Marketing Plan for New HP Product Geared toward Travelers

Majority of the tour operators are a niche market where one of the tour operator is not. As seen on the map, Topdeck, Contiki, STA Travel Australia and Viator is targeted to a specific age group. Topdeck is targeted to ages between 18 to 30 year olds, Contiki is targeted to ages between 18 to 35 year olds, STA Travel Australia is targeted to under the age of 26 and Viator is targeted to ages between 13 to 72 year olds. Travelmarvel is targeted to everyone with a higher status because majority of the people who takes Travelmarvel is around the age 55+ and their income is stable. Also this tour operator has a great image and reviews hence people will take it. Whereas, the other four tour operators are budget friendly since it is targeted to young adults where they may be still studying and paying their education

The next IBM? (HP was looking to expand its services business through both organic and inorganic channels)

The 1960’s saw HP continue to develop as a well-managed corporation that was great to work for. In 1960 HP opened a manufacturing plant in Loveland, Colorado; its first manufacturing plant in the U.S. that was outside of Palo Alto, California. HP expanded into the medical field in 1961 with the acquisition of Sanborn Company. This division would later become Agilent Technologies, a company formed from HP. HP made Fortune magazine’s top 500 U.S. companies in 1962 for the first time. In 1963 HP entered the Asian market with a joint venture with Yokogawa Electric Works. Through the rest of the 60’s HP continued to grow rapidly. HP introduced a device to monitor fetal heart rates, acquired a company that produced chemical analysis equipment, created a flexible work schedule program, where employees could come in when they wanted and leave when they wanted as long as they worked a certain number of hours per week. HP gave the world the first desktop scientific calculator in 1968 and in 1969 Dave Packard was appointed U.S. Deputy Secretary of Defense. Dave used his management skills to reconfigure cumbersome processes and made improvements in the military’s efficiency while lowering costs of carrying out processes.

In the Gold Coast City the international tourist visited around one third of the world. Which are ages between 15 to 29

Southwest’s demographic trend favors two types of travelers, the time oriented and the cost efficient travelers. The time oriented are mainly business related travelers. They are using doing a short haul type of flight. The cost efficient travelers are mainly leisure type travelers such as one’s going on vacation. Both of these travelers prove that southwest main objective is cost and time efficient traveling.

Today, millennials on the job are taking advantage of their trips away from home and are planning unique memorable experiences. The reason for this is because, younger workers still see traveling for their job as exciting and interesting. It has been tested that, the older workers get, the less likely they are willing to stay for a longer trip. Some of the reasons that support this are, older workers have a longer list of responsibilities to manage throughout the day. Younger workers do not have as many tasks and can accept more leisure time to spend on their trip. Another reason, is that older workers have more money than younger workers and can spend it on a trip that interests them more than a business trip. Millennials will take advantage

Now, although the data above provides a broad gauge as to the most successful channels, the report further investigates if these two channels continues to be the best options on the basis of two income group levels—by dividing the data set into a low-income and a high-income group. (See table below)

HP is one of the few companies in the world to successfully marry the technologies of measurement, computing and communication. The company makes new advances in portable computing, enters the home-computing market and continues to invent new printing and imaging solutions. For most of the decade, HP enjoys growth rates of 20 percent.

Hewlett Packard (HP) is an American multinational information technology corporation, which was founded in 1939 by Bill Hewlett and Dave Packard. HP is one of the leading companies across the globe, comprised of 150,000 employees and operates in more than 170 countries. HP provides hardware and software to Small and Medium Sized Enterprises (SMEs) as well as large corporations. HP’s purpose is to provide quality products and services to its customers, to gain customers, and to gain competitive advantage in the long run.

Hewlett-Packard (HP) provides software solutions to all types of customers, including consumers, small and medium-sized businesses, and large enterprises in industries such as health, education and government. HP operates in the Americas, Middle East, Africa, Europe, and Asia-Pacific. The corporation’s headquarters are located in Palo Alto, California with about 302,000 employees. This organization reported revenues of

The results from figure 4.4.2 above showed that the majority of the respondents have ages between 31 to 40 years representing 41.4 percent, followed by those between 41 and years representing 34.3 percent, those less than 30 years presenting and those between 51years and 60 years both representing 12.2percent. Therefore, the study was dominated by those be-tween 31 to 40 years implying that the

In comparison, HP operates in seven segments: Imaging and Printing, Personal Systems, Enterprise Systems, HP Services, HP Financial Services, Software and Corporate Investments and their principal activity is to provide solutions and services to individual consumers and businesses.

This time the redesigned product was a succes designs, garnering significant sales in Japan. Emboldened by this success, the plant has continued t take on additional design responsibilities. Today, it is viewed as a “lead plant” within HP’s global network, with primary responsibility not just for manufacturing, but also for

A marketing plan is a written document that summarizes what the marketer has learned about the market place and indicates how the firm plans to reach its marketing objectives. It contains tactical guidelines for the marketing programs and financial allocations over the planning period. Its one of the most important outputs

In the international tourism industry, the tourist is the consumer. An individual must be traveling outside of his or her home country for a period of time lasting less than one year (Socci, 2016). The consumer group encompasses several different segments, as tourism is not limited to leisure. Rather, there are several motivations for traveling abroad and partaking in international tourism. Motivations for traveling internationally include leisure, business, family matters, and seeking of medical treatment (2016). Recall that international tourism accounts for not only the act of traveling abroad, but also the activities of consumers within the borders of a foreign nation. Consumers who travel for different reasons consume differently. For