Mis-535 Course Project Proposal

As we are in the hospitality and leisure industry guest/customer satisfaction is key. We have set organisational targets where our aim to achieve 100%.

The web development agreement submission process should be efficient and take into account all parties involved in the process of completing an order. If the order cannot be received in a swift manner and across the proper

Although the business has a website with a widget that allows visitors to be added to the company’s mailing list, there is no in-house practice of obtaining customer information, request of online customer satisfaction participation or web follow-up. Finally, most marketing and business promotion is done mostly via word of mouth and in local newspapers.

By aligning our pay objectives with the compensation system, we will ultimately be able to save the organization an estimated $420,000 alone by preventing turnover in our critical talent pools. Keeping these people in the organization also allows us to maintain long-term relationships with our customers. Utilization of the system aids in recruitment of top talent in Research and Development, which is absolutely vital to our business strategy of supplying innovative technology to customers. As a result of the HITECH/ARRA legislation, business in the technological healthcare industry will be flourishing. Therefore, obtaining high quality talent will be more difficult due to an increase in competition. FastCat’s competitors are already eroding our market, because large hospitals are taking over our current clientele. As a

The significance of the proposal is to reassess the food service provide within a hospital. Hospitals are changing food service by moving away from the traditional tray line to room service, thus allowing in-patient to chose nutritious meals. The health care industry is more competitive and recognizes patients as customers, which can influence patients’ satisfaction scores during a hospital stay (Kim, Kim & Lee 2010). The objectives for the value-mapping streaming are to strategically remove waste, cut cost, reduce labor, and increase in patient satisfaction scores, while providing nutritious meals.

Science Application International Corporation (SAIC) is the organization I work for. It is a service based company that provides its expertise to the Department of Defense and the Federal Government as well as other smaller organizations. I’ve been approved to work remotely and have been actively doing it for over five years. My proposal for SAIC is to expand the ability to work remotely to a larger group of employees.

In order to meet the challenges facing our department of providing quality patrol services we must strive to find ways to be creative in improving service delivery. To that end, I propose we utilize available technology to leverage the skills of our patrol officers by enhancing their ability in the field. As an agency, we have done well in the area of remaining ahead of most trends but with the ever-changing face of technology, it is difficult for law enforcement to keep up with those changes. This proposal will introduce a cost-effective way for patrol officers to utilize mobile crime mapping data via their department issued Apple iPhones that will potentially enhance their efficiency and effectiveness. The specific company / software

From the marketing perspective, customer loyalty is built when customers tend to rely on a service provider to fulfil their needs and recognise the significance of the relationship (Lacey, Suh, & Morgan, 2007), which can create a “stickiness” to make them remain in the current relationship with the service provider (Wu, Zhou, & Wu, 2012). In other words, meeting customer needs is essential to generate customer loyalty (Oliver, 1999; Olsen, 2007). In this regard, as summarised in Table 1, the current actions under Strategy 1 attempts to increase event organisers’ loyalty through helping them address the funding and relationship maintenance

Customer relational management is an essential aspect to maintaining a company’s competitiveness and longevity since loyal customers are, “reluctant to patronize [competitive] firms” (textbook citation). SHOP.CA struggles within this aspect due to the lack of communication between customer service and the customer, and lack of stock available and uncompetitive prices.

The main issue for Crown in the future is to maintain a consistent rate of turn over in slot machines and tables. This should be achieved not only through advertising moreover by offering patrons the latest technologies and gaming programs. Once the parton numbers are increased loyalty schemes targeting the lower end of the gaming market should be under taken to maintain the flow of customers. Crown should better take advantage of it regional monopoly and reputation for offering ‘ world of entertainment’ by hiring top rating international performers. This would not only boost revenue to the Crown entertainment complex but to the casino as well.

Canyon Ranch is operating in a highly competitive hospitality market, one in which their competitors are fighting tooth and nail to gain market share in a saturated market. Implementing a successful CRM strategy is imperative in the resort / spa industry given that the competition is diligently working to improve their processes and mold their consumers into brand loyal, frequent visitors.

The casino marketing is directed to individuals who want to have fun and those who are willing to risk their mortgages (Klebanow, 2009)

Hospitality Management is a difficult and competitive market, and any lack in customer service can result in defecting customers or the termination of a relationship between a customer and a service provider. In this paper we will look at Hilton a company that has continually ranked amongst the top ranking hotels and continues to improve. Hilton’s customer service ranks as one of the top hospitality providers in the United States. We will look at the history of how Hilton came to be the name brand it is today and some of their process the used to narrow the customer service gaps such as Hilton Honors, the Hiltons Reservation Customer Care, and RESMAX. We will look at how they look at how Hilton manages the customer expectations through the use of employee training and their decreased the customer service gap through employee retention. We will also look as how Hilton co-partnered with Citibank in order to offer its Hilton Honors member additional benefits in order to keep in line with the customer service that the customers have come to expect.

There is empirical evidence in the research that suggest the purchase intentions and motivations of a casino customer are through customer involvement. Brewer and Petrillose (2012) states, “By just simply offering the best products, services, or prices alone may not be enough ensure loyalty within a customers.” Customer involvement predicts whether consumers will purchase a good and what good they will decide to purchase (Park, Lee, & Han, 2007, p. 126). With the growing casino market in Baton Rouge, Louisiana, it is important to discuss what motivational items enhances the gaming experience of customers to keep them satisfied with gaming services. Richard and Adrian (1997) suggested that casino

In order for a casino to be successful they must establish their target audience. Based on the proximity of neighboring casinos and the owner’s intentions for their ideal gaming facility, the criteria can be ascertained and implemented for a certain theme. Many casinos have found that themed areas and designs are very successful and draw in target markets. Patrons cognitively decide, generally based on pure aesthetics where they are