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Media Plan

Better Essays

Task 3
Executive summary
Business description
Eywa is an Australian-owned company which produces natural chemical-free skin and body care products containing only organic ingredients, selected for their miraculous skin rejuvenating properties. These ingredients are derived from over 70 different plant and flower species including a few rare plants found in the Amazon rainforest.
Eywa is about to launch its new Earthsprite skin care range. All of the Earthsprite products contain tamanu oil, a completely natural skin healing agent, which comes from the tamanu tree, indigenous to various parts of Southeast Asia.

Vision for the future * Create Brand awareness of Earthsprite * Create the awareness of alternative 100% premium …show more content…

So the company supports animal and human rights, and the economically climate.

Customer analysis
Target Market analysis

* Demographic information
Demographics point to a decidedly female market with wide aged range 25-54, they could be the professional or wives of professional. Living in city or suburban area due to the store placement will be near the major cities. The income should be in upper middle class. The target market could be healthy conscious and high quality expectation. Conclusion of demographic detail as followed.

- Gender: Female
- Occupation: At least bachelor’s degree, well educated, Professionals and wives of professionals.
- Aged: 25–54 years old
-Location: Live in major city or suburban area
- Marital status: Roughly half of this group will be married
- Income: Annual house hold incomes of approximately $150,000. (Upper-middle to high income)
- Lifestyle: They live an active life, confidence , occupying themselves with any combination of work, study, raising children ,staying fit and healthy, and socializing . Likely online shopping behavior
- Socially and cultural factors: Various racial backgrounds and socializing
- Values or attitude factors: Healthy conscious and high quality expectation with good value of money
- Existing product usage.: Chemical free

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