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Getting You Yes, By Roger Fisher And William Ury

Decent Essays

In the novel, Getting to Yes, Roger Fisher and William Ury articulate that “[A]ny method of negotiation may be fairly judged by three criteria: It should produce a wise agreement if agreement is possible. It should be efficient. And it should improve or at least not damage the relationship between the parties.”1 In academia the concept that Fisher and Ury describe is known as integrative negotiation – “a win-win process, based on pursuing interests, that focus upon an ongoing relationship between negotiating parties.”2 Although this concept appears simplistic, its efficient outcome is rarely achieved. Far too often negotiators fall quarry to distributing resources, instead of using creativity to “expand the pie”. However, the ability to negotiate, like any skill, can be improved. Over the course of six business negotiation simulations, students, Katelyn Burke and Emilie Croonenberghs, aimed to advance their negotiation skills. Each case provided an opportunity to discover the key fallacies associated with negotiation and, more importantly, how different factors can affect bargaining. By implementing scientific research and applying formal knowledge the students aimed to reflect on each business simulation –starting with Biopharm Seltek and concluding with Mexico Venture. Negotiation 1: The Biopharm-Seltek “Negotiation is the interpersonal decision making process necessary whenever [individuals] cannot achieve their objectives single handedly.” 5 Although

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