Pontificia Universidad Católica de Chile Facultad de Administración Análisis Caso Jones Blair Company Fecha: 9 Abril 2008 Caso Jones Blair Company Jones Blair Company comercializa preferentemente sus pinturas y artículos varios relacionados en el estado de Texas. En este estado atiende tanto el área metropolitana de Dallas-Fort Worth (DFW) como también al resto de las áreas rurales del estado. Las pinturas de Blair Company son de gran calidad pero a su vez son las de mayor precio en el mercado. De acuerdo a la información entregada, las variables óptimas para segmentar el mercado son de tipo geográfico y por tipo de usuario. Específicamente distinguir entre el área de DFW y fuera de ésta y entre los consumidores …show more content…
Por el otro lado, los consumidores “hágalo usted mismo”, no buscan calidad sino menor precio y como Jones Blair es una pintura Premium, no está muy bien posicionada en este segmento. Propuestas de los Vicepresidentes Vicepresidente de Publicidad: Plantea dirigir los esfuerzos hacia el segmento “hágalo usted mismo” de DFW. Propone aumentar la publicidad para aumentar la conciencia de marca. Esto tiene un costo adicional de U$350.000. Para recuperar estos costos, se requiere de un aumento en ventas de U$1.000.000 al 35% de margen. U$1.000.000 representa un 8,3% de aumento sobre las ventas para al menos justificar la inversión extra. Cifra que debe ser dada por el aumento en la participación de mercado. Ventajas: Se ataca a un segmento muy grande, en el cual no se tiene una alta presencia, por lo tanto las posibilidades de crecimiento son altas. Además que las investigaciones muestran efectividad sobre las ventas al haber publicidad. Sumado a que actualmente la Conciencia sobre la marca es muy baja. Desventajas: Los consumidores “hágalo usted mismo” son muy sensibles al precio, por lo que una estrategia solo de publicidad podría no dar resultado. Por otro lado, la mayor cantidad de personas en Jones Blair compra pintura en Home Centers donde las marcas propias tienen un gran posicionamiento. Otra desventaja es el grado de efectividad de la publicidad, en donde solo el 25% del público que ve la publicidad finalmente compra
§ Non-food business: We now have a 6% market share. Our goal is to be
Una de las principales fuentes de riesgo que presenta Pecom ante este escenario, es sin duda el
As Calletta’s CEO, Jan is facing a number of problems such as: lack of support from board members/investors, increasing employee costs, and protests against Calletta’s offshore facilities due to the growing concern of working conditions. Jan key issue on hand is the lack of support from board members and investors. Board Members and investors right now are not supporting Jan or her proposal due to a poor return on investments. Board Members are concerned about the rapid increase of employee cost the company is incurring. Calletta is incurring a 12% cost increase annually compared to an industry average rate of just 4% in the
This relates to the human rights issue of immigrants due to enrique’s mom heading for the states to better her life. She was a maid , so therefore she didn’t really make that much money. She hoped for a better life and she thought she would be able to do this by moving to the states. In her eyes the only way to do this was heading for america.
The topic of immigration is quite a delicate matter for most of the Americans, and understandably so, as it does have some significant impact economically as well as socially. But in the midst of this intricacy, are the lives of those immigrants who are brutalized frequently and face severe consequences because of their choice to settle to a different country. The theme of “$4000: The Price of a Mexican” written by Patrisia Gonzales and Roberto Rodriguez is how Mexicans who have migrated to the United States are often dehumanized and their lives are considered worthless, but most of all, about how commonplace it has become for Americans to do so. The article also draws attention to how the punishment for killing a Mexican worker is worse than the one given for killing a dog. The writers
My working thesis for the Junior research paper is that there are a lot of negative consequences of deporting illegal Latin Americans and that they play a vital roll in our country. I will argue that without these hard working Latin Americans our countries economy and way of life could possibly fall apart. I will persuade readers by displaying the number of undocumented Latin Americans working in the US and paint a picture of what would happen without the Latin
In the novel 'Fifth Business', the author Robertson Davies is successfully able to relate both the themes of magic and religion throughout. He achieves this relationship between the themes primarily through the characters and their actions. Dunstan Ramsay, Paul Dempster, Mary Dempster and Liselotte Vitzliputzli all help to illustrate the close relationship between magic and religion.
a. A period of rapid international and domestic expansion by chain restaurants during the first half of the 1990’s, which caused DFE manufacturers and suppliers to increase production capacity domestically and build assets in foreign markets.
On the other hand, the peso devaluation will not have that much of a positive effect on Farmington (Antilles) N.V. as the peso depreciates relative to the USD. The result is the subsidiary being negatively impacted as the USD/peso exchange rate is rising, as they convert revenue earned in pesos to USD to deposit into U.S. bank accounts. This facility had almost 4 million MXN receivables at the end of the year. The 1994 average exchange rate is 3.5 MXN/USD, where these 4 million MXNs would equate to approximately 1.14 million USD. When the exchange rate values the devalued peso at 5.0 MXN/USD, these 4 million MXNs are only equal to 0.80 million USDs, showing a loss of more than 300,000 USDs. When the exchange rate changes from 4.0 to 5.0 MXN/USD, we can see the loss the company would experience, and thus the negative impact on this facility.
Disciplinary procedures are a set way for an employer to deal with disciplinary issues. They should include a disciplinary hearing where you’re given a chance to explain your side of the story.
This is the method to solve the problem at the end result. This will help company get rid of employees who have an unethical attitude. Keeping these people will have negative influence for company in the future as occurring now. In addition, company might lose the most talented person in company as a disadvantage.
Jones Blair Company, JBC, currently faces a unique challenge in which the upper level management must act in order to maintain its profitability. Jones Blair current market position is in the process of being eroded due to the mass merchandising efforts of companies like Kmart and Sears. In developing their strategy forward, Jones must address two key issues to address the problem statement. First, Jones Blair must determine which marketing medium they will use to access their potential customers. Secondly, they must determine the geographic locations in which
Columbia Plastics division of Fraser Company, the major manufacturer of skylights in the Pacific Northwest, is facing a severe competition from Vancouver Light which has just announced a further price cut of 10%. Alice Howell, president of the Columbia Plastics is unsure of which options to implement – 1) cut the prices at a level that just cover the costs, or 2) continue the current pricing policy and lose market leadership. Fraser is facing the erosion of its market share.
Harnischfeger’s corporate recovery plan was a four pronged approach that involved (1) changes in top management, (2) cost reductions to lower the break-even point, (3) reorientation of the company’s business and (4) debt restructuring and recapitalization. These changes at first glance appear to have allowed Harnischfeger to improve its financial performance from a net loss of $3.49 per share in 1983 to a net gain of $1.28 per share in 1984. In addition, Harnischfeger has appeared to have achieved a majority of its desired outcomes from each of its four changes as shown below.
and the sale of noncore assets were common. Moreover, in anticipation of sluggish sales in the