Jetstar Internal Analysis

Pearce, John A. , & Robinson, Richard B. . (2009). Strategic management. formulation, implementation, and control. United States: McGraw-Hill.

1. To provide an introduction to the conceptual framework of strategic management using a non-business situation.

Taken from, Waddell, Jones, and George (2013) 3rd Edition.  Contemporary  Management, Sydney, McGraw Hill (pages

L; and Jones, Gereth, R. (2013, 2010, & 2008). Strategic Management: An Integrated Approach, (Tenth, Ed). Mason, OH. South-Western Cengage learning.

G.G. Dess, G.T. Lumpkin, M.L. Taylor, A.A. Thompson, and A.J. Strickland III, Strategic Management (Boston, McGraw Hill, 2004) pp. 141-148.

Pearce, J. A. & Robinson, R. B. (2013). Strategic Management: Planning for Domestic and Global Competition (13th ed). New York, NY: McGraw Hill.

Pearce, J. A., II, Robinson, R. B. (2011). Strategic management: Formulation, implementation, and control (12th ed.). Boston, MA: McGraw-Hill/Irwin

Baye, M.R., Prince, J.T. (2014). Managerial Economics and Business Strategy. New York, NY: McGraw-Hill Irwin

Hitt, M., Ireland, R., Hoskisson, R. (2013) Strategic Management: Competitiveness & Globalisation, 10th edition, Cengage Learning

This report discussed the components of internal analysis, competitive advantage, and strategic competitiveness of Boeing Company. This is done by analyzing the tangible & intangible resources, capabilities, and core competencies in order to clarify Boeing’s strengths and weaknesses.

In the book The Strategist: Be the Leader Your Business Needs by Cynthia A. Montgomery discusses the topic of being an elusive and a rigorously effective strategist. The purpose of the author is to give us a new understanding of what a strategy really is and the components needed to be a strategist. The author through all her pages help us to understand some of the most fundamental questions that the manager must ask themselves when it comes to strategy such as what is strategy, why it is important, and what you have to do in order to effectively execute them. The final and most fundamental

In July 2007, Qantas acquired a 18% stake in Vietnam's Pacific Airlines, to increase to 30% by 2010. The airline was relaunched on 23 May 2008 as Jetstar Pacific. On 1 August 2008 Jetstar announced that it had signed an agreement with the Northern Territory Government to make Darwin International Airport an international hub with plans for seven aircraft to be based in Darwin. Under the agreement Jetstar would be required to base three aircraft at Darwin by June 2009, with a further four by June 2012, with the Territory Government to provide A$5 million to set up the hub and a further A$3 million for promotion of the new routes.[12] On 28 April 2009, Jetstar commenced daily direct services from Auckland to Gold Coast and Sydney. On 10 June the same year Jetstar commenced domestic New Zealand flights between Auckland, Wellington, Christchurch and Queenstown. Jetstar replaced Jetconnect on these routes using Airbus A320 aircraft. From 1 February 2011, Jetstar started its co-operation with the oneworld alliance, allowing people booking an itinerary with a full oneworld member to include a Jetstar flight in the itinerary. However, the flight must be sold via Jetstar's corporate parent Qantas, under a QF flight number.[13] In August 2011 Jetstar's parent Qantas announced that it will set up a new airline to be called Jetstar Japan,

Thru the course I have learned that Strategic Management builds on many processes and that various companies and organizations with diverse backgrounds can teach us valuable lessons. To be on the lookout for what can be considered a beneficial development in an organization or perhaps what can be a bad plan plausibly implemented at the wrong time.

E-Ticketing and DCS-Moving from traditional paper toe-tickets by May 2008, in line with IA TA's requirements. This included an upgraded Departure Control System so that Malaysia Airlines could offer new self-service options to passengers, including kiosk and web check-in.

Hill, Charles W. L. and Gareth R. Jones. Strategic Management: An Integrated Approach. Mason, OH: South-Western Cengage Learning.