Supply Chain Management and Strategy
Assignment 1
Ross James
BA Management
Matriculation Number- 200109229
Module Code- MHN220298
Word Count- 2663
Table of Contents
1.0 Introduction
Norwaycycle are a Norwegian bicycle manufacturer supplying bicycles to professional cyclists and those with a passion for cycling. While they sell their bicycles onto distributors they also have 8 shops of their own in major cities throughout Norway. They customize bicycles, run bicycle clubs from their shops, offer servicing, provide information on cycle routes and offer general advice regarding bicycles. This service gives Norwaycycles a customer base and promotes word of mouth.
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This could be in the form of feedback from the customer which flows upstream from consumer. An example of this in the case of Norwaycycle could be if consumers did not like the pedals fitted to Norwaycycles bikes, the consumer could notify the retailer who would then pass the information on to Norwaycycle who could then tell their supplier who could then decide if it would be beneficial to change the design of the pedal to make it better in the eyes of their customer.
There are decisions that management of Norwaycycle must make when designing the supply chain network. According to Chopra and Meindl(2012) network design decisions have a large influence on performance because they determine the setup of the supply chain and set constraints which affects other factors within the supply chain such as supply chain cost or responsiveness. This can be deciding what role each facility will play, facility location, capacity allocation and deciding what market each facility should serve. Other factors Norwaycycle need to consider when configuring their supply chain network is disintermediation (getting rid of middle men), co-opetition (working with competition), vertical integration (buying over supplier/retailer and taking over operations) and outsourcing (allowing a company with more specialised knowledge to take over a certain part of the operation). All of this has to be considered by Norwaycycle in order to meet the demands on quality, speed, dependability,
Chopra, S., & Meindl, P. (2012). Supply chain management: Strategy, planning, and operation. Upper Saddle River, NJ: Prentice-Hall.
Supply-chain management consists of developing a strategy to organize, control, and motivate the resources involved in the flow of services and materials within the supply chain. A supply chain strategy, an essential aspect of supply chain management, seeks to design a firm’s supply chain to meet the competitive priorities of the firm’s operations strategy.
List and explain all aspects of supply chain management. pg 416; week5 lecture, pg 4;
Supply chain management is a practice that involves the planning, supervision, and implementation of strategies and controls to direct the movement of goods and services provided to customers. The intent of this essay is to incorporate a synopsis of existing literature and to provide the reader with a general understanding of how supply chain management correlates with the organizational design and structure of modern firms. The essay comprehensively reviews the components of supply chain management and their integration with functional areas within an organization. The information presented in this essay
Chase, R. B., & Jacobs, F. R. (2011). Operations and Supply Chain Management, 13e. Boston: McGraw-Hill Irwin.
A Customized Textbook, Supply Chain Management SCHM2301, ISBN9781308037400 Copies are on reserve in the library
Chase, R., & Jacobs, F. R. (2011). Operations and Supply Chain Management (13th ed.). Boston, MA: McGraw-Hill Irwin.
Bozarth, C., & Handfield, R. (n.d.). Introduction to operations and supply chain management (3rd ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
W.C. Benton, J. (2010). Purchasing and Supply Chain Management (2nd ed.). New York: McGraw-Hill Irwin.
Russell, R. S., & Taylor III, B. W. (2014). Operations and Supply Chain Management, 8th edition. Hoboken, New Jersey: John Wiley & Sons, Inc.
The main objective of this study is to examine the important and advantages for Tesco in using e-business strategy to compete with competitors. It also includes on how Tesco could satisfied their customer needs or demands adequately with their e-business strategy and how Tesco could improve their current model and make it even better.
COMBE, C. ( 2006). Introduction to e-business : management and strategy. Amsterdam ; Boston: Butterworth-Heinemann.
(Bowersox, D.J., Closs, D.J., and Cooper, M.B. (2010). Supply Chain Logistics Management. (3rd Edition) New York, NY: McGraw-Hill/Irwin.
Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.
Supply chain management is the process that takes place as materials, information and finances move from supplier to manufacturer to wholesaler to retailer to consumer. These flows must be coordinated and integrated within and among companies. The ultimate goal of an effective supply chain management system is to reduce inventory. A strategy is usually formed to in a way to achieve the goal in the most effective way possible It is important to consider the market in which you are supplying when choosing a supply chain strategy, in this case it is the European market. (Rouse, 2008)