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Ge´S Ib: the Evo Project

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GE‘s Imagination Breakthrougs: The Evo Project

The case GE´s Imagination Breakthroughs: The Evo Project is a really interesting case, it talks about the dramatic change that the company General Electric had to face in order to grow, and the process that the CEO had to pass in his first years in charge of the company.

It also takes us in the quest of understanding and analyzing one of the main bets of the new CEO Jeff Immelt, which were the Imagination Breakthroughs, best known as IB’s looking at one example in an specific division of the company, the Transportation branch; one of the many complex and …show more content…

About GE transportation‘s example, we can see that the strategy came in a good moment, just after the big failure of AC6000 that happened because they misread the market and developed a product that was not solving any special need of their customer and was not foreseeing the future of the industry, that‘s were EVO project ventures, some say that you can‘t make the same mistake twice and certainly with EVO project GE didn’t made that because now they achieve to understand where the industry was going and how they could be the best ones offering a punctual and accurate solution to the specific needs of the locomotive field. After this, they pretend to go further by working in the hybrid engine, that offered a really complex system of batteries that storage the energy produced on breaking to use it as fuel and save big quantities of money and at the same time reducing considerably the emissions caused by diesel and gas.
Now they face a big decision, they have a big success with EVO engine, and a big project that is just starting to make regional the production and commercialization of the Transportation department by the design of the Global Modular Locomotive or GML that requires a

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