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Written Case Decision Analysis
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GE‘s Imagination Breakthrougs: The Evo Project
The case GE´s Imagination Breakthroughs: The Evo Project is a really interesting case, it talks about the dramatic change that the company General Electric had to face in order to grow, and the process that the CEO had to pass in his first years in charge of the company.
It also takes us in the quest of understanding and analyzing one of the main bets of the new CEO Jeff Immelt, which were the Imagination Breakthroughs, best known as IB’s looking at one example in an specific division of the company, the Transportation branch; one of the many complex and
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About GE transportation‘s example, we can see that the strategy came in a good moment, just after the big failure of AC6000 that happened because they misread the market and developed a product that was not solving any special need of their customer and was not foreseeing the future of the industry, that‘s were EVO project ventures, some say that you can‘t make the same mistake twice and certainly with EVO project GE didn’t made that because now they achieve to understand where the industry was going and how they could be the best ones offering a punctual and accurate solution to the specific needs of the locomotive field. After this, they pretend to go further by working in the hybrid engine, that offered a really complex system of batteries that storage the energy produced on breaking to use it as fuel and save big quantities of money and at the same time reducing considerably the emissions caused by diesel and gas.
Now they face a big decision, they have a big success with EVO engine, and a big project that is just starting to make regional the production and commercialization of the Transportation department by the design of the Global Modular Locomotive or GML that requires a
Invention is the result of a long study, research, and experimentation (Innovation, n.d.); Innovation is “the discovery and the execution of pioneering ideas that create value” (Greco, 2011), in other words, new application of known concepts. A practical example of invention is the alkaline battery that provided a light-weight, small, and portable power source; innovation applied this concept to anything possible from communication devises, mecanich and construction tools, and even toys. Technical workstream leaders understand that innovators are today’s competitors reducing times, and maximazing profits with new techniques; but inventors have the potential to reshape the landscape of today’s markets leaving dominant companies out of bussiness. Who remembers door-to-door salesmen or “dear John”
He had great plans for the company and wanted to turn it into a global giant. He applied his skills, and after some few years, the company had increased its capacity. Within five years in the industry, the company’s sales expanded from 3000 units to 12,000 freight cars by 1999. They also raised employees from only 600 to over 3,000 and the figure keeps on expanding. He aims at nothing else but just success. The company under his leadership have received so many performance-related awards, and its success stories have been awesome. Success has been witnessed, and they are still
We accurately recognized a key strength lay in our inexpensive Regalto R&D capabilities. However, endowed with strong products with strong awareness, we were too passive early on in generating new products to take advantage of that strength. We also underestimated the speed with which competitors would come to market with products that eroded our market share, and as a result, were faced with large holding costs that ate into our Net Contribution, lowering our budget to turn from our ineffective passive strategy to a more aggressive R&D strategy. Halfway through the simulation, we had no pipeline for new products. We were again wrong when looking to Innovo to escape our Regalto tailspin. We hypothesized that by being one of a very few products in Innovo we could gain substantial market share and grow our Net Contribution. However, Sinatra was started too late and was underfunded. While it met certain segment needs well, our manufacturing cost was so high that we lost money on each unit sold. Obviously, our market share did nothing to help our Net Contribution, and the product launch was a failure.
potential to generate $100 million in new business within two to three years, and were a key part of
When people think about famous people from the early 1900’s many may think about Thomas Edison, inventor of the light bulb and DC electricity, or Albert Einstein, founder of the Theory of Relativity, and the famous equation, E=mc2. Many have heard the name ‘Tesla’ as a car company which specializes in electric vehicles. This paper is not going to be on the car company, but rather the person who indirectly inspired its name, Nikola Tesla.
University of Phoenix, AustinInnovation, Design, and Creativity for a Competitive Advantage - OI/461March 2, 2009The purpose of this paper is to identify and discuss the four basic phases of the innovative process and how the team will apply the innovative process to change the Greyhound bus lines the team has chosen to discuss. The team will also identify the appropriate tools and techniques to be used in this process and explain why they were selected and measure the results and what steps that Greyhound bus lines will take to ensure continuous improvement.
Q : 2 Is Immelt betting on the right things to drive growth in GE ? Can he hope to change a company whose growth was driven by acquisitions and productivity improvement into an organic growth company dependent on innovation, entrepreneurship and risk taking particularly in such a large complex performance driven corporation?
While the demise of the EV was largely a function of viable technology there are several other contextual elements worth noting.
BMW annual report (2015) emphasis that, BMW pursues a hybrid strategy which allows them to pass greater costs on to their customers because of non- competitive. Firms that prosper in a focus strategy are able to adapt an extensive range of product development and market segment in order to do better than
The first example, they highlighted that the “advanced design, engineering, and technology” made a significant role on the past successes. Thus, they are sustaining on this approach for further successes by continuing investment on the up-to-date knowledge which will be implemented into the entire processes in order to enhancing their capabilities and experiences. Specifically, to produce specialized vehicles have highest performance, minimal impact on the environment, and crossing the limits of their customers’ expectations in term of unique design and competitive
Immelt is trying to hire new young employees that know about technology and can easily learn how to use newer technology. General Electric is still working out issues with GE Capital and Immelt is continuing to remove problem segments from GE Capital. Immelt has declared that ideally only $10 billion of GE’s revenue should come from its financial departments, and that most of the revenue will come from General Electric’s other important departments, such as GE Aviation, GE Oil & Gas, and GE Power. One of the largest initiatives that General Electric is currently taking is what they call “Industrial Internet.” The “Industrial Internet” is a term that General Electric uses to “[refer] to the integration of complex physical machinery with networked sensors and software.” Basically, the “Industrial Internet” is using electrical sensors and software from the internet and adapting it to machines, an example of a product, made by another company, that would have used the term “Industrial Internet” is the “google smartcar.” An important issue within General Electric is that upper level employees are making millions of dollars, while workers don’t receive so much. In 2014, Jeffrey Immelt pocketed about $48.9 million and increased his salary by 8.2% to $3.8 million. So, one of the main issues in General Electric would be the corruption that occurs in the higher level executive jobs. However, the corruption in the executive level jobs does not affect how well the stocks do for General Electric, and it should not influence anyone’s decision to buy General Electric’s
The case study about TESLA was very insightful in the relentless quest for innovation and redefining the world’s transition to sustainable energy. It is inexplicable at times to understand the current policies of our administration such as the US withdrawal from Paris climate agreement. However the road has been paved for the investment in renewable energy and we now see more and more world governments, global commerce and transnational industry are embarking on a plan to
In terms of organizational environment, Elio Motors has ranging factors of general environment. As stated before, the company founded its organization on an economic factor. Seeing as American society struggled with the prices of both personal transportation and fueling, the company structured their product to fit the needs of their customers. Despite the market for IPO’s falling, Elio Motors managed to raise over $16 million. As prices for fuel and vehicles continue to rise, demand for the product will increase. With technology advancing every day, Elio Motors has decided to design their product with no new technology; by doing so, the company avoids any technological risk associated with unfamiliar technology. Elio Motors has altered their product to fit different sociocultural characteristics. The product is fit to accommodate most people who would like to buy the Elio. It is designed to be suitable for a person of 6’1” 220 pounds, but has fit up as tall as 6’8”, and as large as 365 pounds, as the
GE was entering a new generational era, one where technology is at the forefront of growth and adaptation. Immelt identified Technology as one of GE’s major drivers for future growth which was signaled by his expansion of GE’s R&D budgets. He shifted the importance of Technology within GE by focusing on the R&D projects that offered large scale market potential, reffered to as “Imagination breakthroughs”.
The main strength of the Geely Automotive Holdings, Ltd. is their focused research and development initiatives. They invest roughly “10% of their annual sales revenue (which is significant when compared to Toyota’s 5% investment)” in research and development and focus much of their company’s efforts on their Geely Automobile Research School and the Geely Engine Research School (Dess, Lumpkin, and Eisner, 2010). These schools allow them to make improvements pertaining to gas efficiency (a huge competitive advantage in the U.S. and European markets), the meeting of EPA standards, design innovation, as well as feature innovations. These are all important things to consider for any company in the automotive