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Market Analysis Healthcare

Decent Essays

Discussion 3

Conducting a comprehensive market analysis is essential in strategic planning processes for organizations to verify trends that are important to remain competitive in their marketplaces (Richards, Prybutok, & Ryan, 2012). For instance in the health care sector, trends related to quality, patient satisfaction, and costs are important issues for marketing officers to address in their market analysis (Lim & Ting, 2012). Thus, many marketing officers are promoting the use of technology to improve access to health services in their organizations (Stille, Jerant, Bell, Meltzer, & Elmore, 2005). For example, my primary care clinic recently implemented a secure emailing system to facilitate better accessibility to our health care providers. A secure emailing system allows patients to directly message their health care providers regarding health care questions, test results, and appointment requests (Stille et al., 2005). If I were marketing expansion of my primary care clinic’s services into a new marketplace, I would …show more content…

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Quinn, G., Ellery, J., Detman, L.A., Jeffers, D., Gorski, P.A., Singer, T., & Mahan, C.S. (2009, July). Creating patient-centered healthcare practices: Social marketing tools and strategies. Journal of Management & Marketing in Healthcare, 2(3), 221-237.

Stille, C.J., Jerant, A., Bell, D., Meltzer, D. & Elmore, J.G. (2005, April 19). Coordinating care across diseases, settings, and clinicians: A key role for the generalist in practice. Annuals of Internal Medicine, 142(8), 700-708.

Richards, R. J., Prybutok, V. R., & Ryan, S. D. (2012). Electronic medical records: tools for competitive advantage. International Journal of Quality and Service

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