Panda Restaurant Group : The Largest American Chinese Segment Restaurant Chain

For $7, you are buying a high quality product. An entire plate full of delicious, hot, and affordable food makes everybody a winner. Panda Express offers tasty food for the money-conserving American. The quality of their product is highly favored by returning customers and enjoyed by all. The amount you pay for the greater amount you receive is respected because you truly

Founded in 1994 by Mr Zhang Yong, the company now has opened 119 restaurants all over China, expanding from the largest cities like Beijing, Shanghai into many secondary tier cities. With its huge success gained in China, it started to enter the international market since end of year 2012, and currently it owns 5

Panda Express is the largest casual fast food chain company, which serves American Chinese cuisine mostly in the United States. It operated since 1983 when the first store was open at Glendale, California. After running the company for almost 33 years, Panda Express has expanded and developed over 1,800 stores spread throughout the world and employs 26,000 people at the moment. Last year, the company reached $2.2 billion in revenue, which is doubling in just four years (Pierson, 2015). The company is known as the most successful and dominant fast food chain in the world. One of the reasons behind the success of Panda Express are the employees. The company maintains a low percentage of employee turnover by giving them training and development

Having the ability to sell a product takes great talent. To make it in the sales business a person has to be driven, motivated, and persistence. There are several components that go into training a sales person. They have to possess the ability to read people and to know what they want before they say it. Being a car sales person takes a person that understand the compensation plan for the organization, learning what customers are looking for in a sales person, and to sell that vehicle while making the customer feel that were not haggled (World at Work, 2007).

Panda Express, a fast casual restaurant serving American Chinese cuisine, is one of the most popular places that serving orange chicken. The company was founded in 1983 by Andrew Cherng, Peggy Cherng and Ming Tsai Cherng. It is also the largest chain of Asian fast food restaurants in the United States. As of year 2011, the company has approximately 1500 restaurants covering

The first couple pandas, Xuang Xuang and Lin Hui, were sent to Thailand for the friendship of Thailand and China. They have lived in Chiang Mai zoo since 2003. In 2009, they gave birth to a little panda, Lin Ping, by artificial insemination method. People from everywhere came to Chiang Mai zoo for watching this panda family.

Victor Andrew Lopez Week 1 – Case Study MKTG 425 – DeVry University Professor Eckert Statement of the Problem Value-added selling is a way in which the salespersons use to ensure that they add value to their customers hence increasing the experience of the customers. The study brings the ways in which the salespersons use to ensure that their customers have enough experience on their products. The need for the understanding of the ways in which Marcus Smith can create value for his customers and hence get more of them with the experience on the market issues. The value selling is more than a sales course since it takes the initiative of the salespersons to ensure that there is value added selling. It is also not true that people always want to get as much as they give, in the study there is a the detailed discussion of the ways in which value can create although sometimes it may not work for all customers (Albrecht et al., 2005).

Reporting on the findings of a seminar, Keegan (2009) conveyed no matter how thorough a company’s research and marketing efforts are, a company’s overall success often boils down to one very critical function: face-to-face sales. Product knowledge, honesty and trustworthiness are important virtues for every salesperson, but a successful salesperson must navigate through a customer’s business to find the ultimate decision maker. Researching a customer’s business, gaining knowledge of their operation, and listening to their needs is critical to the success of every salesperson. After every face-to-face meeting, a salesperson needs to review what

• Liaising with clients in all areas of sales - client interaction is vital and sales assistants working with higher priced goods will need to provide a highly personalised approach;

       Giant Panda is a bear native to central-western and south western China and it is easily recognized by its large, distinctive black patches around the eyes, over the ears, and across its round body. The number of pandas living in the wild is approximately 1590 with most of its population living between the Qinling and Minshan Mountains. A 2007 report shows 239 pandas living in captivity inside China and

To first understand this animal, it is known as the Panda, one must discuss its location. The first thing to mention is their early location. “Evidence of giant pandas in the Qinling mountains was first obtained in the mid 1800s by the Russian explorers Berezovski and Potanin, who brought back several skins purchased from native hunters, one of which found its way to the British Museum of Natural History in London”. (Cotton). The next thing to mention is their recent location. “The giant pandas has never, as far as is known, succeeded in colonising the western area of the red panda’s range, and is now restricted to the mountains along the eastern edge of Tibetan Plateau”. (Cotton). The last thing to mention is how the chinese

The numbers of pandas left in this world are gradually decreasing and even though, they are only found in the wild in China, they are still economically connected to us Americans and should be preserved. Approximately, there are only 1,864 giant pandas alive in the wild today. Pandas spread the bamboo seeds and help vegetation grow, which helps the nearby communities. Those local communities used the panda’s habitat for food, money, fuel, and medicine. Giant pandas are the national symbol of China and boost the economy of local communities through tourism (Gunther, “Why Should We Save the Giant Panda?”). Most items in the United States are made in China; so, if China’s economy is low and cannot create any more products for America, China’s

Technology plays a very important role in the sales process, as new trends arise such as the use of mobile applications, social media, database management systems and cloud computing the ability to store information online and be able to access your data conveniently, everywhere and anywhere you go as long as you have an internet connection has become the new meta. The concept of selling has evolved into a many different activities comparatively to just a decade ago. “The successful professional salesperson of today and the future is likely a better listener than a talker” (Thomas N. Ingram, 2011). As mentioned by Thomas, a typical salesperson today are more focuses in developing long-term relationships with their customers rather than the historical methods such as the short term, heavy selling methodologies. Businesses have moved on, the world has accepted and adopted the new technology to help improve the sales process. Seller have become more aware of the customer needs and requirements and are finding new ways to help satisfy them. There are many selling approaches and are used for different types of selling situations. Each approach has their own distinctive way of persuading the buyer and can result in different levels of effectiveness. Using technology can have its benefits and also comes with a cost that can

Before a sales representative is even able to do this step, they must first be sure they understand and KNOW their Product inside and out, their Company’s priorities, and the Marketplace in which they plan to function in. Most importantly, a good sales representative should understand the value of and actually believe in what you are attempting to sell. Once those basics are in place, prepared sales representatives should and most often use a special method for setting their sale call objectives called “SMART”. The acronym “SMART” simply means that a sales representative should have a Specific objective, the their objective is Measurable, ensure their goals are Achievable, focus on the Relational aspect of the sales call, and be prepared and open to Temporal or trial-run situations. (Personal Selling, pg. 137) This process and knowledge of this information is essential in preparing for a productive and successful call.

Chinese fast food is not something new. But fast food is not an original Chinese conception. Traditionally Chinese people value a certain kind of elegant and slow table manners, which symbolize health and politeness.