Ethics And Purpose Of Corporate Governance

Company strategy is management plan of how to best use of company resources to achieve the business goals successfully, includes what products and services provided that can attract and sustain customers, how the company positioning in the industry environment, how to develop and increase their sustainable competitive advantage, continuous improvements of processes in different functional such as R&D, marketing, systems and operations, and how to deliver the superior value to customers.

The fundamental ideologies of a capitalist corporation can vary from company to company, but typically all have the same underlying purpose – to make a profit. Often, a business’ ideologies are expressed in the form of an organisational vision or mission statement – a simple statement demonstrating to the public, and reminding the employees, the goal of the organisation. These vision or mission statements usually look at the ‘bigger picture’ of what an organisation wants to achieve. Examples being:

It is the responsibilities and practices exercised by the board of directors and senior management of an organization. It aims to achieve:

Strategy is a set of complicated tactics formulated by the executives of a company directed towards the achievement of company’s goal (Salmela, 2002). It is about all the path ways that a company would follow to reach its ultimate goal. It is a company’s strategy which helps to identify what it does better than the other companies in the industries, which may be different from what it does best. For successful strategy formulation and implementation, a company should know the needs of customers and should have knowledge of its competitors. Through a good strategy a company would identify that opportunity which makes it different from the others (Thompson, 2005).

According to Slack et al. The corporate strategy or business strategy is the guide lines for the whole corporation’s businesses in relation to its markets, customers, and the competitors (2007). In the same context, the same authors discussed the link between the corporate strategy and

A strategy is a plan that is targeted over the long run. Business level strategies refers to strategic alternatives that an organization chooses from as it conducts business in a particular industry or market (Griffin,2002). A corporate level strategy means that a company manages its operations simultaneously across many industries and markets. Netflix operates across both a business and corporate level strategy. The main areas across which Netflix operate on in their corporate level are business portfolio and partnerships.

A competitive strategy is a plan of action that a company develops towards attaining a competitive advantage over its competitors in the industry. Companies examines and research their competitors strengthen and weaknesses and compare them to its own. A company strategy can incorporate efforts to please customers, ward off competitive threats, and meet a unique competitive advantage.

Corporate Strategy has been defined by numerous authors. Grant (1995) claims corporate strategy deals with the way a corporation manages a number of different businesses. Lynch, R, in both his third and fourth edition books on corporate strategy refers to Penrose (1959) definition of corporate strategy as “the pattern of major objectives, purposes or goals and essential polices or plans for achieving those goals, stated in such a way as to define what business the company is in or to be in and the kind of company it is or to be”

Law can be defined as the written agreement that a society agrees upon this dictates appropriate and acceptable conduct and behaviour we display toward each other. Law is the foundation of the society it can only work if the society abides by it and work to maintain its existence, this will help solve any problems and crimes.

The word “ethics” comes from the Greek word ethos (character), and from the Latin word mores (customs). Ethos and mores together define how individuals choose to interact with one another. Therefore, individuals try hard to do what feels and seem like the right thing to do in certain actions. Philosophy defines ethics as what is good for the individual and society while establishes the nature of duty that people owe to one another. Ethics is rules of behavior and conduct that show how our society expects us to behave and is the controlling values behind the construction of laws.

A strategy is a plan for the company, which has to establish a difference with its competitors, and has to preserve it in order to create a greater value. Strategy positioning is choosing different ways to achieve similar activities from the competitors.

Alfred Chandler(1963) defines strategy as ‘ the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals’. And Michael porter(1996) sees it as ‘Competitive strategy is about being different. It means deliberately choosing different set of activities to deliver a unique mix of value’.

There is no exact definition for Strategy because it is defined in different ways as some people think that make a plan to get success in future is a strategy while others think that future is hard to predict. Exceptionally, some Japanese companies have no strategies though these companies have a good cost and continuous improvement. The definition for strategy is to explain the direction and scope of any company for the long term to achieve advantage for the company or to fulfill the needs and expectations. Strategy is different from Operational effectiveness and they work in different manner in the companies. Michael Porter, who is a professor at Harvard Business School and a strategy expert, says that it should determine how organizational resources and skills should create advantage. Accordingly, Strategy can also be defined as an organizational change during actions in the organizations for better and advantageous results or to determine how we win and get success in the future period. It is a needful developed plan with respect to market to compete the world. Organizations should be responsible for competitive changes according to the market. It is the main goal for any Organizations. Business/IT strategy is very important to know the success rate of your business. Apart from Business Strategy, the other two main types of strategy are Corporate Strategy and Team Strategy. These strategies give competitive advantage of cost leadership, differentiation and focus. The

A company 's strategy consists of the competitive moves and business approaches that managers are employing to grow the business, attract and please customers, compete successfully, conduct operations, and achieve the targeted levels of organizational performance.

The Corporate Governance refers to the mechanisms, rules and regulations in which companies and governing bodies are put into task on various occurrences under their performance. It can be said to be a guideline which directs how companies achieve their objectives and more so how these objectives are set. In this case, abiding to the ASX corporate Governance Council has its merits and limitations at the same time. By abiding to the principle of laying solid foundations for the oversight and management, the merits in this case is the separation and clear allocation of duties to both junior staff and directors or seniors (Swan, 2014). By this there will be minimal conflicts and misunderstanding in execution of the duties by different players. However, by disclosing the process and manner in which the senior executives are evaluated, this can lead to the compromise of the whole process since the senior executives based on their vast knowledge may influence the outcome skewing the results to be positive.