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Houzit Executive Summary

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Houzitis a start-up retail store offering home accessories and gifts to consumers wanting to create a personalized home environment - that "I'm home" feeling. Houzit is planning to cater middle- and upper-class consumers who look beyond the national home accessory for those expressions of individual personality and style. In addition to the offering of unique products, unparallel customer service, quality; value will complement the customer experience.

Growth plans for Housie include an expectation of quite comfortable total revenue Year One. Year Two will develop services and marketing plans, in addition to the Web presence, so that a 30% growth rate is realized. Year Three expectations of further growth with development of e-commerce and …show more content…

Providing unique, eclectic and affordable home accents and gifts, we intend to generate a fair return to finance continued growth and expanded community involvement.

Customer Creed
Houzit will inform, inspire and show you, our customer, how to create an expression of yourself within your home. Through custom services, smart pricing and a sense of trust, it is our desire that you will look to us as your valued resource to achieve a personalized home environment.

Employee Pledge our employees will enjoy a friendly, fair, and creative work environment, which respects diversity, new ideas, and hard work.

Keys to Success
The primary keys to success for the company will be based on the following factors:
• SELL products that provide quality and value to the consumer while meeting needs for an expression of personal style.

• PROVIDE custom services such as in-store workshops and personalized promotions so that customers are retained to generate repeat purchases and make referrals.

• COMMUNICATE with our customer base through print magazine advertising, postcard mailings and via our website.

• ESTABLISH a visible, accessible and welcoming storefront and website to position us as the premier choice for our products and services within the marketplace and …show more content…

A business that establishes itself with multiple channels of operation will set themselves up for continued growth and success. Housie plans to establish an e-commerce business segment in year 3 of operation.

Competition and Buying Patterns
The home decorative and gift marketplace is a diverse arena encompassing many choices for the consumer. While Houzitrecognizes the competition in the industrycomes in many shapes and sizes, our in-depth analysis of each, as outlined below, has allowed us to identify our market strengths, areas of uniqueness and competitive edge.

Situation Analysis
Houzit is a retail store heading into its third year of operation. The store has been well received, and marketing is now critical to its continued success and future profitability. The store offers the most extensive selection of in-stock decorator fabrics as well as a resource for special ordered fabrics. The basic market need is to offer a good selection of decorator fabrics at reasonable prices, for the "do-it-yourself" and the "buy-it-yourself" customers, through a personalized retail store that offers excellent service, design assistance, and inspiration for people to redecorate their homes.
Market

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