Marks and Spencer situational analysis 2. BUSINESS MODEL; BUSINESS PLAN AND EVALUATION BUSINESS SUMMARY Type of organisation: Sole trader Business name: Asian Spicy Food Business address: LamcyPlaza . Nature of business and market area: the business will produce and sell Asian food. Personnel: The businessperson will be Vishal Kanoongo (I) who has brought up COMPANY SUMMARY This business plan refers to opening a restaurant that provides Asian food. The restaurant is intended to sell fresh Asian foods, beers, fruit drinks and wines. I decided to start with these products because they aim at mass market and every age group of Asians in the market will purchase one product or the other, by doing this I'll make money from one product or the other. BUSINESS AIM To provide quality product, extensive menu of delicious foods, ensure customer awareness and loyalty and also have good publicity. PRODUCT PRESENTATION The restaurant intends to sell fresh Asian foods, beer, fruit drinks, wines, and others. The competitive advantage of the products provided by Asian Spicy Food relies on the combination of dishes in the menu and on their originality. The restaurant's cooks will be selected based on their experience and creativity. This is because the owner of the restaurant intends to develop a business in this industry based on original products, different from those of competitors, but while maintaining traditional principles of the Asian cuisine. Asian Spicy Food will be
So what is the most important thing in a restaurant? You’d think it would be food. In a talk given by Thomas Keller, a restaurant owner, about what excellent food does to a restaurant, Mr. Keller talks a lot about the quality of food, and a customers experience. The experience that one has in a restaurant is something that should be completely about the consumer. If the consumer does not have a good experience at a restaurant, there is a good chance that he or she will not come back. The quality of the food at a restaurant can depend a lot on the quality of ingredients. It’s important to always have the
To discover talented cooks and train them in order to achieve a high standard of the restaurant.
In most departments in Harrods’s store, you have core employees, flexibility who make up on duties and most people also study and work part time due to personal commitment like they have children.
In November 2007, Coles was acquisitioned by the Coles Group and created it as a sub division and it is leaded by the current Managing Director Mr. John Durkan, who was appointed in July 2014. Hawthorn East, Victoria is the current location of Coles headquarters. The Managing Director and his leadership team are as follows.
There also must be ways for the restaurant to bring in larger amounts of customer traffic. This can be achieved through happy hours, lunch and dinner specials, children’s menus, innovative or trendy dishes, dietconscious menu selections, and beverage/appetizer specials during televised sporting events (Thompson C-97). Another way for restaurants to compete with their rivals is through changing their menu and dish selections based on customer tastes and eating preferences. The menus may contain heart healthy foods, vegetarian options, organic, low-calorie, or even low carbohydrate items (Thompson C-97). New and creative items help to keep current customers coming back and new customers to try the restaurant’s signature dishes.
Different compensation packages for Parent Country Nationals , Host Country Nationals, and Third Country Nationals
Brand identity is important. A solid reputation for high quality food and service is key.
What started as a penny bazaar over 120 years ago grew to be one of
Primark is known as one of the most famous clothing and accessories retailers in UK and what it offers to customers is high street quality clothes with up-to-the-minute fashion designs at value-for-money prices (ABF annual report, 2016). The fabric material derived from buying and merchandising teams who travel internationally to source and buy fashion items that best reflect each season’s key fashion trends. Meanwhile, Primark employs at least 68000 workers and operate 315 stores with no less than 20 factories across 11 countries around the world (Figure 1). In accordance to a report of Primark, it indicates that Primark has occupied proximately 22% estimated share of the clothing market in 2016, which is the second largest fraction regarding to the clothing market (Figure 4). Otherwise, Primark is a subsidiary of Associated British Foods plc. As a retailer, Primark is brought up against competitive rivals such as Next plc, Topshop, H&M, Zara and many others.
The company we have chosen for this assignment is “Marks and Spencer” as an “M&S”. It is one of the major British multinational retailer companies. Michael Marks opened a small stall at Kirkgate Market in Leeds in 1884, which was known by “Penny Bazar”. But soon Penny Bazar turned into M&S in the year 1894, after Michael Marks move into partnership with Tom Spencer. The company is now specialist in selling luxury food items, home products, beauty products and range of clothing. However, their iconic product was their first bra in 1926, which was a epic for them. Over a 130 years period of time it has been grown from a small stall to an international multi-channel retailer. Now they operate in more than 50 countries worldwide
. Tesco has been recognized as a top brand because it has learned how to effectively satisfy consumer needs while adopting new techniques in their stores giving them a competitive advantage over their competition. In the beginning Tesco founder Cohen started as a small stall owner and quickly rose and was operating in 100 stores by 1939. In mid-1930’s Cohen traveled to the US and encountered the self-service system implemented in the US stores and by 1947 he had implemented the same system in many of his smaller Tesco stores. The self-service system was successful and helped to gain more costumers to Tesco and its brand. Tesco continued to grow and added a variety of stores including Tesco Metro, Tesco Express, Tesco Superstore, Tesco Extra and Tesco Home plus. These different stores were individually created to reach the needs of a specific consumer demographic. Some of the stores were created to satisfy the needs of consumers that lived in urban locations while other stores were mainly focused on satisfying inner city consumer needs. Tesco has also been successful because they have been able to expand internationally while still reaching different consumer needs. Tesco realized that there was a need for grocery retailers in Eastern Europe and Asia. Tesco purchased and established ownership of 51% of 23 chain in Hungary which made Tesco the country’s second largest retailer and continued to purchase many stores totaling 949 in 13 countries, including 370 superstores by
To serve good food in a friendly and fun environment. To be a socially responsible company. To provide good returns to its shareholders. To provide its customers with food of a high standard, quick service and value for money.
Tesco entered the United States grocery market in 2007 through the opening of a new chain of convenience stores, named Fresh & Easy, on the West Coast. The company established its U.S. headquarters in El Segundo, California, and the first store opened in Hemet, California in November 2007, with 100 more planned in the first year; a store opening every two-and-a-half days. Although the planned rate of expansion was not maintained, largely because of the recession, as of August 2011 Fresh & Easy operated 182 stores across Arizona, California and Nevada.
As in real life, anomalies may be found in this Case Study. Please simply state your assumptions where necessary when answering questions. The ABE is not in a position to answer queries on
Chennai Dining is unique in the food servicing industry and want to create a unique spicy food brand for the business. The purpose of identity is to make