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Nordstrom’s Success

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Nordstrom’s Success
Beata Anna Kolankiewicz
Principles of Marketing-MKT 100
Dr. Ella Carter
November 27, 2011
Strayer University

Nordstrom’s Success
1. Identify the type of retailer that Nordstrom 's is classified as. Describe the characteristics it shares with other retailers of this type.
Nordstrom is a prominent retailer that can be found in most major metropolitan cities. It was founded in 1901 by two partners, John W. Nordstrom and Carl F. Wallin who began selling shoes in the Seattle, Washington area. Today, Nordstrom operates over 180 retail locations across the country. (Gross & Salamie, n.d.) Although Nordstrom targets a more upscale clientele, it is still considered a large independent department store that …show more content…

This store is an off-price retailer that buys the overstock or imperfect items from other department stores. The prices are usually lower in contrast to Nordstrom that sells exclusive clothes from various designers. The level of service is much lower than in Nordstrom. Salespeople are not as enthusiastic and motivated to provide that one-on-one attention to their customers. As a result, they do not tend to build long-term relationships with customers. Usually a customer cannot find an item due to the store 's disorganization and it is difficult to ask for help finding specific products. Furthermore, Ross ' strict return policies and guidelines make it difficult for customers to return items.

3. Analyze the six components of Nordstrom 's retailing mix to determine which have been the most important to the company 's success. Provide a detailed rationale.
The six components of a retailing mix consist of the six P’s to sell goods and services to the ultimate consumer: product, place (distribution), promotion price, presentation and personnel.
Nordstrom’s retailing mix begins with product. It carries a huge assortment of products and has access to obtain items for customers if it is not found within the store. The second component of retailing mix is place, which in the case of Nordstrom there are various physical locations in most states with hours targeted for customers’ needs. There is also an online store

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