DRAFT
MARKETING CASE INTERVIEWS
1. Frameworks 2. Market –sizing 3. New Product Launch 4. Competitive Defense 5. Key Measures 6. Advertising 7. Interview Questions
CaseQuestions.com
CQInteractive.com
Frameworks
Case questions have been popping up in marketing interviews for years. While there are many similarities between a consulting case interview and a case given in a marketing interview there are differences as well.
I always tell the consulting students to stay away from “cookie-cutter” frameworks like the 5Ps and 5Cs, but in marketing interviews you are
…show more content…
To launch or not to launch – make a decision
COMPETITIVE DEFENSE
Assess the threatening product • How similar is it to our product? o Does it do a better job meeting the customer’s needs? o What are its strengths and weaknesses? o What kind of market share can it expect? ▪ Curiosity – will it last? ▪ Will it cannibalize our sales or will it steal sales from another competitor instead?
What kind of resources does it have behind it? • Parent company – large or small o How committed is it to this division or product?
• Introduction strategy o Major marketing campaign o Incentive discounts ▪ 2 for 1 offer ▪ Low interest financing
Defense strategies
Defense strategies will differ depending on product or services offered. Below are a few well-tested ideas that you should think about to determine if they are appropriate for that particular case.
[pic]
5 Ps • Pricing – can you adjust your price to maintain or even gain market share and profitability
• Product – can we upgrade our product or options offered? How long will it take and at what cost? Will it canalize existing products?
• Promotion – reinforce brand with advertising, promotions and PR • Place – increase exposure within current distribution channels as well as increase number of channels
• Packaging – can you improve
Although the company did show an increased gross profit of $8,255,000 with $6,358,000 less Net Sales in 2013 versus 2012, that increase is due to the reduction in product Cost of Goods Sold by $14,613,000. Since increases in product price will negatively affect sales, one of management’s primary goals is to keep prices stable. This objective is achieved through implementation of cost cutting programs, investing in more efficient equipment, and automation of more steps in the production process.
In 1980s, case management started to expand all throughout in different settings. Case management had no boundaries of what was consider being case management. Many other professions such like nursing, social workers, and vocational specialists can be case management based on their level of skills. Their main goals are to provide patients with safe care and cost –effective price. In 1990, Case Management Society of America was the support and development for those who wanted to pursue the role as case management.
This paper will provide insight into pricing strategies to reduce price elasticity, the effects of government policy, the importance of government involvement in the market economy. It will further go on to explain the complexity associated with expansion and the creative ways to converge interests of the managers and stockholders.
Companies can choose many ways to set prices, skimming price strategy where a company sets a higher price than normal and a penetrating price where low initial price is set. “Pricing
How do channel members add value? Provide information, promotion, or put business in contact with potential customers.
1. Create a scenario that would result in your client seeking advice from your consulting business.
What are the potential retail trade and competitor reactions? Are there any potential channel conflict issues?
Defensive-preventive: has the same basic set of requirements in terms of personnel, organizational structure and costs, as an offensive-destructive strategy. A defensive-prevention strategy is necessary to protect against almost all forms of offensive strategies. All states that depend on information and cyber technologies must develop a protection strategy, either alone or in a coalition with other countries. This strategy will take years to develop and billions of dollars for implementation and support.
This is Patricia Clark-Jackson, this Listing Agent for Property ID 1112189, 4002 37th Street, Mount Rainier, Md. 20712.
It may be possible to even reduce your sales price in attempt to gain more customers and earn more market share. The cost of changing from a differentiation strategy to a cost leader strategy always has its unique risks. This risk is worth taking.
1. It is a fact that item 345 has lost market share and as the product manager I would be concerned about it. By retaining FF20 price I can gain market share only if competition increases their price to FF20. At the outset this seems unlikely because competition has
This strategy would work well in helping to achieved the required sales needed to boost this firm. This is because it will allow consumer to see the sales as a reasonable prices for what they are receiving.
Another strategy is Being defensive ; Defensive strategies are relatively close to Differentiation & Cost leadership . This method helps in keeping all the advantages in one place once they are attained . This strategy is considered as an actual one as it limit competitors ability to offer a business opposition .
penetration pricing strategy. All indications are that sales will continue to grow. In response to a
Today’s highly competitive business world forces companies to create different tactics and relatively rely on multiple pricing strategies to conduct business.