don’t Be Evil” and “Do the Right Thing”, it’s no wonder why Google has such a huge consumer following and brand loyalty in today’s culture. Undoubtedly, Google is constantly working on new ventures, both known and unknown. However, a few of the known ventures has the possibility to be capitalized on, changing the way we interact with technology as a whole.

In The Google Story, authors David A. Vise and Mark Malseed narrate the success story of Google’s creators Larry Page and Sergey Brin. This text goes to great lengths to give the complete story on how Google on because the largest search engine the world has seen since its conception in 1998. Vise and Malseed argued that with sheer intelligence, innovation, and unique business tactics Google has created an empire. And after such a short time they dominated the search market. They also claim that Microsoft the main competitor of Google cannot rival, google because google creates landmark quality products and Microsoft only suppresses competition with their abundance of resources. The text also explores how the Founders were influenced greatly by their environment and heavily supported by their families.

Google has managed to become one of the most successful and respected companies in the world, gaining credit for their exceptional performance and contribution to society. Google managed to do all of this in just over a 10 year period, a time span in which no other company has made such an immense progress. The company employs thousands of talented people, coming from all around the world, and it is truly amazing how fast it got there with the fact that it was a two-men college project. The following is a company analysis of Google which will present you with facts, point of views and ideas regarding it. These are

Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

Google, Inc. is an American search engine company that is a subsidiary of the holding company Alphabet Inc. It is the base of most of the world’s internet experience with over 70 percent of all online searches being used by Google. Their biggest profit area is the advertising department, as it accounts for over 90 percent of the company’s overall revenues. Google began as an online search firm, but now offers more than 50 Internet services and products. The recent acquisition of Motorola Mobility in 2012, made them competitors in the hardware market by selling mobile phones. Even with the expansion into different markets, Google’s core of success remains with the original search tool. Combined with the major success of Apple, the United States has become the biggest threat to other countries in the technology market. (https://www.britannica.com/topic/Google-Inc )

This study shows the various aspects of the company Google.Inc which is basically an advertising and searching company but it has spread its market into diverse products.This study will depict some of its competitive challenges based on Creating new products and services.It will also cover its global challenges covering its technical issues.This report will also give an overview of its internet usage and risks the company is facing.