Operation Management Of Macdonald 's Australia

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

Operations Management in an organisation is repsonsible for managing and in making decisions concerning the activities that convert inputs into outputs , that is goods and services. This covers both short term actvities as well as longer term activities to meet strategic goals. Inputs can be the raw materaials need to manufacture goods such as furniture or the computers needed to create a service like online shopping site. Operation management’s role is to make decisions to improve how operation activities function, for example, to improve the final quality of the output or to change production methods to be more efficient in terms of cost and in time.

The role of operations management is the production of goods and services and to ensure efficiency and effectiveness in the operation process, that means use as little resource as needed and meet the customer requirements. Moreover, it is converts inputs (in the forms of materials, labour and energy) into outputs (in the form of goods and services) and aims to increase the content of value-added activities in any given process in an organization. (Meredith and Scott 2007)

Real estate: the brand owns all of its properties as the franchisees pay rent to the corporation.

Among the different industries none have seen the effects of McDonaldization as much as the service industry, which incidentally instigated the process McDonaldization. There have been radical changes in the service industry as a result of McDonaldization. This is due to the fact that in order for many organisations in the service to remain competitive they must employ some form of rationalisation into their structure in order to achieve maximum profit minimum waste. This is evident when we look at catering, the fast-food restaurant, the

McDonald’s Corporation: A strategic approach to global growth McDonald’s Corporation (McDonald’s) is the world’s leading global foodservice retailer with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day (McDonald’s 2012a). In 2011 the company generated USD 27 billion in revenue from its global operations and USD 8.5 billion of operating profit. Headquartered in the United States, McDonald’s Bar-B-Q restaurant was opened in California in 1940 by brothers Richard (Dick) and Maurice (Mac) McDonald as a

Operations Management refers to the management of the design, execution and control of operations which then turns resources into tangible goods and / or services. Global sourcing is a major part of operations management. Businesses should try to find the cost efficient location to manufacture their goods. If manufacturing, delivery and wages of employees are cheaper in a certain country, operation facilities should be located at the country to save money. Operations management is also in charge of researching and developing new ideas to sell.

McDonald’s is one of the most successful examples of a brand that has transcended national boundaries. It is currently ranked the 6th most important brand in the world (Pomposo. 2014). It has produced the term ‘McDonaldization’ meaning ‘the

People can say that operations management has existed since man start to produced goods and services to meet their needs and necessities. Although, the origin of operations may be come from ancient civilizations, their major evolution in history is practically refers to the last 250 years. Therefore, the story is presented in accordance with the most important contributions or primitive impulses and not strictly chronological terms. There are several important areas that have contributed to the evolution and development of operation management.

McDonald’s are one of the leading performers in the fast food industry they are highly regarded in the top Range of brands in the fast food industry.

Operations management is generally described as the planning, arrangement, and control of activities that change raw materials or an organization's input into finished products and services. The overall activities covered by operations management include the creation, development, manufacture, and distribution of products. The concept also relates to various activities such as inventory control, controlling purchases, quality control, logistics, storage, and evaluation ("Operations Management in McDonalds", n.d.). Since operations management covers the entire operations in an organization, it mainly focuses on the efficiency and effectiveness of the firm's processes.

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

McDonalds have dominated the fast food world for years since their humble beginnings. Over the years they have proved the test of time and been the number one fast food restaurant in sales. Through dynamic market expansion, new products, and special promotional strategies they have been able to take over the world of fast food. McDonald’s is a completely global company that has been effective in catering to each need of a country they enter. In 1993 they opened a McCafe which is a coffee house inspired McDonalds in Australia and has grown to more than 300 units in 17 countries. They have brought the idea to America in hopes that I will change any negative image that consumers already have against them.

Operations management is a zone of management concerned with supervising, outlining, and controlling the procedure of creation and overhauling business operations in the generation of merchandise or administrations. It includes the obligation of guaranteeing that business operations are proficient as far as utilizing as couple of assets as required, and compelling regarding meeting client necessities. It is concerned with dealing with the procedure that changes over inputs (in the types of crude materials, work, and vitality) into yields (as products and/or services). The relationship of operations management to senior management in business connections can be contrasted with the relationship of line officers to largest amount senior officers in military science. The most elevated amount officers shape the system and update it after some time, while the line officers settle on strategic choices in backing of completing