Old Spice Ad Analysis

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.

The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them

Because the advertisement was aired five months after the September 11 incident, there were intense emotions among the American citizens. Budweiser was aware of this and created a commercial with strong emotional appeals. With pathos loaded, the advertisement seems to appeal to the viewer’s emotional senses. In the beginning, a character in the form of a man is fascinated by the horses. The image of the horses is reflected in the glasses of the windows. Business takes place in this area, but he takes a break from all the activities to watch the passing horses because of the awe factor that the Clydesdales stimulates. Thus, as an audience, I will resonate with the man by showing the same reaction. The behaviors of the man are expected to the audience how they should react as well. They are expected to stop every activity they were performing and understand the powerful message conveyed by the majestic creatures.

The settings of the advertisement, which are a business building, a restaurant, and a street, clearly represent the three different classes of the upper- class, the middle-class and the lower-class. Additionally, women's different types of clothing also represent the different classes. The girl in the business office has worn a well-groomed suit, which suggests that she belongs to the upper-class. Women in the street have worn jeans, which suggests that they belong to the lower-class. The advertainment also sells some messages to the dominant elite with the product. The first message being communicated is that women are products that are meant to be consumed and when a product is bought, women come with the product. The main character in the advertisement has worn a jean and has opened its buttons, which suggests that he is a lower-class person. After he chews the Clorets gum, which is a high-end product, he is considered an upper- class person who attracts all the girls wherever he goes. Women are attracted to him just because of the fresh air created by the gum and before consumption, he could not attract women. Therefore, it is the gum that attracts women, not the guy. The second message of the dominant elite that is communicated to the audience is that women should sell their body to the men. All women in the commercial try different sexy poses in front of the man in the advertisement to attract him. The woman in the

In today's age, advertisements are found in almost every situation. These advertisements are found in a multitude of different places, including places such as billboards, newspapers, and on the television. Advertisements are most successful if they incorporate ethos, pathos, and logos into the message they are trying to present. Ethos is the credibility of an advertisement, pathos is the emotional appeal of an advertisement, and logos is the logic found in the advertisement. This paper will show the similarities and differences in pathos, logos, and ethos found in two separate Budweiser advertisements.

What is created is the notion that sex is an important instrument in selling. Moreover, the ad designer from my point of view is biased and not trustworthy and seems to have a snobbish attitude. The connotation is that individuals will care about and associate with the good looking while the less attractive individuals are isolated or shunned as it is with the female in the left. This implies that the plain girl on the left without the whiskey bottle will lose many opportunities as the ones that are at the disposal of the more sexually enticing female in the advert and who appeals to the audience (Prieler, pg.873-874).

Advertising was developed first to inform the public of new products launched in the market, then to persuade consumers to buy one brand over another. The giant web Google through the commercial spot titled "Dear Sophie" was able to inform and boast the benefits related to the use of Google Chrome browser in ninety seconds. Convinced that rhetoric can benefit the advertising practice, an analysis of the commercial "dear Sophie" will help understand how the director has used rhetoric and pathos to convince and to evoke emotion from the audience.

The Old Spice commercial persuade the viewers to purchasing the body wash. The adverstiments were targeting couples; however, their main focus was to persuade females more than males. The Old Spice commercial targets female because they would go shopping and buy fragrance and soap products. In the adverstiments, Old Spice man said “I ‘am the man your man could smell like” were speaking directly to the female audience. The Old Spice commercial wanted to encourage females to go out shopping and buy Old Spice body wash in order to have their

Old Spice Commercial Some ads chose to display a story or send a heartwarming message. Other advertisements chose to put a more comedic spin on their advertisements. Old Spice, however, struck gold with their advertising campaign centered around Terry Crews. Old Spice plucked the actor and retired football player and ran several ad campaigns showing him, usually oiled up and in short shorts, flexing his muscles and screaming.

The commercial demonstrates two active, confident women in their daily routine, between the ages of 28 and 33. These women are both attractive and outgoing, they have this sophisticated look to them, yet they are not glamorous, it can be that they represent the average working women and that is what this commercial is leaning towards targeting. Both women have thick, bouncy natural looking hair, yet one woman is blonde while the other is a brunette. Having this contrast of hair gets a greater audience to relate to the women. For instance, if they were to just have a blonde woman using the shampoo, it would not leave an impression on brunettes because they can’t relate fully.

For companies with enough money, the Superbowl is a way for them to display their commercials on a larger platform. On February 2010 during Super Bowl XL, Old Spice launched the commercial “The Man Your Man Could Smell Like” with actor, Isaiah Mustafa, playing as the ideal man. In this commercial, Old Spice’s advertising company, Wiedent+Kennedy, establishes acceptable masculinity as a strong and hyper-sexualized male who is able to provide for a women. This brand that sells men’s hygiene products, rebranding their products to appeal to a younger male and female cliental. Implying that if a male does not fit into these gender role, then they are not a real man.

(460). This is an advertisement for male using this cologne; the guy can attract tons of women. This ad lowers the value of women and set them as objects. The quote said that modern ads are usually “constructed in direct opposition to femininity”. The guy in the ad seemed to have taken control over these women, which also increases his masculinity.

Perfumes have been loved by all generation of women by their each distinct scent. Their unique odors are the expressions of feelings, moods, and attitudes for who applied it. The Dior is one of the famous perfume manufacturers, and is considered to be noble and elegance. So does J’adore. The mainstay of the 30 seconds commercial is the well dressed woman, Charlize Theron, walking towards the camera. Her body shape, her dress, and her legs are flowing out of the commercial. On the surface, the commercial is selling the perfume; however, it is promoting the independence and dominance for women.

She is walking down the street with lips coated in a sparkly pink lip gloss. The wind blows crazily as she takes a turn around a corner. Her beautifully curled hair blows straight into her lip gloss getting stuck like a finger slammed in a door. However, this is nothing like what is portrayed in Herbal Essences’s ad for their Smoooth and Shine Collection shampoo (see Fig.1). Nicole Scherzinger is the focus of the ad with her face slightly offset. She is placed on a white background with two different type of shampoos at the bottom right with print written in the bottom right corner. Not only this but the name brand, “Herbal Essence Nicole Scherzinger” is written in white writing across the upper right-hand corner. This ad portrays to