Examples Of Classical Conditioning In Advertising

There are two learning processes that are used, classical condition and operant conditioning. One learning process used is classical conditioning. Classical conditioning is a learning process in which a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit a similar response. I found two TV commercials that are excellent examples for classical conditioning. The first commercial I found is an Old Spice commercial. The ad starts off with an attractive man in a bathroom telling women to compare the men in their lives to him, stating that if men would stop using girl body wash they could be like him. The ad then moves to a boat where the man in the commercial offers the women in the audience two tickets to something they would enjoy and diamonds and then states that anything is possible if men used Old Spice as a body wash to smell like a man, not a lady. The second commercial I chose is a Nike advertisement. Throughout the advertisement there are young, attractive, fit, and famous people working hard to succeed.

Our understanding of classical conditioning, operant conditioning, and observational learning has allowed us to unlock many of the answers we sought to learn about human behavior. Classical conditioning is a technique of behavioral training, coined by Ivan Pavlov, which basically states that an organism learns through establishing associations between different events and stimuli. This helps us understand human behavior in an assortment of ways. It makes it clear that almost everything we do is based on patterns of stimulus and response. For example, if you were bitten aggressively by a dog as a child, you may be still scared of dogs today. That is because the dog caused you pain, which in turn caused you have anxiety towards dogs.

I learned to feel nauseous when I ate broccoli and cheese soup through classical conditioning. It’s an example of classical conditioning because a connection was created between two stimuli, bacteria and broccoli and cheese soup, that resulted in a response, nausea, that was biologically out of my control (text, p. 254). Furthermore, operant conditioning involves an existing behavior being either encouraged or discouraged, and in this case, there was not a preexisting behavior (text, p. 263).

Classical conditioning is a type of associative learning which occurs when two stimuli are paired together repetitively and therefore become associated with each other eventually producing the same response. Classical conditioning was developed from the findings of Ivan Pavlov to account for associations between neutral stimuli and reflexive behavior such as salivation. Pavlov (1927) accidently discovered that dogs began to salivate before they had tasted their food. To support his theory, he carried out experiments using dogs which involved measuring the amount of saliva they produced. In his experiments, food started off as an unconditioned stimulus (UCS) which produced salivation, an unconditioned response (UCR). They are both unconditioned as they occur naturally without being learned. The dogs were presented with a bell (NS), this provided no salivation. The bell and food were presented together and after many trails an

Classical conditioning is a type of learning in which an organism learns to transfer a natural response from one stimulus to another, previously neutral stimulus. Classical conditioning is achieved by manipulating reflexes. Operant conditioning is a type of learning in which the likelihood of a

Classical conditioning is a form of learning that is taught to us through experiences we encounter in our lives. It involves outside stimuli to trigger the condition we have learned to expect. For example, the sound of a lunch bell would trigger our stomach to start growling soon after hearing the bell ring. The expectation of food to come soon after hearing the bell and satisfy our hunger is what makes our stomach growl. This is something learned over time. Expectations can be both good and bad. Sometimes these negative experiences cause us to have certain behaviors when we are reminded of such an event.

The theory of Classical Conditioning is one based on the idea that an individual can learn a new form of behavior simply from the process of association. Or simply put according to the Encyclopedia Britannica, “Classical Conditioning occurs when two stimuli are linked together to produce a new learned response” (“Classical,” 2015, para.2). In order to better understand Classical Conditioning, it is important to first define several key terms. A stimulus is any feature of the environment that affects behavior. A response is the behavior elicited by the stimulus (“Stimulus,” 2015, para.1).

In 1903 a Russian physiologist by the name of Ivan Pavlov first developed an experiential model of learning called Classical Conditioning (Lautenheiser 1999). An example if Classical Conditioning would be ringing a bell when it is time for your pet to eat. The pet hears the bell and over time is conditioned that when the bell rings its dinner time thus begins to salivate, and eventually learns to be conditioned to responding to the bell in a specific manner. The bases was that neutral stimulus would be put together with an excitatory one and over time the neutral stimulus would, at some point down the line elicit the response that was associated with the original unlearned response. Pavlov later added an element known as the nonexcitatory, conditioned stimulus which is but together with an unconditioned stimulus (Lautenheiser 1999).

For this Psychology Field Journal, you will demonstrate your understanding of the components of classical conditioning by labeling two classical conditioning scenarios and reflecting on examples of classical conditioning in everyday life.

The message conveyed through the advertising appeals influences the purchasing decisions of consumers. In this case, the advertisement was aired by Carl’s Jr fast food restaurant to advertise their new “all natural burger”. It was aired during the Super bowl because majority of the audience, men and woman, are watching the game. And it makes it easy for them to put their product out because most people that watch the Super bowl just watch the commercials.

Advertising deals with people's feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. In order to increase the advertisements persuasiveness, advertisers use many types of extensions of behavioral sciences to marketing and buying behavior. One such extension is the theory of cognitive dissonance. The purpose of advertising can be to create a cognitive dissonance to generate a favorable response from the buyer toward a product or a concept.

Classical conditioning is a type of learning where the response to a meaningful stimulus can be associated with a neutral stimulus, causing the subject to respond similarly when exposed to the neutral stimulus.

     Classical conditioning is a process of learning associations between stimuli used by Ivan Pavlov, a Russian physiologist. In

The research in consumer behavior and psychology shows that the brand related information determines the probability if the customer will select a particular brand (Mitchell 100). Companies have learned to play with the psychology and emotions of consumers and have succeeded in attracting even those consumers that were not motivated by the traditional advertisements. Companies these days are focusing on the basic psychological principles to understand how to plan and execute the advertisement.

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.