Linear Regression

With the shift in the end customers demographics, it would be wise for Stihl to consider alternative strategies to supplement their current reliance on independent specialty dealers. A company must always address who the end customer is, when you forget or choose to ignore who the customer is, then you tend to not be able to reach them. The marketing mix (product, price, placement, and promotion) has to be in tune with who the end customer is and what their economic situation might be. The case breaks down the changes or shift in demographics in the form of predictables and unpredictibles.

For this reason, we have to go further and know the points throughout our buyer’s journey, so as to influence, drive conversions and finally move them to the sales region. We try our best to know the customer’s motives, pain points and also when they get stuck in their buying journey, so that we can help by providing information and assistance to unstick them and for the customer to propel forward. The credit program offered at John Deere Company serves as a marketing tool to invite more clients, as people always prefer a place where they get credit facilities and where they can always obtain goods even without the whole product amount, for them to pay later, after a specified period of time agreed with the seller. The credit program would also benefit the company through the increased returns that it will provide, as it is clear, with the credit programs, the final pay is always larger as compared to the payment that would have been paid, if the client was to pay for the product instantly, the whole amount. Demographical factors(Kotler, P. (2011), referring to the changes in the science of population or the number of people in specific locations, demographic factors are also affecting the buying behavior of consumers and also lead to a whole new group of target market, in this case, women, afro Americans and Hispanics.

Considering the high retail price of luxury vehicle Fisker Karma Sedan and prospective buyer behavior of electric passenger cars, we define the market for Sanger Automotive dealership are people living Lee and Collier counties with annual HH income exceeding $100,000.

The two parties up for question in this case study are the Sanger and Fisker Automotive Companies. Sanger is a privately owned company that currently maintains eight highly reputable dealerships in the Florida and Georgia area, most of which fall into the luxury car category. The Sanger Automotive Company has been able to position themselves as a well-known and trusted car dealer in the area that began with its first Cadillac dealership in 1950. Currently the organizations President is Robert Sanger, son of the founder, whose main goal is to maintain his company’s reputation for delivering exceptional customer service when using any

Pam and Susan’s is a chain of discount department stores. There are currently 250 stores, mostly located throughout the South. As the company has grown and wants to expand, Pam and Susan’s is in the search of the most profitable location for the new stores. Store locations decisions are based upon estimates of sales potential. The company is currently considering two sites A and B for the next store opening. Using the information gathered on demographics and economic trading zones, size, composition and sales of the 250 existing stores we will built a regression model to provide the best estimate of sales from the two sites and recommend the most profitable one for the next store opening.

In February 2002 the Argentine peso lost 70% of its value compared to the United States dollar. This devaluation drastically raised the price of imported products. According to a survey conducted by AC Nielsen in April 2002, 68% of the consumers in Argentina were buying fewer products than before the devaluation, 24% were buying the same number of products, and 8% were buying more products. Furthermore, in a trend toward purchasing less-expensive brands, 88% indicated that they had changed the brands they purchased. Suppose the following complete set of results were reported. Use the following data to answer questions 9 through 12.

All segments are critical for the implementation of our company’s strategy because we chose to be broad cost leaders. Cost leaders maintain a presence in all market segments by focusing on low production costs and competitive pricing. With that in mind, one segment is considered to be slightly more important than the others: the low end segment. We will compete in every market segment, but this is one of the most important due to the fact that price is the main consideration of the buying criteria at 53% importance. Our costs will be much lower than our competitors which translates into a lower market price for this product, which is ideal for our customers.

Motorking Corporation must also determine whether or not to sign a contract with DSI to conduct the survey. Based on the forecasted profits, a decision tree was constructed using the past market research study conducted by DSI to provide a graphical representation of the decision-making process. It shows the natural or logical progression that will occur over time.

In order to increase the margin of the Low End products we would sell older aged products that have lower production. From the Segment info we see that consumers in the Low End market do not stress these two characteristics. Also, as we have learned the lower the performance and larger the size the lower the costs. We cannot increase

u. Whether a company’s price is at least 25% below the highest priced camera brand in the region

Ideas introduced in the article assist in understanding Ford’s current situation. Ford reported sharp falls in U.S. auto sales in May 2008. Sales of its most profitable pickups and SUVs suffered the most (“US Auto Sales Slide”). Some of the main

The automotive industry designs, develops, manufactures, markets and sells motor vehicles, and is one of the world’s most important economic divisions by profits. This analysis focuses on the industry, specifically, manufacturers of automobiles. There are five competitors in the StratSim environment: Firm A, B, C, D, and E. Industry sales in the most recent year were 4.3 million units, with expected growth in the next year. Within this industry, there are seven-vehicle classes: Economy, Family, Luxury, Sports, Minivan, Truck, and Utility. There are two new classes with potential – if properly marketed.

I will be comparing both companies General Motors Company and Ford Motor Company for the past three years. We will be able to see all the trends these two automotive manufacturers have and which one may be better to invest in by looking at the last few year’s ratios and percentages. This will give us a better understanding and the knowledge of who maybe the industry leader and who is the follower. These are both major corporations that strive off customer loyalty and both competing on a global scale to make their mark in the one of the top automotive manufacturers in the world. This analysis will give us an understanding of what lies ahead in the future for these two manufacturers.

The following case study documents descriptive statistics done after surveys were done by a consumer research organization on the performance of automobiles produced by a Detroit manufacturer. These surveys were designed to evaluate a wide variety of products and services that were available to consumers in order to take a look at consumer satisfaction with the performance of the automobiles. The goal of this study is to identify ways to avoid early transmission problems and to gain full customer satisfaction.

In 1913, Henry Ford revolutionized product manufacturing by introducing the first assembly line to the automotive industry. Ford’s hallmark of achievement proved to be a key competence for the motor company as the low cost of the Model T attracted a broader, new range of prospective car-owners. However, after many decades of success, customers have become harder to find. Due to relatively new threats to the industry, increasing numbers of cars and trucks are parked in dealer lots and showrooms creating an alarming trend of stagnation and profit erosion. Foreign-based automakers, such as Toyota and Honda, have expanded operations onto domestic shores and, in turn, have wrestled