Discussion 3
Conducting a comprehensive market analysis is essential in strategic planning processes for organizations to verify trends that are important to remain competitive in their marketplaces (Richards, Prybutok, & Ryan, 2012). For instance in the health care sector, trends related to quality, patient satisfaction, and costs are important issues for marketing officers to address in their market analysis (Lim & Ting, 2012). Thus, many marketing officers are promoting the use of technology to improve access to health services in their organizations (Stille, Jerant, Bell, Meltzer, & Elmore, 2005). For example, my primary care clinic recently implemented a secure emailing system to facilitate better accessibility to our health care providers. A secure emailing system allows patients to directly message their health care providers regarding health care questions, test results, and appointment requests (Stille et al., 2005). If I were marketing expansion of my primary care clinic’s services into a new marketplace, I would
…show more content…
(2009). Not perfect, but better: Primary care providers’ experiences with electronic referrals in a safety net health system. Journal of General Internal Medicine, 24(5), 614-618. doi: 10.1007/s11606-009-0955-3
Quinn, G., Ellery, J., Detman, L.A., Jeffers, D., Gorski, P.A., Singer, T., & Mahan, C.S. (2009, July). Creating patient-centered healthcare practices: Social marketing tools and strategies. Journal of Management & Marketing in Healthcare, 2(3), 221-237.
Stille, C.J., Jerant, A., Bell, D., Meltzer, D. & Elmore, J.G. (2005, April 19). Coordinating care across diseases, settings, and clinicians: A key role for the generalist in practice. Annuals of Internal Medicine, 142(8), 700-708.
Richards, R. J., Prybutok, V. R., & Ryan, S. D. (2012). Electronic medical records: tools for competitive advantage. International Journal of Quality and Service
purpose of this paper is to review the electronic medical record and analyze its impact on
Amatayakul, M. K. (2009, January 01). Electronic Health Records: A practical Guide for Professionals and Organizations. VitalSource Bookshelf(4). Chicago, Illinois, USA: AHIMA Press. Retrieved August 2012, from <http://online.vitalsource.com/books
After decades of paper based medical records, a new type of record keeping has surfaced - the Electronic Health Record (EHR). EHR is an electronic or digital format concept of an individual’s past and present medical history. It is the principle storage place for data and information about the health care services provided to an individual patient. It is maintained by a provider over time and capable of being shared across different healthcare settings by network-connected information systems. Such records may include key administrative and clinical data relevant to that persons care under a particular provider. Examples of such records may include: demographics, physician notes, problems or injuries, medications and allergies, vital
Electronic Health Record (EHR) is an electronic version of a patients medical history, that is maintained by the provider over time, and may include all of the key administrative clinical data relevant to that persons care under a particular provider, including demographics, progress notes, problems, medications, vital signs, past medical history, immunizations, laboratory data and radiology reports (Ehlke & Morone, 2013). The incentives from both of this articles will result in the delivery of quality care to many individuals in
We live in a digital age where everything from photos to important documents is saved or stored online. This includes the use of electronic medical records. The electronic medical record (EMR) is useful in assisting physicians to have a complete and thorough health history of the patient. The EMR serves as a continuity of care from one hospital to another within the same organization (Hsieh, 2014). Consulting physicians also have quick access to recent diagnostic imaging, progress notes, and lab results. EMRs can help manage patients with chronic disease states, aid in data collection for use in research, and prevent adverse drug events (Hsieh, 2014).
Many health care facilities are already starting to use an electronic health record in some of their departments. An electronic health record is a system that allows health care employees to input patient information into a computer system and saves that information into a database for the facility. The information that is being stored directly into the computer system is patients’ personal information (name, date of birth, address, emergency contact information, insurance information, and primary care physician and/or admitting physician), medical history, allergies, current medications, nurses and doctors’ notes, and other information that may pertain to the reason for the visit. Radiology and lab results are also saved into the electronic health record. Even though some health care facilities use a computer system to save some information, there may also be paper work that is also being used. This paper work is scanned into the facilities database so that it can also be saved and viewed if necessary.
Health care professionals have described how information technology is changing the way health care operates, and it has become the modern way of staying in touch with patients who have chronic conditions (Muhammad, Allen, Ali, Bonacina, & Adams, 2014). Education for patients can help prevent the addition of secondary conditions, and with proper instruction the disease process can be slowed down, all support patients can receive will benefit them and their family (Enworom & Tabi, 2015).
Electronic health records, like electronic medical records, contain detailed information about a patient’s health status, but they also provide a larger view of the patient’s care. They are records intended to be
Hillestad, R., Bigelow, J., Bower, A., Girosi, F., Meili, R., Scoville, R., & Taylor, R. (2005). Can electronic medical record systems transform health care? Potential health benefits, savings, and costs. Health Affairs,24(5), 1103-1117. doi:10.1377/hlthaff.24.5.1103
Electronic Health Records, Computerized Physician Order Entry, Health information Technology, and Health Information Exchange systems were utilized as a part of 30% of an expected 1.1 billion yearly US patient visits. 57% (17% of all the visits) of the Electronic Health Records, Computerized Physician Order Entry, Health information Technology, and Health Information Exchange systems visits had the availability of the clinical decision support. The utilization of Electronic Health Records, Computerized Physician Order Entry, Health information Technology, and Health Information Exchange systems and Clinical Decision Support was more probable in the West and in multi-physician settings than in solo practice (Hunt JS, 2009). In just 1 out of 20 markers was quality more prominent in Electronic Health Records, Computerized Physician Order Entry, Health information Technology, and Health Information Exchange systems visits than in non systems visits (consume fewer calories guiding in high-chance grown-ups, balanced chances proportion, 1.65; 95% certainty interim,
Electronic health records systems are an integral component to the maintenance of effective delivery of healthcare services
Electronic Health Records (EHR) are just as the name implies, a computerized record of a patient’s current and past medical history. It is maintained by the provider over time, and includes all the key administrative clinical data pertinent to a person’s care (The Government & Health IT, 2013). EHRs can provide a medical story for healthcare providers of the patient’s life. They contain a patient’s medical history, diagnoses, medications, treatment plans, immunization dates, allergies, radiology images, and laboratory and test results (What is an electronic health record?, 2013). Unlike paper records, electronic records are easier to retrieved with the click of a button. In some cases, the time it takes
The Electronic Health Record system has been transforming healthcare in many different ways. Although technology offers the medical field some advantages, there are also drawbacks to be concerned about.
As a result, physicians are today faced with more patients who seek for their medical treatment based on marketing information than ever before. This shift in the physician-patient relationship to a more interactive, cooperative
On May 8, 1886, John S. Pemberton invented Coca-Cola in Jacobs’ Pharmacy located in Atlanta, Georgia. The name Coca-Cola was developed by the company’s accountant, Frank Robinson. The purpose of the name chosen was that it would look good when advertising the product (Coca-Cola Company, 2015). One year later, Pemberton registers with the U.S. Patent Office his syrup and extract for Coca-Cola. Asa Candler obtained the formula and patents of Coca-Cola from Pemberton and his associates in 1888. In 1892, Candler purchases the Coca-Cola Company (Coca-Cola Company, 2015). Through the years, the company advertised the Coca-Cola product through different methods. Seven years later, the rights to bottle Coca-Cola was sold to Benjamin F. Thomas and Joseph B. Whitehead by Candler for $1.00. In 1906, Bottling plants opened in Canada, Cuba, and Panama. This was the first time that Coca-Cola was bottled outside the United States. Bottling operation is later expanded the Asia in 1911. In 1919, the Coca-Cola Company started to bottle its products in Paris, France, and Bordeaux, France (Coca-Cola Company, 2015).