Innovative Widgets

Service innovation happens when a company changes and improves their customer service methods. This makes the company’s product more desirable to customers because they are offered better customer service. This also gives the company the opportunity to build a better relationship with their customers. Often service innovation involves getting customer feedback on how to better their customer service. Better customer service creates more customers and; therefore, more cash flow and profits are experienced by the company.

Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers

Their short term objectives would be increasing sales. The vision would centre around employee co-ownership with the happiness of partners as the ultimate purpose. The mission is the satisfaction of employees. Finally, the value would be to represent the best possible choice, as a result of providing the best quality, trust and customer service.

Innovative Widgets will provide customers a positive experience in customer service throughout all aspects of our business.

The mission of Innovative Widgets is to always convey a passion for the customer and to consistently deliver the best service experience. Innovative Widgets defines customer service as any activity

The mission of Innovative Widgets is to always convey a passion for the customer and to consistently deliver the best service experience. Innovative Widgets defines customer service as any activity

--> get us profits that will allow our stakeholders and communities in which we operate to prosper/succeed

Tangible goods, or rather manufactured goods, have been the dominant medium of exchange for centuries. However, recent decades have proved that it is no longer the case as there has been a prevalence of being service oriented (Vargo and Lusch, 2004:1-2). Services, as defined by Vargo and Lusch (2004), are  “the application of specialized competences (knowledge and skills) through deeds, processes, and performances for the benefit of another entity or the entity itself (p.2).” Utilizing services gives businesses an edge, a competitive advantage, particularly in an evolving competitive market, something which Metalfrio is definitely part of (Vargo and Lusch, 2004:9).  Those businesses that learn to adapt tend to do well. In addition, Vargo and Lusch (2004) write this shift to services is also a shift from producer perspective to a customer perspective (p.2). Thus, it leads to more of a collaborative effort where co-creation leads to adding value to the service rather than a product having value (Vargo and Lusch, 2004:6). Also, customers rather develop relationships with those that can provide a range of related services over an extended period of time, thus allowing businesses retain their clients for the long term (Vargo and Lusch, 2004:13). Overall, service oriented marketing is a direction that businesses should be headed towards to ensure that they can remain relevant and competitive in the

I am going to discuss what the vision, mission and value statements are and how they are important to our business. Each statement has different qualities which I will discuss in my presentation. The future of our business and the Vision of who we are goes with our philosophy and ideals of who we want to be.

Vision - is to offer a range of different products and compete with high end brands.

Our purpose shapes how we invest in our brands around the world to inspire passion and loyalty.

Initially we discuss the organisation’s mission statement and identify how the vision of the company is reflected though the strategic objectives. It is established at CSR plays an important role one Virgin Atlantic

According to Sutton, R. I., in order to innovate, we have to “ignore what has happened before” (Sutton, 2001). However to ignore any existing, globally accepted phenomenon, we need to develop something that not only performs the desired functionality but also does it more efficiently. This definitely is a challenge for service based companies, which believe in using the existing industry standard tools for catering to the client needs with little or no importance to improving the way in which the deliverable was created. Not to forget the projects operated within these companies are bound by rigid timelines, so the idea of innovation is intimidating for the employee, the managers and the stakeholder.

4. Once we have a clear picture of our business and our customers, we then need a plan that will guide us toward the vision; we imagine and help them accomplish both short- and long-term goals.

The organization have a great vision which is striving to ceaselessly reinforce its position as a