Interpreting Qualitative Research In College

Quantitative research is done to find the accurate facts by evaluating the problems like opinion, behaviour by using numerical data. This research is based on theories, hypothesis, collecting, analysing the data to make the research accurate.

To be able to do this project you should select a company of your choice and identify the various market research techniques the company has used to gather information of the market.

Quantitative Research is using numerical data such as how many minutes, degrees, number of etc. Quantitative research is commonly used to research the number of thing for example there have been 5 members, 2 non-members and 10 monthly members attend a fitness class today.

In the first article chosen, “Why are Nurses Leaving? Findings From an Initial Qualitative Study on Nursing Attrition,” the research method used was qualitative. The specific type of research design used was phenomenology. The participants were interviewed about their person experience of what it was like working as a registered nurse. The research question for this study was, “What is the experience of RNs who leave clinical nursing?” The sample is registered nurses (RN) with a minimum of 1 year of clinical practice and no clinical practice in the last 6 months. The sample size was ten, which were a majority of females (80%),

It will be mix of both primary and secondary research. The primary research has to be carried out to know the customer attitude, tastes and needs. Various trade journals, industry reports should also be referred as secondary source.

Quantitative research methods are objective as it uses measurements and analysis of statistical data to answer the study question. The researchers’ opinions do not affect the outcome of the study, ensuring that the study is unbiased. Another advantage is quantitative research uses numbers and statistics which is understood universally (Houser,2008).

Also, using a mixture of quantities and qualitative data could result in more power for their results in the study. For example, they could interview the boys on why they feel one way or another, and concentrate on the reasons for their aggressive actions and thought process. Using only qualitative or quantitative data shows only one side of the evidence.

Public colleges must select a market strategy, which maintains balance between effectively meeting the needs of the target students, and operating the college efficiently. The increased competition among colleges and decreased resources are more intense, which identifying target students are more important. The market segmentation means to divide the total market for educational services into different subsets, which are: demographic, geographic, psychographic, and behavioral. Targeting marketing involves deciding which educational subsections the college will focus on. The demographics, students average age range from 18 to 40 years old. The campus consists of students from many different backgrounds. The gender of the college; consists of 64% women, and 36% men. The geographic is the tri-county area, Marion, Citrus, and Levy counties. The psychographics of the students are: sports, drama and theatre, musical theatre, political activity, student newspaper, and literary magazine. The behavioral emphasizes the motivation of the student. The vertical axis, college attracts students, from the perspective of the economy buyer. The horizontal axis, represent the career learner, socio-improvement learner, leisure-learner, and ambivalent learner. The career learner, a student’s primary educational motivation is career-oriented. The Socio-improvement learner, the student’s motive is to improve the mind, self-actualization is the major motive. The

M1: Explain, with examples, how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information, methods such as questionnaires/ survey, observation, focus groups, experimentation, internet, website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: •

It is undoubtedly true that college education is an investment; whereby the student together with their parents spent money, time and energy for four years with the intention that this ‘intellectual’ investment would be profitable. It is because of this, therefore, that people take huge interest in knowing where the college stacks up in comparison to the other colleges; therefore making the college ranking useful to many people. Many parents and students solemnly depend on the information and ideas from the ranking sources in making decisions on the type of college they want together with the career choices in those colleges (J. Scott Armstrong and Tad Sperry 1994).

Research Reports and Internet Research – The internet is a very easy way to source secondary data that can be extremely useful as it is a good source of industry information. Some information can be available for free like the Australian beau of statistics, newspapers, council and magazines, some help maybe needed in determining the viability of the information and to analyse the results. Other professional research companies like Roy Morgan and Ibisworld will charge a fee for their reports. This may work well with surveys and experiment research as trends or environmental factors in the market could influence consumer consumption therefore giving invaluable information as to what may sell well or is needed in the current market. This method was chosen as it can be easier to obtain and cheaper than the other research methods. It can also provide information on the competition, which would evaluate what products they have been advertising and why.

When conducting research, when is it conducive to use primary research over secondary research and vice versa? Both research techniques are viable and beneficial. They each have purpose and can be used as a marketing research template when conducting research. Both techniques are equipped with tools that can be used to guide a researcher through the research process. If these tools are properly adhered to, the research process can be seamless and quite effective. Moreover, market research can assist a researcher in making accurate decisions and improve the chance of success. This paper will explain the difference among research tools used in primary and secondary research. It will also depict the

Quantitative research involves collecting data, which can be expressed numerically. The design is well structured with pre-determined outcomes. It frequently involves testing a hypothesis, which then can be analysed from the data deductively using statistical methods. Using numerical data is easier to analysis mathematical, so larger sample sizes can be utilised compared to qualitative research, therefore giving a better representative of the population; along with simplifying the process of making a generalisation. Another advantage is that studies can easily compare to similar findings (Kruger, 2003). The disadvantages are the results are limited and might not provide a proper understanding of the topic. Also, statistics and leading questions can be used to give a false representation of the data when summarising.

There are two types of research: qualitative and quantitative. Qualitative research is exploratory research – such as looking at and analysing people’s behaviours, values and opinions or aspirations. Types of qualitative research that are available are customer feedback, videos or interviews and open answer questions. Qualitative research is more in detail than quantitative would be as qualitative explores what people think about a certain subject and how other people’s opinions change and differ from one another.There are several pros and cons of qualitative research – and advantage of qualitative research is that you are able to explore topics in more depth and more detail, often less expensive, do not need to recruit as many participants or use extensive methods so you are able to get more research without spending a lot of your budget which is highly recommended and it also fills in the gaps left by quantitative research and data. Cons of qualitative data also vary like one major disadvantage of qualitative research is that it cannot quantify how many of your audience answer one way or another. Another disadvantage is that this makes it extremely difficult to create any type of solid statistic, qualitative data is also quite time consuming due to the extensive questions and exploratory research. Qualitative data also has unstructured information, this makes it hard to interpret as well

Quantitative research is needed for the first scientific standard to exist, which is the explanation of the data. In the scientific community, quantitative research corresponding to numbers is far more dependable than words. For instance, precision in numbers is needed in order to measure frequency. In addition, we use numbers to measure time whether it be days, weeks, months or years. Numbers are crucial is measuring time, distance, money, weight, and so on. Correspondingly, with numbers being very precise, there is less room for the researcher to be subjective. Numbers tend to show truth within experiments and surveys and can somehow measure success and failures through