Mcdonald 's A Fast Food Hamburger Chain

The film introduces the concept of McDonaldization to the food companies. McDonalds first introduced this concept in the first fast food chain; the idea was to make the restaurant more efficient. In the 1930’s, McDonalds own a very successful chain of restaurants, but they McDonald brothers wanted to expand their brand; while doing this they would revolutionize the restaurant industry. They would hire employees to do only one just, such as cooking the fries, and this would be the only thing the employee would do all day at work. The purpose was to be able to get food out faster and hire workers for lower wages because of the small amount of responsibilities the worker would have. The restaurant would fire all the extra employees and simplify the menu, and then the first fast food restaurant would be born. The concept of McDonaldization spread to many other restaurants and is still in use today. The idea of McDonaldization also made its way to meat packing companies; the assembly line concept will be used. Employees do the same demeaning task all day, and their pay reflects the low level of creativity. Many other businesses have incorporated the idea of simplifying decisions and decreasing the time it takes to make a sale. Think about the mall, every store is laid out and organized in a manner where

The McDonald’s “Speedee Service System” launched in 1948 and made meals terribly cheap and fast. In Fast Food Nation, Eric Schlosser wrote, “The McDonald brothers’ Speedee Service System revolutionized the restaurant business… as word spread about the low prices and good hamburgers.” (20) For the first time, working-class families could afford to buy their children restaurant food. Customers were purchasing their “Pure Beef Hamburger” for 15 cents, and “Tempting Cheeseburger” for 20 cents.

Chapter one examines the various occupations at McDonalds's. Barbara Garson finds that most workers here tend to dislike their jobs. Due to the tremendous amount of stress created by automated systems such as timers and computer generated productivity statistics McDonald's has a high

During the start of the McDonald’s company, the McDonald’s Brothers had revolutionized the restaurant business through the idea of self-service. “Imagine — No Carhops — No Waitresses — No Dishwashers — No Bus Boys…,” they’d say (Schlosser 20). As a result of the new Speedee Service System, McDonald’s had never been in better shape. Ray Kroc, amazed by this, expanded the model all across the United States, increasing McDonald’s popularity. Apart from that, the creation of institutions like Hamburger University also solidify the service standards each restaurant should maintain. Hamburger University trained thousands of workers yearly, passing along “a common McDonald’s language” and “a common McDonald’s culture (Schlosser 31).” Through this, Ray Kroc created a single standard in which their service should be executed. This could make up for the lack of employee involvement in the new self-service model. McDonald’s was slowly becoming a beloved family name. The service prompted many families to stop by frequently, which boosted the idea of selling the brand to kids, perfecting McDonald’s marketing tool, and raising overall sales. Ray Kroc was closer to achieving his perfect business

McDonaldization is becoming the new wave of job types where workers are being deskilled, dehumanized and exploited. Machines are taking over tasks which the employees used to do such as bank machines (interact). The McDonaldized jobs now instead of making the employee do all the work they have the customer working too, for example when the customer cleans up after eating. These jobs are becoming less interactive and personal because workers are becoming dehumanized and only allowed to follow a script, there is also the fact that fast food Company’s use drive through, where limited interaction occurs and are many restrictions. These types of jobs which the author George Ritzer labeled

In 1940, McDonald’s opened as a simple walk up barbecue and progressed into a hamburger joint. By 1955, McDonald’s opened several restaurants under the new leadership of Ray Kroc. The well- known assembly line first designed for the production of the Ford Model-T, came to the ‘Golden Arches’. Over the next few decades, small chains and franchises grew into giant corporations. “Fast food franchises had become popular dining stops from coast to coast, thanks to their standardized menus, easily recognized signage, and unified advertising strategies” (Accupos para. 5).

McDonald’s began as a barbeque, and the brothers strictly offered burgers, fries, and pop. Ray Kroc heard about McDonald’s one day and went to visit the restaurant. Kroc was surprised by their efficiency and the quality of the food. Kroc liked the fact that the brothers could focus on the quality of food, due to the limited menu items. Subsequently Kroc realized their success could amount to much more and shared his vision. Kroc told the McDonald brothers that McDonald’s could be a national business serving people across the country. (At this point, Kroc did not even think about being international). Dick and Mac were thrilled with what they heard, so in 1955 Kroc founded the McDonald’s Corporation and opened the first McDonald’s in Des Plaines, Illinois. By 1960 Kroc had bought exclusive rights to McDonald’s. In 1961, Kroc developed Hamburger University where new employees were trained on how to run a successful McDonald's. Kroc wanted to develop the most efficient methods to store, cook, and sell food, so he had a laboratory built at Hamburger University where students' test different ways to make McDonald's more productive. Hamburger University is still in use today in the search for ways to better McDonald’s. McDonald’s had their first sit-down restaurant in 1962, and then in 1975, McDonald’s had opened their first drive-thru restaurant in Arizona. The first drive-thru restaurant was

McDonalds has been around since 1940, when it was created by Nick and Mac McDonald in Bernardino, California. Since then McDonalds has only grown around the world in popularity and business. There are currently more than 33 thousand restaurants around the world in 119 countries. The chain has remarkably gone form offering just a few items on its menu to a wide range of over a 145 diverse items on its menu. Needless to say McDonalds has embedded itself within the world’s society. The way McDonalds runs its business has many different components. These different items include geography of a location, Weber’s model, development, and mass consumption.

From drive-through restaurants, to Chicken Mc-nuggets to a hamburger joint, McDonald?s has come a long way. It?s the leading chain of fast food restaurants in the world that serves more than 55 million clients on the daily basis. In 1940, the corporation was established by two brothers from California, Maurice and Richard McDonald. However, directed by Ray Kroc, the current McDonald?s business times its establishment to the inaugural of a licensed restaurant on 1955, in Illinois. Later, the McDonalds expanded globally after Kroc bought the brothers? capital in the company. Today, McDonald?s runs about 32,000 restaurants globally, in about 115 countries (Eric, 2001). The restaurant provides its clients with great tasting and cheap food; dealers with a mutual obligation to deliver the highest quality products and ingredients; and franchisee and staff with opportunities for growth. Through its growth into numerous worldwide markets, the company has become a figure of globalization and a great supporter of how Americans live. It has become a common public debate topic about consumer responsibility, company ethics, and obesity, due to its fame (Eric, 2001).

McDonald brothers opened their restaurant in 1948, and along with several other fast food chains that still exist today opened right after. Burger King and Taco Bell started in the late 1950s. Mcdonald’s is one of the fastest and largest growing fast food chains in America. Despite Mcdonald’s success, their brand does not always gain positive feedbacks from around the world. Protestors from many countries like China, Russia, Holland, India and even United Kingdom have accused McDonald’s for aggressively selling unhealthy food to consumers all across the globe.

In this paper I will be analysing the effects McDonaldization has on society and the employees of the twentifirst century. I will be discussing whether McDonaldization is to be expected, accepted, rejected or is inevitable. I will also be arguing that McDonaldization does effect employee motivation, and how it fits in the numerous theories on motivation. McDonaldization as defined by George Ritzer is "the process by which

McDonald’s. Ray Kroc proposed an idea to two self-service restaurant owner brothers, Dick and Mac MacDonald, in San Bernardino, California (Hess, 1986). He later devised “The McDonald’s System, Inc.,” (The Ray Kroc Story, n.d.) a plan to open McDonald’s restaurants across the United States celebrated for their making food that was “of consistently high quality and uniform methods of preparation” (The Ray Kroc Story, n.d.) quickly available to their customers. His train of thought was to have ordinary people and merchants buy into the business by

McDonald’s needs to address the diversity of their workplace. This global empire needs to be inclusive of nationality, culture, religion, education, and socioeconomic status. Different nations may have varied behavioural norms and values. Focusing on education, employees from nation to nation have varied levels of knowledge and qualifications. Often, McDonald’s employees view the job as a stopgap arrangement until they can find a higher paying job. Due to this largely rampant non-committal approach of the more educated staff members, there is a low retention rate and retraining staff on a constant basis is expensive and appropriate long term staff members can be difficult to acquire (Harris, 2009). According to the Path-Goal Theory, tasks such as those undertaken by McDonald’s employees which are repetitive, undemanding, routine and mechanical, tend to bread unsatisfied group members who

McDonalds's is one of the most powerful, influential, and well-known global companies. In the late 1940’s, Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino, California. They invented an entirely new concept based upon speed service (fast food) and low prices. McDonald’s is now the largest and best-known foodservice and one of the best-known and powerful brands in the market.

The first McDonald's restaurant was opened by brothers Dick and Mac McDonald in 1940 on Route 66 in San Bernadino, California. The menu had about 25 offerings, and carhops brought the food out to patrons waiting in their cars.