Marketing Communication Ethics

In the world today, when you hear the words AT&T, Cox Cable, DirectTV and Comcast the first thing that would typically come to mind is enjoying sports and family television. Often time’s customers don’t really know into the weeds of a company until something goes wrong. A consumer may find interest in the event they have bought stocks into a company and they see it all fall. Companies such as this service millions and millions of people all over the world. It is sad to know that some of these organizations while looking squared away on the inside have such serious ethical issues going on or that went on within their organization. The last thing a customer wants to do is tune into the t.v. and find out that one of their providers was

When I consider my interpersonal relationships and connect a scenario that I believe is a common interpersonal communication ethics challenges for several individuals, it is Attentiveness; finding common ground, or agreeing. (Arnett et. al, 2008, p. 131)

Everyone belongs to a particular crowd or group of friends; this is referred to as a discourse community. This is true even in the professional world. The discourse community I am hoping to be a part of in the near future is business, or to be more specific I would like to a part of a branch of business known as marketing. I would like to be a marketing manager in the future. What they are typically know for doing is taking care of all the advertisement for a certain company that you will most likely see on a daily basis.

Healthcare organizations have a moral and social responsibility to ensure that their communications are conducted using an outlined code of ethics. Whether the communication is an internal message to employees or mission outreach in the community, it must reflect the values and beliefs of the organization. Therefore, in order to establish and maintain the standard of ethical behavior and social responsibility, our organization requires all employees to complete new employee orientation sessions that define the policies and expectations. This orientation introduces our mission and values and it develops the foundation for our success as an organization. Our focus on encouraging and communicating ethical practices helps to reinforce our values to employees and the community. Furthermore, there should be a process in place that monitors and enforces the policies to safeguard against potential errors that would reflect poorly on the organization’s mission.

This case study analyzes the experiences of Courtland Kelley at General Motors (GM). Courtland Kelley a third generation GM worker put his job on the line by pushing the GM managers and executives to fully respond to the safety issues found while working as a safety inspector at the company. Kelley along with his supervisor Bill McAleer first discovered the issues while auditing GM cars at rail yards across the country, a spot check of vehicles before the cars were cleared to be delivered to the dealers. McAleer was taken off the audit as a result, who subsequently sued the company seeking whistle-blower protection. The case was eventually dismissed by a judge in favor of GM. The judgement only increased Kelley’s

What significant communication and ethical issues surround corporations facing strong public opposition to their activities? Discuss drawing on the BAGAG, WRATD and Cash for Comment case studies (one or more) and at least one major theory studied in this unit. |

I don’t think they acted in an ethical manner. They were communicating for the disabled children and making crazy allegations on their behalf. It was mentioned that they didn’t realize they were influencing the disabled person so much, but they had to have some knowledge of what they were doing.

Ethical standards in business are important for every leader to know and understand. The book Ethics 101: What Every Leader Needs to Know by: John C. Maxwell discusses ethics in the world today. When people make unethical choices, the reason they do because of three main pitfalls. People do what is most convenient to them, people tend to do what they must do to win, and people rationalize their choices with relativism. In this summary, Maxwell’s definition of business ethics will be framed, examples of ethical standards and guidelines, the meaning and contrast of ethical thinking and ethical behavior, and how to avoid these major pitfalls to live an ethical life. The

Each day we are bombarded with advertisements from a plethora of corporations in every waking moment of our lives. Advertising agencies have become so advanced at what they do, that often times we may not even realize we are being advertised a product. This raises an interesting ethical dilemma over a certain type of advertising: persuasive advertising. Philosophers, economists, and business professionals have debated over whether or not persuasive advertising is an immoral violation of the autonomy of consumers. While not all forms of advertising are in and of themselves certainly immoral, persuasive advertising is particularly reprehensible due to the fact that not only does it manipulate our unconscious desires of which we are completely unaware in order to sell a product, but it also routinely leads us to act against our own best interest, thus overriding our autonomy.

The fairest approach of business communication breaks down the facts about how to properly run a business in a professional way rather you are in person, on the phone or emailing someone. The ethical communication in the business world operates by a policy that every job has for the employees to go by so the business will run properly and in a professional way. Every employer should have people on board that have communication channels in the business world at the present time because it shows ethic, but not necessarily the same morals as the next facility. You need to know how to interpersonal communicate with more than one person even if it is a noisy background because you need to show respect on a phone call or even in person. If you have

1. The Sales Rep. A sales representative for a struggling computer supply firm has a chance to close a multimillion-dollar deal for an office system to be installed over a two-year period. The machines for the first delivery are in the company’s warehouse, but the remainder would have to be ordered from the manufacturer. Because the manufacturer is having difficulty meeting the heavy demand for the popular model, the sales representative is not sure that the subsequent deliveries can be made on time. Any delay in converting to the new system would be costly to the customer; however, the blame could be placed on the manufacturer. Should the sales representative close the deal without advising the customer

“For seven years the Ford Motor Company sold cars in which it knew hundreds of people would needlessly burn to death.”

Social media is a collection of user-driven, web-based technologies including blogs, social networks and video-sharing platforms. Together, these media have revolutionized the way we communicate and share information. Because of its relative newness, and its vast and continually evolving nature, social media presents as a complicated and multi-faceted issue. Social media sites are infinitely diverse, ranging from wikipedia, the online crowd- sourced encyclopedia, to digg, the social bookmarking site that allows users to “like” or tag websites as well as sort through other users’ tags. The

email, websites etc. Employers at the same time strive to make their employees focus on work,

1. The Sales Rep. A sales representative for a struggling computer supply firm has a chance to close a multimillion-dollar deal for an office system to be installed over a two-year period. The machines for the first delivery are in the company’s warehouse, but the remainder would have to be ordered from the manufacturer. Because the manufacturer is having difficulty meeting the heavy demand for the popular model, the sales representative is not sure that the subsequent deliveries can be made on time. Any delay in converting to the new system would be costly to the customer; however, the blame could be placed on the manufacturer. Should the sales representative close the deal without advising the customer