Marketing Statement For Tim Hortons

Tim Hortons is a tradition for most Canadians since it has been around for a long time. The consumers are very loyal to the brand.

In Jessica Lundgren’s essay, “Eating Fresh” in America: Subway Restaurant’s Nutritional Rhetoric, has stated many different strategies Subway uses in their commercials to persuade consumers that they are choosing the healthier choice when getting food at their fast food restaurants. Americans today are worried about what they can do to lose weight and maintain a good diet. Lundgren did a great job mentioning the five aspects to Subway’s nutritional claims that they follow which includes: the making of nutritional claims, a visual rhetoric that makes the restaurant’s “healthy” food options appear to be numerous and exciting, the comparison of the Subway product with the products of other, less “healthy” fast food restaurants, the clear indication

Tim Hortons chain was founded in 1964 by a Canadian hockey player Tim Hortons and Jim Charade in Hamilton, Ontario, which is known for its coffee

Krispy Kreme is a branded specialty retailer and manufacturer of premium quality doughnuts. Its principal business is to own and franchise Krispy Kreme doughnut stores in the U.S. and internationally. The main product is the Hot Original Glazed, a one-of-a-kind doughnut with an established brand. Each outlet also sells over 20 other varieties of doughnuts and coffee products. Product quality and consistency has provided the Company with a very loyal customer base.3

Tim Hortons Café and Bake shop ("Timmies"), has grown from a mere, single coffee shop to an international operating corporation over the last four decades. So what?, one might ask. Timmies has maintained the Canadian family culture founded by the chains original owner, Tim Horton, the once star hockey player. Tragically, Tim Horton was killed in an accident in 1974 but the same family values linger on. During my very recent visit to my local "Timmies" shop had me thinking in a totally different perspective than the prior three decades of me enjoying a breakfast and coffee wake-up call.

Once people start to realize what fast food it doing to their kids and better themselves, there will be a positive change for the better. Many fast food industries try to make their foods more appealing to kids by introducing popular character to sway the younger audience. Instead major companies such as MacDonald’s should try to use those characters to promote healthier living and healthier foods, whilst advertising their brand at the same time. Major companies should understand that once people realize how unhealthy their foods are they would be loosing customers. By providing healthier alternative and promoting healthier lifestyles they will be able to keep their customer and be known for promoting a healthier lifestyle a the same

I. IntroductionBecause of the omnipotence of fast food chains in America, when we feel the urge for an easy meal, Americans, in general, immediately look to the fast food nation for a quick suppression to their hunger. Because we live in a time-is-money society the most efficient means of hunger satisfaction is the almighty drive-through. Corporations spend billions of dollars advertising to enhance sales of their products. With American catching on to the lack of healthy food options in the fast food nation, fast food chains began campaigning healthier food such as their salads and fruit cups. However salads may sound healthy but a Southwest Salad with Grilled Chicken from McDonalds has 320 calories and 90 grams of fat. Where's the "healthy" in that. Now that Obesity is the second leading cause of preventable death in the U.S. we need to re-evaluate the importance of healthy eating. By increasing awareness of the

The Tim Hortons chain was founded in 1964 in Hamilton, Ontario. The chain's focus on top quality, always-fresh product, value, great service and community leadership has allowed it to grow into the largest quick service restaurant chain in Canada specializing in always fresh coffee, baked goods and home-style lunches. The first Tim Hortons stores offered only two products - coffee and donuts. The selection of donuts to enjoy was highlighted by two original Tim Hortons creations, the Apple Fritter and the Dutchie. They became the most popular donut choices in the 60's, and remain two of the most popular today.” (Horton, 2008).

One of the first franchisees was a RCMP (Royal Canadian Mounted Police) officer named Jim Treliving who

Tim Horton offers the great quality of items at the competitive cost. Tim Horton operates stores all over the Canada and U.S. and each regional office is responsible for its local franchises. Just in time model ensures that the raw materials are always available to prepare its products. It helps the company to be more efficient and lower cost throughout the process that passed on to customers that helps in the fair pricing of the products. Tim Horton puts great effort to provide services and goods in the way that respects independence, dignity, integration, equality to all the guests including people with disabilities (Tim Horton, 2015). Tim Horton is doing their best to provide best services to their customers including people with disabilities.

Tim Hortons could also benefit from including more beverages centered around the current healthy living trends. As consumers become more health conscious, the fast food industry changes to accommodate them. Tim Horton's signature donuts or bagels may not have to follow this trend, but they could enter this

For decades the Fast-food industry has supplied Americans with tasty, comforting food, quickly and at a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing health food products to fit their customer’s wants (Nielsen). The most common fast food chains, such as McDonalds and Subway, started advertising “healthier” food items on their menus to continue appealing to the general public. While fast food restaurants give the impression of offering healthy food, nutritionist studies show healthy alternatives are not as nutritious as advertised and can lead to possible calorie underestimation and overconsumption (Chandon 85). In order to

As mention before, Restaurant Brands International is a merger company that contains Burger King, a coffee shop and a restaurant called Tim Hortons. Since it was a merger that occurred in 2014, there isn’t much info for the company; however, since Burger King has been almost as old as McDonalds so much of the info will come from Burger King. Burger King is practically the same as McDonalds created in 1950s yet a few years later after its competitor was born. The main difference of how it was created was that Burger King started off like a stove and that name of the stove was named Insta-Boiler.

McDonald’s is always keeping up with food trends and is continually tuned in to their customer’s needs and wants. Because of this, McDonald’s has successfully shifted into a more “healthy” approach to their menu. Within the last few years, many people have begun to switch to a more healthy diet. According to the Huffington Post, in 2014 more men, women and children alike have started paying more attention to what they are consuming. They have focused on “super” foods and have gone on fitness crazes. “An overarching trend that will continue into 2014 is the desire to eat locally sourced food.

Subway Sandwich effectively competes with other fast-food restaurants by including and promoting healthier meals into its menu, as demonstrated by