Formulation of Marketing Strategies to Improve Market Share

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Strategy is defined as a plan of action designed to achieve a major objective. This is the overall operations to achieve a goal. During war the military has tactics which come from the art of planning. A strategy is the guide for the individual, business, or organization to achieve the objective at hand. An individual should map out and meditate in advance to reduce the chance of failing. So, for FedEx, it could be to map out routes to make sure delivery personal does not overlap each other. A strategy is a compass that guides a person along to make sure they achieve their objective.

Strategy is the direction and scope of an organisation over the long-term which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets. A strategy is a plan of action designed to achieve a specific goal or series of goals within an organizational framework.

According to Meyer, (2010), strategy is the action that company can take to achieve its desired goals. When it comes to a company, thinking can be said to be either long-term or short-term. When translated into action, it is what is called operations or projects. However there are differences between operations and

According to M E Potter: 1996 Operational effectiveness and strategy are both essential to chive superior performance, which is the primary goal of any organization. Operational effectiveness is about performing similar activities better than competitors. It refers to any number of practices that allow the organization to better utilize its inputs. In the other hand strategic position is about performing different activities from competitors or performing similar activities in different ways. But the organizations have been failed to achieve sustainable

Strategy does not stand alone in the organization, as it has been said above, it defines the path to accomplish objectives; so in order to have an strategy the company needs to have a defined mission, vision and objectives. The mission defines what will be achieved and what the purpose of the organization is. The vision is what the organization aspires to be in the future and provides motivation for people to perform at high level. Once the organization has clearly defined who it is and what it wants to become, it needs to establish objectives to measure accomplishments. Here is where strategy interacts, strategy is about decisions and resources that need to happen in order to accomplish mission, vision and objectives.

“Operation strategy concerns the pattern of strategic decisions and actions which set the role, objectives and activities of the operation.” It refers to the process to set mission and goals, make specific decisions for achieve specific objectives; and the procedure to design and formulate the strategy of operations. Operation strategy is one part of the organizational business strategy but it plays an important role in all functional areas of business. Operation strategy is to implement the strategy of whole business, support the business strategy and drive business strategy. In fact, the importance of

Operation strategy has been defined as “the development of a long term plan for using the major resources of the firm for a high degree of culpability between these resources and the firm’s long term corporate strategy.” (Davis, 2007) Operation strategy is a very important function for any organization. Operation strategy is the link that brings all of an organizations processes and value chains together. As a result the value chain will expand pass the walls of the organization, which includes suppliers and customers. What is operation strategy across the organization? So, what priorities are used within the operation strategy?

Companies spend millions of dollars every year in marketing. A myriad of marketing strategies have been used in an effort to attract more clients in order to increase revenue. These include e-mail marketing, content marketing and advertisements in websites and social networks.A myriad of marketing strategies, including e-mail marketing, content marketing, and advertisements in websites and social networks, have been used in an effort to attract more clients and increase revenue.Color is important irrespective of the type of marketing you venture into. The role of using color in a marketing strategy must never be ignored.

Accepted in partial fulfillment of the requirements for the degree of Master of Business Administration (Business Management).

BEING A PROJECT WORK SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION AND MANAGEMENT, SCHOOL OF MANAGEMENT STUDIES, KOGI STATE POLYTECHNIC LOKOJA.

This report is written in accordance with the Bachelor of Business Administration course prescribed by Veer Narmad South Gujarat University for two months project training while working on this project every effort has been made to help in view the objective of the study set out in the training. I have also tried my level best to maintain a simple and clear style in

In the partial fulfillment of the requirement of Master of Business Administration (M.B.A.) Program (2002-2004) Hemchandracharya North Gujarat University, Patan.

This project is a part of the Management of Business Administration course being taken up at School of Business, Galgotias University, Greater Noida.

[pic] Date of Submission: 10th, August, 2010 Term Paper on Eastern Bank Limited Course Principles of Management (101) Prepared For Md. Nazrul Islam Professor Department Of Business Administration                      East West University Prepared By: Ishfaque Bin A. Quiyum