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In vendor managed replenishment, the supplier (vendor) manages the sales forecast and replenishment

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In vendor managed replenishment, the supplier (vendor) manages the sales forecast and replenishment functions for the customer. In many situations the customer is a distributor or retailer as with Heinz, major retailers are his major retailers for example – ASDA (supper market) one of the major retailer for Heinz and customers data base. The EDI transactions used by Heinz are typical of most vendor managed replenishment applications. The customer transmits a transactions (EDU 852) each day that contains the current on hand balance and movement data. This is the information Heinz UK need to forecast the product for its customers and to calculate the planned replenishment orders. The movement information is total shipment quality for each …show more content…

On the other hand using data about shipments from the distributions centers to the stores also create some problems; forecasting systems cannot effectively forecast the future if they based on past shipment patterns. 5 PROBLEM SOLUTION Heniz need to learn for its past experience that it should not focus on global market as a whole, business need to consider on each market segment separately. Considering the annual report, it could be seen that business Asian market is performing better than the European market. It is not due to product offering rather it is due to affordability of market. Business can expand it market in Asian market. However it needs to be careful with foreign currency exchange rates exposures. If business fails to understand the complicated structure, business in new market could bring failures. Heinz is a very strong brand and has core competencies for business expansion. Organisation could easily implement acquisition policies for business growth n the UK as well as in any other market. The organisation should determine its main competitors and then consider core values an acquisition could offer. The organisation could expand thought other

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