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Ikea: Indian Rugs and Child Labor

Decent Essays

Nathan Johnson Case Analysis MGT 400 – 10/27/09 IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor 1) How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German Video Production? The offer to have a representative appear on the upcoming broadcast of the German Video Production seems like a total set up. This movie sounds like it is totally geared towards tearing down the corporation’s credibility, etc. If a representative goes, most likely there will be set questions created by the group that made this video in attempt to incriminate IKEA on camera. I would recommend that Marianne Barner thank the German Video Production company for the …show more content…

4) For those recommending that IKEA continue to source carpets in India, would you suggest that she: 1) Continue IKEA’s own monitoring and control processes or sign-up to Rugmark? 2) Continue to focus only on eliminating the use of child labor in IKEA’s supply chain or engage in broader action to address the root causes of child labor as Save the Children is urging? At this point I believe it is critical that IKEA takes a bold stance against child labor to maintain a strong brand name in the market. Because Rugmark was founded on the basis of consumer awareness of the issue I believe some membership to Rugmark would improve the overall public image of IKEA in this arena. I would allow Rugmark to have a certain amount of oversight in the strategy of eliminating child labor throughout the supply chain. However I would ensure that at all times IKEA has complete control of the process so an effective and ethical approach can be taken in the best interests of the company. Again, to maintain a strong public image and to show that IKEA is serious about the issue of child labor in the supply chain I believe it’s important for IKEA to not only focus on eliminating the use

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