Task 3
Executive summary
Business description
Eywa is an Australian-owned company which produces natural chemical-free skin and body care products containing only organic ingredients, selected for their miraculous skin rejuvenating properties. These ingredients are derived from over 70 different plant and flower species including a few rare plants found in the Amazon rainforest.
Eywa is about to launch its new Earthsprite skin care range. All of the Earthsprite products contain tamanu oil, a completely natural skin healing agent, which comes from the tamanu tree, indigenous to various parts of Southeast Asia.
Vision for the future * Create Brand awareness of Earthsprite * Create the awareness of alternative 100% premium
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So the company supports animal and human rights, and the economically climate.
Customer analysis
Target Market analysis
* Demographic information
Demographics point to a decidedly female market with wide aged range 25-54, they could be the professional or wives of professional. Living in city or suburban area due to the store placement will be near the major cities. The income should be in upper middle class. The target market could be healthy conscious and high quality expectation. Conclusion of demographic detail as followed.
- Gender: Female
- Occupation: At least bachelor’s degree, well educated, Professionals and wives of professionals.
- Aged: 25–54 years old
-Location: Live in major city or suburban area
- Marital status: Roughly half of this group will be married
- Income: Annual house hold incomes of approximately $150,000. (Upper-middle to high income)
- Lifestyle: They live an active life, confidence , occupying themselves with any combination of work, study, raising children ,staying fit and healthy, and socializing . Likely online shopping behavior
- Socially and cultural factors: Various racial backgrounds and socializing
- Values or attitude factors: Healthy conscious and high quality expectation with good value of money
- Existing product usage.: Chemical free
Ocean Cosmetics products contain protected and normal natural ingredients. This is a decent offering point for clients who are worried about cruel chemicals. What's more, the products don't contain lanolin to which a few people are unfavorably susceptible. The products have wonderful aromas, as well. Ocean Cosmetics skin care cream additionally has a history that is connected to a before effective cream, Farm Hand Cream. Another quality significant is Ocean Cosmetics’s solid relationship with a noteworthy supplier, Sage Shipping. Whenever joined, these components have achieved products that
Aesop is a 1987 established cosmetics selling company with an idea to make a high range of magnificent products which support the function and structure of body, skin and hairs. Each and Every Aesop Product is created after keeping in mind certain factors such as considering distinct needs of the mass as well as seasonal and climatic conditions. They are
We could put more women’s items setup in window display at the entrance of each store. If the same products are available in all channels, customer can shop at the stores with all sizes, style and color, and the estimated sales will increase in retails. In addition to the promotion of women’s items at shop such as shoes, swimwear and dress would widen the choices for the customer. They could offer crossover brand name products and sponsor the qualified and famous explorers, athletes and celebrities to attract the customer’s attention and boost up more sales.
Aesop is one of the Australia’s success stories in the competitive world of retailing. Dennis Paphitis established this first luxury beauty and skincare brand in 1987 in Melbourne, Australia. The purpose behind establishment of this luxury brand was to create superlative products for the skin, hair and body (Aesop: the stuff of Fables, 2012). Aesop specializes in making greatest anti-oxidant products using both plant-based and laboratory-made ingredients of the highest quality and proven efficacy. Aesop is a product-based company and regularly launches new products for skin, hair, and body in response to genuine needs expressed by its customers.
Thank you for reaching out to me on yesterday. Attached is an illustration of my concept. I specialize in working with skin cancer survivors, rosacea, and eczema clients formulating natural skincare without harmful ingredients of parabens, mea, dea, and many more toxic blends. I would like to schedule an appointment with you at The Falls or at International Mall either would be fine for
Our company is proud to offer excellent customer service, affordable prices, and reliable products. What makes our products unique is that they are all 100% natural, which promotes healthy skin and a long lasting glow.
Many women start their beauty routine with a swipe of lip balm across their lips. The fact is that the lip balm industry is really booming, thanks to companies like EOS. EOS or the Evolution Of Smooth is the name of the company that is manufacturing the second best selling lip balm in America. This is truly an outstanding feat for a small startup that has been around for only a few years. Today, the EOS round orbs of lip balm are everywhere. They are displayed in retail shops, beauty supply stores, and even local supermarkets. What's their secret to such great success? Read on for more information.
In this essay I will critically analyse the current media strategy for Bwin, the world’s leading name in online betting and real money gaming (Bwin 2012). I will also look into alternative media needs for the
Newsfeed: Our highly trained and experienced obgyns have seen it all. Call our office today to schedule an appointment one of our Round Rock obgyns.
Product characteristics: The entire earth sprite product contains tamanu oil which has a unique capacity to support the formation of new tissue.
Eminence Organics Herbal Spot Serum comes in a one-ounce container that is easy to take with you, so you can treat acne and blemishes anytime you want. This gel was created to effectively treat the oily skin that is prone to acne. The product contains herbal ingredients that are powerful at fighting blemishes, but gentle on your skin. Inflammation and redness will be significantly reduced, and even active acne lesions may be quickly treated with this serum. Additionally, the skin is conditioned to prevent future lesions from forming.
The store intends to conduct sales and marketing for the products and popularize the store both physically and online. The store is aiming trade websites such as
NAE-8: Derived from Nerium Oleander and Aloe Vera extracts. An extremely effective antioxidant that seeks out and destroys free radicals, and enhances natural renewal of cells which promotes younger looking skin. It works very well on both the external signs of ageing and the underlying causes of ageing.
EOS or Evolution Of Smooth is a very stylish and innovative company that has quickly revolutionized the lip balm industry with their unique line of natural lip balm flavors. The company also produces hand lotions, body lotions, and shaving