Marketing Analysis: Mayo Clinic
December 14, 2012
Marketing Analysis: Mayo Clinic
Mayo Clinic: is in the business of providing patient care through their many different Clinics and hospitals. They are ranked number two as one of the top twenty hospitals for heart and heart surgery per the Forbes list of top hospitals, and they ranked seventy one out of one hundred in the top one hundred places to work (Forbes, 2012). The Mayo Clinics are a not-for-profit hospital and teaching center that is renown throughout the world. They became known as the hospital that treats the diseases no other facility or physician want to treat. They have over thirty eight hundred physicians and scientist as well as over fifty thousand Allied
…show more content…
Physician referrals: come from around the world, because Mayo has a reputation of caring for patients others may not want the challenge of caring for or they do not know how to (Weiss, 2009).
Physical distribution – Services are administered through care givers and physicians during visits to either the hospital or office visits. The “Mayo Effect” uses strategies to achieve their goals and mission “with collaboration, expertise and compassionate commitment to the health and happiness of their patients” (Mayo Annual Report, 2011).
Retailing choices – Patients have several choices to receive services, through the hospital, a clinic visit, and now the minute clinic. Mayo has two Minute clinics’ that are a walk-in center and are used to assess and treat minor conditions, and monitor chronic conditions of patients and no appointment is required. The wait time is usually less than 15 minutes. (Keckley, Ph.D., P. H., 2008).
Inventory decisions – The minute clinics are a new way to see patients that may have less urgent needs such as; sore throat, pink eye, minor cuts and burns, or chronic diseases that may need monitoring. The clinics offer walk-in services to anyone, and they have the ability to look up patient records through Electronic medical records (EMR) leaving no paper record needing to be stored. Centers are being staffed by nurse practitioner and physician assistants with assistance of proprietary technology designed to help diagnose and
According to HCA’s website, they are provider of nearly five percent of the U.S. hospital services. HCA’s mission “strives to deliver high quality, cost-effective healthcare in the communities they serve (mission).” HCA operates 165 acute care hospitals,
The number of urgent care clinics in the United States has exploded in the past five years. In fact, the American Academy of Urgent Care Medicine says there are currently as many as 9,300 clinics in the country. It’s very clear that this care model is growing.
It is easy to understand the rushed appointments. Physicians regularly see close to 20 patients per day. Furthermore, the medical model focuses primarily on diagnosing and treating the illness at hand, at the expense of seeing the whole clinical picture. This often leads to frustration and decreased motivation to seek follow-up care.
It has been brought my attention that some of our Sunnyside Hospital affiliated members have filed complaints that their primary care physician issued referrals to designated specialists are not being approved. There are also complaints
As a tactical response to the regional deficit of primary care providers and a marked stressing of local emergency departments along with urgent care facility resource overburden, Alpha Centauri has been developed from the ground-up as a premier walk-in healthcare entity in Elk County, Pennsylvania. We endeavor to provide quality healthcare in the vein of three key specializations necessary in our region: orthopedics, gastroenterology, and pediatrics. These specialties are often the most sought out after residential patients are referred from local urgent care and emergency departments, and our primary goal is to deliver these vital services to our patients without delay, and prioritize the care needed without the potential of degenerating conditions caused by the inability of local health systems to deliver this care in a timely manner. The initial vision and groundwork is what will become three separate walk-in clinics based on our current specialization capacities, the first and primary of which will be made ready for clientele on February 15th, 2017.
Cleveland Clinic is a non-profit academic medical center, founded in 1921, and located in Cleveland, Ohio. It employs over 42,000 staff members throughout their various national and international campuses (US, CANADA and the United Arab Emirates). It is regarded as the fourth best hospital in the United States according to US News & World Report and was even recognized by president Barak Obama in 2012 as “one of the best health care systems in the world and a model to follow in the delivery of care”.
Patients similarly can discuss face-to-face minor issues with a doctor from the healthcare facility using a modern phone or computer application technology. Doctor on Demand is a service that allows patients, from the comfort of home, to connect with a provider through the patient’s technological device. This service is quick and easy, and patients are seen at a fractional cost of a face-to-face visit. From a healthcare perspective, this program helps to alleviate unnecessary and often overcrowded emergency room visits, allowing the emergency room providers and nursing staff to focus on the critically ill patients.
Although outpatients’ facilities may differ in dimension and in services, all should have clear general features, such as competence and cost-effectiveness, flexibility and expandability, cleanliness and public hygiene, openness, and a healing atmosphere. This facility is operational with a recently extended flat parking area with handicap assistance with a safety employee on duty. Some of the other features includes a smiling friendly face greeting and assisting patient with directions, call-ahead services with labs requests, new motorized beds in the pre-op testing quarter, and seven different registration locations to help accelerate the paperwork. Coming soon the center include two operational medical cubicles, whereas individuals can pre-register themselves or complete other actions such as paying or tracing his or her charges.
Mayo Clinic is a nonprofit medical practice and medical research group based in Rochester, Minnesota. According to the staff at Mayo Clinic, the virtue of forgiveness is one in which is very important to not only because it makes you a happier person but it also improves your physical health and provides you a more promising future.
This paper will discuss Virtua’s new ambulatory care clinic in Voorhees, N.J. It will features a surgical center for same-day surgery, cancer center, women’s imaging center, sleep center, diagnostic services and physician’s offices. This new state of the art master will have its unveiling in the spring of May 2012.
I am going to offer another perspective in regards to quality of care, the following information from US News Health in an article titled: When Nonprofit Hospitals Become For-Profit, Patients Fare No Worse; brings to the forefront some interesting information from a study conducted by Harvard University. The article was authored by: Alan Neuhauser, and was written on October 21st, 2014.
The Mayo Clinic is well known for quality embark. They are very determined in setting a new standard in healthcare by eliminating waste and improving efficacy. The healthcare has changed over the years and so has Mayo. They have put their effort in to quality because their patient was the focus which has made them money in the long run. They were about improvement and transformation. They overtime than had a test done to see if they could reduce the errors made by 50%. They went about in measuring patient safety and health care and found out they can prevent the areas so they need to have improvement in quality to be able to do that.
In current times Cleveland clinic not only provides services to local community, to national community, but also to international community. Patients all over the world come to Cleveland clinic for treatment. Cleveland
Mayo Clinic is a nonprofit worldwide leader in medical care, research and education for people from all walks of life. The clinic is based in Rochester, Minnesota. Mayo clinic is acknowledged as the leading and biggest integrated not-for-profit medical group located on the globe. The firm is providing work for almost 3,800 physicians along with scientists in addition to 50,900 associated health staff. The organization is recognized as specialized in providing treatment for the difficult cases in the area of tertiary care. Its expenditures regarding the research are estimated to be over $500 million on annual basis. In 2014, Mayo Clinic reached 150 years regarding its uninterrupted health service for the patients. Dr. William Worrall Mayo settled his family in Rochester, Minn., in 1864 and opened a medical practice that evolved under his
Formal focus groups are useful in collection of in-depth information. We can learn how well the clinic is known in a specific region and how people are influenced to choose The Mayo Clinic. Health insurance that includes our care as part of their policy does not innately encourage a patient to choose us, in fact one of our studies proved that some insurance holders who had The Mayo Clinic as an included resource had no knowledge of the clinic. Face-to-face interviews with health insurance policy holders revealed the aforementioned. Telephone interviews are effective in certain countries and discounted in others, please refer to