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Malcolm Baldrige Awards Analysis & Recommendations of a Successful Quality Model

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What sets a successful company apart from everyone in the industry? Is it the way of thinking within a company that promotes the quest for continuous improvement or the value a company puts on their customers’ satisfaction with the company’s product or service? There are many qualities that make a company successful. Two examples of how successful companies demonstrate what it means to be a successful is by who they are, as well as how they achieved a world-class performance level in their respective industries. One successful company is Midway USA. They were the winner of the Malcolm Baldrige Award in 2009 for small businesses, a second successful company is, the U.S. Army Armament Research, Development and Engineering Center (ARDEC) …show more content…

What sets MidwayUSA apart from their competitors? MidwayUSA developed company key measures, on which they base their success. They set customer satisfaction as their number one company goal, and their success relative to their competitors is determined by their ability to meet their company goals of customer satisfaction, employee satisfaction, vendor satisfaction, and shareholder satisfaction, as well as their ability to execute their strategic plan. This also includes their ability to achieve sustainability through the use of modern management practices. MidwayUSA’s overall customer satisfaction rating is 93 percent, with an overall retention rate of 98 percent and customer loyalty rate of 94 percent (MidwayUSA, 2009). MidwayUSA is doing an excellent job of achieving their number one goal of customer satisfaction. The customer culture that MidwayUSA has created is one of the best. This culture is driven from the top down, beginning with the Founder and CEO. One example of their positive culture is that all salaried employees, including the CEO and management, answer customer calls for an hour each week. This allows employees direct contact with the customers, which aids them with customer focus. Another example is that employees are rated based on how friendly, courteous, and respectful they are while providing an ethical service (MidwayUSA, 2009). These evaluations and ratings are a determining factor in the profit sharing the company provides for

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