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Leadership Style

Good Essays

Team Leadership
To successfully define, enter, and grow the new market segment, combination of team and transformational leadership approaches are highly recommended. This is a cultural shift from the leaders motivates followers by setting goals and promising a reward when those goals were reached; described by Robbins and Coulter (2012) as transactional leadership. Successful penetration of the new market requires a transformational leader with high degree of emotional intelligence, which includes self-awareness, self-regulation, motivation, empathy, and social skill (Goleman, 2004). Transformational leader assesses the resources’ personalities, cultural contexts, and organizational behaviors. Leader applies appropriate leadership …show more content…

Since the team members are highly capable, leader should focus on providing an environment that inspire team members to achieve outcomes above and beyond the norm. Such environment is possible by providing team members the freedom of decision-makings and autonomous work ownership. Leader may assign the team members as owners to different tracks (such as market research, targeted brand analysis, product penetration strategy). Each member will own the track and operate as self-contained unit. The leader will act as facilitator to ensure the tracks provide deliverables in alignment to the overall program’s schedule, cost, and timeline. According to Robbins and Coulter (2012), transformational leadership is more effective and more promotable; therefore, tend to increase satisfaction and reduce turnover among high skill work forces. It is in the leader’s best interest to cultivate emotional intelligence, which includes self-awareness, self-regulation, motivation, empathy, and social skill to assess the situation and team members correctly prior apply different powers (legitimate, coercive, reward, expert, and referent) appropriately in the role.
Since the team members came from various cultural backgrounds and different generations, transformational team leader should leverage attribution theory to help explain team members’ behaviors and perceptions. Leveraging concepts such as distinctiveness, consensus, and consistency help leader to analyze whether the team

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