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Personal Statement: A Letter To Ms. Raina Ali

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This letter is in reference to Ms. Raina Ali's graduate school application for the Master's in Fashion Merchandising and Retail Management (MPS) at LIM College. I’m elated to write this letter on her behalf, as I have been able to witness her professional growth both directly and indirectly in the last six years. Ms. Ali began working with me as a freelance makeup artist and production assistant for my line of independent films and fashion editorials. While working on set with Ms. Ali, she remained a constant force of innovation and leadership.

Although she was not adept in film productions, her knowledge of beauty and fashion trends combined with her ability to grasp and assimilate new information helped to propel our productions further. …show more content…

After she graduated Rutgers University she landed in the retail industry—something fun that helped her earn money while she pursed a fulltime career; or so I thought. She has blossomed into a “know-it-all” fashion guru with a kick of business and retail expertise to back her up.

In 2015, Ms. Ali was the Sales Leader at EXPRESS, Inc. at their Times Square location. She contacted me to photo shoot their District Stylist Newsletter. Again tapping into her production background, Ms. Ali recruited fellow co-workers as models, assembled numerous wardrobes for the shoot, and processed the printing of the newsletter, which was distributed to EXPRESS locations in the Northeast region. The District Stylist Newsletter provided employees with a breakdown of new products and apparels and how they can be styled—this project is one of her most compelling work in retail to-date.

As a Beauty Editor for Young Hot & Modern, my digital female-empowerment magazine, Ms. Ali has attended New York Fashion Week and kept our readers abreast of runway trends, interviewed popular YouTube star and on-air beauty expert Deepica Mutyala while setting our readership to new heights, and contributed to multiple redesign and marketing strategies for the website. Ms. Ali has a profound understanding of how to market fashion and beauty as product, story, and

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