International Strategy of the Vodafone Group Plc Essay

The core competency of a company is viewed as a section or field where a company excels most as compared to the competition in the same area of specialization. These core competencies are seen to be extremely hard for the competitors to copy hence giving the company the possibility of separating or differentiating itself from the others. A unique observation about the core competency is that it cuts across most of the services, products as well as the market borders of the company (Investopedia, 2013).

Assessment 1 (10%) Spotlight – Foxtel (from required text): Read the case – Foxtel – from chapter 2 of the required text.As per the text book: “Use the information in this Spotlight and any other necessary research to develop a SWOT analysis for Foxtel”

This project sets out to give an overview of the current financial position of Vodafone Group plc and its prospects. The position is analyzed by looking at accounting ratios over the last few years, and by an examination of sources of long term finance, gearing, shareholders wealth, dividend policy and

Within the first two weeks it would be necessary to gain control of cash flow. The prospects for Vodaphone’s industry are positive and cash usage should be leveraged in a manner that is proportional to market growth rate. Serpil will need to identify “non-core” business operations and outsource these operations as necessary. These “non-core” business operations might include supply chain and other

Strategic analysis of Vodafone Group PLC. The report provides a comprehensive insight into the company, including strategy formulation, strategy planning, and strategy evaluation and selection as well as strategy implementation. This will involve in investigating the organization’s external environment, to identify Opportunities and threats it might face, and its strategic capacity, capabilities to isolate key strengths and weakness.

Pursue growth opportunities in total communications by targeting mobile data use, broadband and enterprise services.

Vodafone keep on facing focused, macroeconomic and administrative weights, especially in Europe, and still need to secure our recuperation in some key markets. While Vodafone are consequently intensely centered

Vodafone is a British multinational telecommunications company which operates its own networks in 26 countries and has partner networks in over 50 countries. Such a wide range of markets makes Vodafone apply different marketing strategies to satisfy customers’ needs and make profits from it. This chapter of the essay will focus on EU’s and Indian marketing strategies of Vodafone to prove the importance of having different marketing strategies in different markets.

For this assessment I choose Vodafone company. Vodafone Company is one of the world 's driving versatile information transfers. It is among people in general constrained organization. It 's name which is VODAFONE originates from three things that are Voice, Data and telephone. It is considered as the second biggest organization on the planet after China Mobile. About 5.4 million Vodafone clients are there in Australia . It is being worked in 26 nations. Vodafone Global Enterprise has been giving information transfers and IT administrations to various clients around the worldwide .In Australia Vodafone Hutchison was framed in June 2009. It is a joint endeavor organization of Vodafone gathering Plc and Hutchison

The business world today is characterized by extreme competence. Clients are going for super made goods and services. They want to feel the value for their money. In this regard, the idea of core competence emerged. Fundamentally, core competence refers to an organization’s strengths that make it ahead of other organizations and these strengths make it possible for the company to add value to its end products through innovation (Prajogo & Ahmed, pp.499-515). Through the concept of core competence companies are able to concentrate on what they are best gifted in and outsource what they cannot do. This ensures that the products they produce cannot be copied easily be competitors. Because of the competence, the skill can be used diversely to develop different products and greatly add value.

In Jamaica, its headquarters, Digicel controls 70 percent of the mobile phone market and hopes to actively dominate the cable TV and internet broad band market. The secret behind Digicel’s success is that it has a devoted business intelligence and analytics group and a marketing department responsible for analyzing critical consumer data gathered from market surveys and market research. Digicel’s success can be attributed to the fact that the company is able to determine customers touch points by knowing exactly what customers want or desire from a mobile phone provider. The use of analytic tools have helped Digicel achieve this position, which is having the ability to predict and know what customers want and anticipate their next purchase moves. For example, Digicel has just branched into the cable TV and internet broad band market. The reason for this diversification is as a result of extensive market analysis of the cable TV and internet broad band market which currently has only one major player (Flow Cable Company) with a poor customer satisfaction rate. Digicel was able to capitalize on this opportunity because of the data gathered from customers that showed that they desired better cable and internet broad band service. The company has applied the use of analytics and quantitative approaches in areas such as primary consumer surveys, concept development testing, advertising testing,

According to Johnson, Scholes and Whittington (2008), core competencies refers to “the skills and abilities by which resources are deployed through an organisation’s activities and processes such as to achieve competitive advantage in ways that others cannot imitate or obtain”. Developed by Hamel and Prahalad in 1990, simply stated, (a) it provides customers with major benefits, (b) it is difficult to imitate and (c) it can be leveraged in many products and markets. Differentiated from regular competencies and capabilities, Hamel and Prahalad (1990) highlighted the underlying role of a core competence. They likened the diversified corporation to a tree, with the branches and canopy representing the wide range of end product in the various

This report also analyses the aspects that Vodafone New Zealand will have to take into consideration in terms of staying as the top telecommunication company in New Zealand. As noted in the executive summary, there are four main sections in the report which includes the company background, Description of personal experience, Concepts that will be used as well as Recommendations on how the company can improve its service offerings. The four concepts that are presented in this report are: Service quality, Customer value, Employee empowerment and Service recovery.

* Vodacom’s established market position provides the company with several competitive advantages related to scale

The three MSPs compete with each other to grab customers by proving a wide range of both basic services and value added services. The customers enjoy the option of choices among the service operators and thus the competitive environment causes brand consciousness among the subscribers and potential buyers (Melody, 2003). In order to survive the competitive environment, the service providers must ensure network quality, customer acquisition and retention. Table 1 shows the detail of the mobile subscribers in Zimbabwe, that depicts the market share of the MSPs.