Montreaux Chocolate Report

Chocolate was previously considered a “delectable symbol of luxury, wealth, and power” (Klein) in the 1500s. Using modern technology, it is now easily produced. While

Chocolate. It is an American necessity. The prominence of chocolate in the American lifestyle is anything but new; it is a “go-to” gift for Valentines Day, Easter, birthdays, anniversaries, etc. and was recently named the top snack in a global survey (Wong). The evolution of the cacao plant into chocolate exhibits ongoing cultural and economic effects that cacao has and have had on Latin America and its import countries, from the use of cacao in ceremonies and rituals and for medicinal purposes, to colonial cacao plantations, and finally to present-day mass production of chocolate and chocolate products. Long-term high demand for chocolate has kept the market for cocoa beans open; today, there exists various fair trade agreements between

As said by key (2015), “The Hershey Company (HSY) is the largest producer of quality chocolate in North America. It is a global leader in chocolate, sugar confectionery, and chocolate-related grocery products, operating under 80 brands in 70 countries worldwide.” The US confectionery market consists of gums, chocolates and sugar confectionery and the largest segment prior to this market in 2013 was the chocolate segment. The main players in this market are Hersheys, Mars and Nestle with Hershey’s leading the market (31.2%) followed by Mars (29.2%) and Nestle (5.2%) in 2014.

Day Chocolate ltd.’s main strategic aim is to bring premium quality fairly traded chocolate to the mainstream British market to raise awareness of Fairtrade. Cacao growers in Ghana own one third of Day Chocolate ltd and are represented in the Board of Directors. With cooperation of Kuapa Kokoo, the cocoa growers can actively take part in the leadership and

Chocolate was discovered in the 18th century and every child’s dream came true all over the world. In olden days, the ancient human almost led a nomadic life wandering from place to place in search of food. Food is the basic source of energy for living organisms including human beings. Hence all living being need food. But in modern period, man had started discovering new methods of producing food through Agriculture.

We plan to market our product offering to the United kingdom which happens to be a big chocolate consumer. United Kingdom being a great strategic center for expansion into the European Union market would provide a launchpad for the chocolate to get recognition and publicity.

The Problem: Chocoberry (CB) a major importer and processor of cacao beans have retained the services of standard cocoa industries. Raw material and ingredient supplier CB, meanwhile, has been watching this gradual transformation from fun to health food; pondering the issue of how to take advantage of this

This report entails in-depth recommendations for a healthier and more ethical chocolate product that Mondelez is to introduce into the Canadian market based on the opportunities and strengths brought up in the SWOT analyses.

Chocolate is one of the most popular products consumed in the United States and all around the world. Hershey Chocolate Company originated in 1894, by Milton Hershey (Hershey Company, 2015). He was the first American who began producing milk chocolate bars, and eventually created multiple flavors that changed the chocolate industry forever. With such mass production and success, Hershey was able to make milk chocolate, a once luxury item for the wealthy, into an affordable treat for all (Hershey Company, 2015). Hershey’s way of making chocolate is one of a kind. Hershey starts the chocolate making process by importing cocoa beans from cacao trees found in tropical regions near the equator. Cacao is ultimately the key ingredient to

Competition in the chocolate industry is also increased due to the fact that product differentiation is low. The intrinsic quality and external value of a bar of chocolate is similar therefore competition for sales is increased. Switching costs in terms of price and availability for customers is low as many players have similar varieties of chocolate on offer. Customers may not

Chocoberry is a chocolate brand that offers a superior quality chocolate by using premium cocoa and a secret formula in a variety of unique and interesting flavors. According to a survey given to consumers electronically, chocolate is most heavily consumed by females between the ages of 20-25 years old. Chocoberry consumers enjoy the smooth, rich taste as well as the convenient shape and packaging of the Chocoberry chocolate. Chocoberry has an opportunity market new products in US market which shows potential to increase market share, profitability, brand awareness, customer acquisition and retention. Recovery in consumer spending during 2010 resulted in a quick rebound of chocolate sales. Currently the market share is divided into three

Before spending an additional $3,000 on an advertising campaign in the March/April edition of Chile Pepper Magazine, Marilyn Lysohir needs to consider how to reach her goal of becoming a profitable company. She needs to analyze consumer perceptions, pricing strategies, identify and gain access to effective distribution channels and the effective use of the company web site. Since the inception of a revolutionary spicy chocolate recipe, Marilyn Lysohir and Ross Coates have been striving to grow a profitable business in the chocolate industry but, each year Marilyn has loaned the company money to keep it running. Cowgirl chocolates caters to both Chocolate lovers and spicy food

Report Regarding the Potiential of Lily O’Brien’s Chocolates to Expand its Operations into EU Markets

Chocolate market is on the rise for healthier chocolate expecting to expand 3% (Holdings, 2015)

Secondary research Market modeling Creating an initial data model Revising the initial data model Creating a final estimate Creating demographic value splits Primary research Data finalization Ongoing research LIST OF FIGURES Figure 1: Chocolate, Malaysia, value by segment (MYRm), 2004-14 Figure 2: Chocolate, Malaysia, volume by segment (kg, million), 2004-14 Figure 3: Chocolate, Malaysia, company share by value (%), 2008-09 Figure 4: Chocolate, Malaysia, distribution channels by value (%), 2008-09 Figure 5: Annual data review process LIST OF TABLES Table 1: Chocolate category definitions Table 2: Chocolate distribution channels Table 3: Chocolate, Malaysia, value by segment (MYRm), 2004-09 Table 4: Chocolate, Malaysia, value forecast by segment (MYRm), 2009-14 Table 5: Chocolate, Malaysia, value by segment ($m), 2004-09 Table 6: Chocolate, Malaysia, value forecast by segment ($m), 2009-14 Table 7: Chocolate, Malaysia, volume by segment (kg, million), 2004-09 Table 8: Chocolate, Malaysia, volume forecast by segment (kg, million), 2009-14 Table 9: Chocolate, Malaysia, brand share by value (%), 2008-09 Table 10: Chocolate, Malaysia, value by brand (MYRm), 2008-09 Table 11: Chocolate, Malaysia, company share by value (%), 2008-09 Table 12: Chocolate, Malaysia, value by company (MYRm), 2008-09 Table 13: Chocolate, Malaysia, distribution channels by value (%), 2008-09 Table 14: