Overview of Management at Kudler Fine Foods, Virtual Organization

convey the information to the sales and marketing division to provide an opportunity to plan future marketing strategy. The ability for Kudler Fine Food to expand its business is part of the successful implementation plan with the potential of adding software and hardware as the need arises.

Although Kudler Fine Foods has chosen two very specific markets to target, a more thorough understanding of those target markets is needed to deliver what they want. One of KFF’s target markets is gourmands. KFF’s research focus in this area has been primarily on the supply side: Kathy monitors what products the competition is offering, what products are advertised in gourmet magazines, and what products are shown at gourmet conventions and websites. To discover what gourmands want, KFF also needs to research the demand side. Mining on-line blogs and gourmet food forums are two ways KFF can increase its understanding of what gourmands want. Customer surveys, such as the ones KFF currently uses in-store, can also be revised and used both in-store and on-line. Specific areas to be researched include:

Next the evaluation of current and future opportunities available to Kudler Fine Foods would want to be evaluated. These opportunities could include technology upgrades, market positioning, diversification, or any other related areas. During this evaluation it might be useful to gather information from industry experts or consultants (MacVicar, 1996).

Kudler needs additional market research in the control, monitoring, feedback to evaluate the plan. The marketing strategy will prove success if the company finds new ways for consumers to think of Kudler first when it comes to gourmet and fine foods. Kudler’s products have to stand apart from its competitors to appeal to people. The right price, placement and promotions for the gourmet grocery store will give the stores an advantage over its competition.

Kudler Fine Foods currently has three locations-La Jolla, Del Mar, and Encinitas-throughout San Diego, with a fourth location possibly in the company’s near future. The company maintains several systems including strategic plan, legal, finance and accounting, sales and marketing, human resources, and operations. This paper is an analysis of the marketing system for Kudler Fine Foods, and touches briefly on the company’s background and strategic plan.

Kudler Fine Foods has several issues that can be analyzed and broken down regarding how the problem started. From finding the root of the problem, the gourmet market now has several issues to debate. The issues, with clearly stated situations above, can be directed into positive goals with a problem-solving approach for each. These goals are all attainable to move the company forward in a positive tier for financial success.

Kudler Fine Foods is the brain child of Kathy Kudler. She envisioned a one stop gourmet food store and has grown to three locations to date. She continues to maintain direct control over large bulk purchase order items, stringent customer service policies, and hiring. This paper discusses how the organization competes in the marketplace and the strengths and weaknesses of the company according to the marketing surveys their customers completed. The following also discusses which market structure best applies to the organization and how that structure positively and negatively affects the firm, how the effectiveness of the competitive strategies in the market structure affect the

Kudler Fine Foods is an upscale store in the food retail industry,that was founded in 1998 by Kathy Kudler. They have now established three stores in three major locations in the San Diego Metropolitan area those three locations are La, Jolla, Del Mar and Encinitas. ( Apollo Group, 2009)

The analysis will apply important microeconomic concepts toward the competitive strategies of the Kudler Fine Food Virtual Organization, which affect its long-term profitability. The analysis will evaluate the differences between market structures and review the organization’s strategic plan, marketing overview, market surveys, and other material to evaluate the organization’s competitiveness in the marketplace, including its customers’ views. The analysis will identify the market structure that best applies to the organization, and assess how the

One of the best specialty food store located in the metropolitan area of San Diego is the Kudler Fine Foods. It has the best wines and food available at reasonable prices. The wide range of products includes packaged foods, fresh produce, meat, bakery items, condiments and

Kudler offers quality and exclusivity in terms of its brands, types of food, and selection and it must communicate this to consumers to stand out in an already-overcrowded marketplace. As great as the 'boom' in the food business has been, spanning from everything from the Food Network to a new explosion in cooking and beyond, it also means that Kudler's branding will not necessarily be regarded as special or unique unless it knows what consumers want and can offer something truly

“Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers” (, ). This paper will justify the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics. It will also identify the areas where additional market research is needed and analyze the importance of competitive intelligence and analysis in regards to

Porter five forces is model that is used to analyze competitive strengths of company. It is used to analyze strengths of company. It also provides identification of industry competition. This model analyzes five forces for analyzing competitive intensity of company. This model allows organization to take steps by considering its strengths. It allows organization to reduce its weaknesses. It provides control of competitors in the same in the same industry. This model is used to analyze that whether products of organization have opportunity to increase profit or organization or not. Janet should use this model for developing appropriate strategies in order to increase its market growth.

The purpose of this memorandum is to inform the CEO of Kudler Fine Foods, Kathy Kudler on the restructuring of the sales and marketing team in alignment with the new initiatives the company is striving for. The restructure will consist of five new positions to support the restructure of the sales and marketing departments. I will explain the job descriptions and qualifications of the five new positions. Secondly, I will explain the training program to enhance the skills and qualification of the new and current employees. Thirdly, I will explain methods for evaluating

Porter’s Five Forces Analysis is based on the concept that the key objective for any organization should be to gain advantage over its competitors, it is not the industry that an organization is in that counts, but where it wants to compete in terms of the nature of the competition. This competition is provided by the nature of the rivalry between existing firms, the threat of potential entrants and substitutes and the bargaining power of both the suppliers and buyers (Lowson, 2002). The five-forces model is extremely helpful in systematically diagnosing the principal competitive pressures in a market and assessing how strong and important each one is. This straightforward approach is the most widely used technique of competition analysis.