Etihad Airways : The National Airlines Of The United Arab Emirates

There is no use denying the fact that modern world belongs to giant international corporations which try to spread their influence and increase the level of their incomes. Certainly, money and organizations which produce them have always been important for the functioning of society. Since the creation of money people became dependant on this tool, though, in modern world the situation is unique. Never in the history money the issue of money was so topical and important and never corporations, which deal with them, had such a great power. Though, it is obvious that great number of corporations which want to become beneficial and obtain great incomes lead to the appearance of rivalry. Trying to win it, companies perform different actions

Singapore Airlines Ltd. (SIA) has progress beyond expectations since its establishing in 1972, advancing from a regional airline to one of the most respected travel brands globally. The company mission is “to provide air transportation services of the highest quality and to maximise returns for the benefit of its shareholders and employees”. With this, SIA operates and serves more than 60 cities in over 30 countries around the world, with our Singapore Girl being our universally recognised icon providing exclusive services and care to customers. Additionally, it makes a habit of leading the way, and along the path developed a reputation for being an industry trendsetter.

An analysis will be done of American Airlines and its company culture and organizational performance. In February of 2013, American Airlines and US Airways announced the merging of the two companies into “The New American Airlines” (American Airlines, 2013). However, while mergers can create immense value for organizations, employees, and customers, they also pose specific challenges, particularly for the maintenance and strength of the organizational culture (Organizational Behavior, 2014).

As their culture being part of their brand, the low-cost, no hassle airliner should have some contingency plans in place to secure their

American Airlines had a full mindset shift in order to refresh the company. AAL wants to be part of the customers’ journey, not only a way of transportation. “The transformation also needed to evolve American from flying planes to flying people; from being a provider of transportation to a participant on their customers’ journeys; and from offering a network of destinations to offering a world of possibilities.” (Anonymous,

In an interview Adam Carson, BA CityFlyer’s managing director had said that they started just as a business but then they listened to their customers and expanded their business. The key to their success is by satisfying their customers and expanding on their choice of destination. They have also added more airports for more flights to take off and for customers to travel easily. (2017, NA).

Southwest Airlines has come from an underdog to being one of the best airlines in the industry. This reputation translates from its strategic management of resources. The Co-founder and former CEO, Herb Kelleher, established a unique corporate culture that leads to high customer satisfaction, employees’ morale, and one of the most profitable airlines in the industry (Jackson et al., 2012). The corporate culture concentrates on empowerment the workforce. It shows through Southwest Airlines core values that “happy employees lead to happy customers, which create happy shareholders” (Jackson et al., 2012). Since its first grand opening in 1971, Southwest Airlines has shown steady growth, and now carries more passengers than

The airline industry has some current undergone radical changes in which how he operates. This fact makes it impervious that each airline challenges to find those personalities on which

American Airlines has become the nation’s dominant air carrier after merging with US Airways and many have declared that the 787 is a critical next step in the modernization of American Airlines as a company. A while back American announced that flights will begin May 7 between Dallas-Fort Worth and its hub in Chicago, and beginning June 2 between Dallas-Fort Worth and Beijing. On June 4, American will fly the Dreamliner between Dallas-Fort Worth and Buenos Aires, Argentina. American said it will add more 787 routes this year as the new aircraft arrive, but they gave very little clues on what the future holds. "As we take delivery of the 787 and all of our new aircraft on order, we will continue to assess our network to determine which

The saturation of many of their markets by other competitors (both air and land – particularly AWE along the eastern seaboard of the United States), as well as previous mergers and acquisitions, forced the market to become an oligopoly; where one competitor makes a

The British Airways case study was a very interesting case to read. It proves that not all people can be leaders, especially the chairman, board and chief executives of British European Airways (BEA) and British Overseas Airways Corporation (BOAC.) According to the case study of British Airways, the life at the “old” British Airways was “bloody awful” (Changing the Culture of British Airways, 1990, p. 1).

The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. In addition, Emirates is known for its commitment to the highest standards of quality in every aspect of their business, providing premium service be it in first, business or economy class. We will look into a few P’s of the marketing mix that Emirates currently employ to become one of the most profitable

British Airways is one of the top airlines both globally and in the UK. It boasts a large global flying network and provides travel to over 170 destinations on 280 aircrafts. Annually it serves 40 million customers making it an accessible, convenient brand, and an Industry leader (British Airways). In comparison to the original brand Virgin Atlantic, British Airways markets itself very differently despite sharing a niche and a market segment. The 4-Ps analysis will be a useful tool in examining these differences further, as well as analysing the major differences to determine how British Airways has distinguished itself from rivals such as Virgin Atlantic.

British Airways (BA) is a company that encountered several difficulties back in the 1970’s and 1980’s. The poor performances of the organization, was leading the company to failure. BA was offering a service that even though it accomplished the mission of the company, was not providing customer satisfaction. The organization was not taking into consideration the needs of the costumer and was not providing an acceptable customer service experience. “Productivity at BA in the 1970s was strikingly bad, especially in contrast to other leading foreign airlines” (Jick, Peiperl, 2010, p.28). Due to numerous changes, the company increased their revenues and became a respectful and well know organization.

Qatar Airways is one of the youngest global airlines but have a high quality of service. It is one of the Qatar state-owned flag carriers. Its headquartered is in Doha, which is the capital of Qatar. The parent Company of Qatar Airways should be the government of Qatar. The airline operates as a hub-and-spoke network, serve all six continents, and link over 150 international destinations. According to the media release “The Qatar Airways Story”, the airway was a small regional carrier when it began to operate in 1994. After the airline re-launched in 1997, it now has become one of the fastest growing airlines through the history. Then, 14 years after Qatar Airways re-launched, it being named Airline of the Year 2011, 2012, and 2015. Nowadays, the airways have become one of the Oneworld members and become one of the leading airlines (1).