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Horiman Horticulture

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Introduction Horniman Horticulture faces increasing cash account difficulties. Cash accounts have continually been decreasing from years 2002 to 2005. Revenue growth for the business has risen by over 12 percent for years 2004 and 2005. The upcoming year of 2006 brings opportunities for expansion and increased revenue growth. The following plan outlines the state of the business and the suggested solutions to correct the cash flow problems. Background of Firm Horniman Horticulture, an established wholesale nursery business, was acquired in late 2002 by Bob Brown after purchasing the business from his father –in-law. Horniman Horticulture is located in central Virginia and markets primarily to retail nurseries throughout the …show more content…

The business is receiving some discounts by paying within the 10 day discount period. This is a good idea to cut costs and have more cash available, but the business is not receiving payment from their customers in a timely manner. This is shown by the 9 day increase in receivable days since 2002, from 41.9 to 50.9 (exhibit). Horniman Horticulture is profitable, and sales growth exceeds all industry benchmarks. The cash flow for the business remains a problem. In 2004, the business’s days sales outstanding were more than two times that of the industry benchmark. Operating improvements created a cash flow problem. Extending credit terms gave customers more time to make payments. This limited the cash flow for the business’s operations. Inventory was another problem of the business. In 2004, the business’s days’ sales in inventory exceeded 50 days compared to the industry benchmark (exhibit). With inventory sitting on the shelves longer than necessary, this lowered the business’s cash flow, and cost it more than the industry average. Constraint on Solutions Mrs. Brown was concerned about the recent decline in the business’s cash balance to below $10,000 which is 0.9 percent of revenue (exhibit). This cash level was far below her operating target of 8 percent of the annual revenue. Hortiman Horticulture maintains financial responsibility by avoiding bank borrowing. Inventory risk, such as

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