This letter is in reference to Ms. Raina Ali's graduate school application for the Master's in Fashion Merchandising and Retail Management (MPS) at LIM College. I’m elated to write this letter on her behalf, as I have been able to witness her professional growth both directly and indirectly in the last six years. Ms. Ali began working with me as a freelance makeup artist and production assistant for my line of independent films and fashion editorials. While working on set with Ms. Ali, she remained a constant force of innovation and leadership.
Although she was not adept in film productions, her knowledge of beauty and fashion trends combined with her ability to grasp and assimilate new information helped to propel our productions further.
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After she graduated Rutgers University she landed in the retail industry—something fun that helped her earn money while she pursed a fulltime career; or so I thought. She has blossomed into a “know-it-all” fashion guru with a kick of business and retail expertise to back her up.
In 2015, Ms. Ali was the Sales Leader at EXPRESS, Inc. at their Times Square location. She contacted me to photo shoot their District Stylist Newsletter. Again tapping into her production background, Ms. Ali recruited fellow co-workers as models, assembled numerous wardrobes for the shoot, and processed the printing of the newsletter, which was distributed to EXPRESS locations in the Northeast region. The District Stylist Newsletter provided employees with a breakdown of new products and apparels and how they can be styled—this project is one of her most compelling work in retail to-date.
As a Beauty Editor for Young Hot & Modern, my digital female-empowerment magazine, Ms. Ali has attended New York Fashion Week and kept our readers abreast of runway trends, interviewed popular YouTube star and on-air beauty expert Deepica Mutyala while setting our readership to new heights, and contributed to multiple redesign and marketing strategies for the website. Ms. Ali has a profound understanding of how to market fashion and beauty as product, story, and
Wayne Dyer once said “doing what you love is the cornerstone of having abundance in your life”. Ever since I was a little girl, fashion has always been a very important part of my life. However, while most young girls were busy designing Barbie’s next outfit, I was enthusiastically trying to figure out the best way to market and sell Barbie to my friends. This habit did not end during my childhood years; rather it followed me through high school. I firmly believe that being passionate about your career can add much happiness and depth to your life. By attending FIT I can bring and take away positive ideas and qualities.
Lisa was formerly a Fashion Design Director working and living in New York City traveling to France, England, Italy, the Netherlands, U.A.E., China, India, Taiwan & Pakistan ferreting out the latest designs and working with the factories creating beautiful textiles in woman’s fashion at Fortune 500 companies.
Betsey Johnson is a fashion designer, well known for her eccentric but ladylike designs; Puffy skirts to make you feel like a beautiful ballerina, embellishments to make you sparkle and shine when your seen, and eye-catching accessories that make you want to buy her garments. Her childhood interest of dance and costume laid the foundation for her creativity. Betsey attended Pratt Institute and later graduated from Syracuse University. She did not in fact go to school for fashion design, but her creative juices pulled her toward fashion. Upon finishing school Betsey landed an internship with Mademoiselle publication. She won a contest at the magazine, thus triggering her career; Fulltime fashion designer for Paraphernalia, made known a boutique called “Betsey Bunky Nini,” and other successful ventures she did. Although she has quite the success story, she has had a fair amount of mishaps as well. She put out her own collection in 1978, that did exceptional well,
We are gathered in this late hour to witness a monumental era rise to the top. An era that will break down doors and ignite the era of all ages. The era that is fit for the one and only Red Queen of Sensational Enterprise. Claiming success is a way of putting things to rest but showing that you have all the success that people envy only makes you the best of the best. Eva Marie will make sure that people will be respecting her for the rest of their life, because their souls are in the hands of the woman wearing the crown. The camera turned to an outdoors photoshoot, of Eva Marie’s company, NEM Fashion. NEM Fashion describes Eva Marie as a whole. Class, elegance and prestige. Right after wrapping up the set, Charly Caruso, a hard hitting journalist would approach her.
I am writing this letter of recommendation on behalf of Ms. Aishwarya Guhan for her intent to pursue a Masters in marketing program at your esteemed university. I have known Aishwarya for the past three years and I have had various technical and academic associations with her.
Deemed the "Queen of Effortless Chic," Lewellyn was known and loved as a style expert and TV personality with the the sort of spunk, smarts and sass to rear it up. The California-native's resume reads just like a whos-who of the style world, having held editorships at InStyle, Glamour, and undoubtedly ESSENCE -- where she served as the Accessories Editor
With nearly three million followers on social media and obtaining major collaborations with elite beauty brands such as Maybelline, CoverGirl, MAC Cosmetics, and Pantene, just to name a few, it is needless to say that Mariale Marrero is taking the beauty world by storm. The native Venezuelan first sought YouTube as a way to connect with other like-minded individuals and represent Latinas in the beauty spectrum of social media, yet her initial intentions have drastically evolved since 2010. Not only has she become one of the leading beauty gurus but Mariale has also developed into a lifestyle brand that encourages women to live their lives to the fullest, and most importantly – love themselves. Through her easy step-by-step makeup tutorials,
Once upon a time there were five princesses of fashion who never met on the same cover. Each of them had successful careers and people linked them to the meaning of beauty. But as they could not be seen together until Peter Lindbergh came up with this fantastic idea of having Evangelista, Christy Turlington, Naomi Campbell, Cindy Crawford, and Tatjana Patitz on the cover of the British Vogue in January 1990. Furthermore, this was the first step for the “Supermodel Phenomenon”, which was so popular in the
Our event is a spring fashion show for the well-known department store Nordstrom. Nordstrom is a leading fashion specialty retailer offering exciting clothing, shoes and accessories for men, women and children. Since 1901, they have been committed to providing customers with the best possible service. The theme of our event is to showcase powerful women in the fashion industry. To do this, the fashion show will be featuring designs from Diane Von Furstenberg, Donna Karan, and Rachel Zoe. Our catch phrase for the event is “Empowering women one outfit at a time.” The purpose of the show is to showcase the spring 2017 collection of our three designers while encouraging women to express themselves through fashion.
Initially, Mari Evan’s childhood was like that of several African American children in her time. She was born into a traditional black family located in Toledo, Ohio on July 16, 1923. At a young age, she was taught to take care of her elders and how to be polite. She had a normal life until her mother passed away when she was only 10 years old. However, her father became one of her closest family members. He showed her continuous support in her career interests and was always there for her. Correspondingly, Evans was determined to become a fashion designer in her early years. To receive a degree in this major she attended the University of Toledo. However, her interest in fashion design faded and she never
Through her modeling experience, she discovered that models of different backgrounds had the same identical cosmetic needs as her. Iman realized the countless women the beauty industry was failing. Iman set out to “change the very language that the beauty industry used to describe market segments” (Segran). In launching her cosmetics line, she wanted to tackled the beauty problem, not the cultural one. Iman refers to her customers as “women with skin of color,” instead of “women of color” (Segran). This minor distinction recognized that women of color encompasses a larger group of women, rather than a separate category. Referring to her customers as “women with skin of color,” Iman created a bold and “original way to speak to women that broke free from old frameworks” (Segran). It was a clever way to engage with all consumers including white women. As the brand gathered more information about the industry, it started to shift “into the more holistic vision” that recognizes “women of all skin tones want to look good when they rule the world”
Cosmetic brand Maybelline New York has an emotional effect on a variety of individuals. Their company has not only attracted the attention of women but has caused women to identify themselves as fierce, daring, and most of all beautiful. Maybelline’s eyeshadow advertisement “The Blushed Nude” portrays a young women who is striking, bold and beautiful. Maybelline wants consumers to feel beautiful and their advertisement provides the image and desires a women seeks in accomplishing natural looking beauty. Women wish to identify themselves as beautiful and belong to a group of naturally beautiful women
Initially, Mari Evan’s childhood was like that of several African American children in her time. She was born into a traditional black family located in Toledo, Ohio on July 16, 1923. At a young age, she was taught to take care of her elders and how to be polite. She had a normal life until her mother passed away when she was only 10 years old. However, her father became one of her closest family members. He showed her continuous support in her career interests and was always there for her. Correspondingly, Evans was determined to become a fashion designer in her early years. To receive a degree in this major she attended the University of Toledo. However, her interest in fashion design faded and she never earned a degree. It was not until
Growing up surrounded by historical landmarks, creative arts, and Southern charm, I have always been an admirer of fashion and beauty. When I was a young child of five years, I would continually play dress-up and dream of becoming a Fashionista that assists movie stars and social elite for their red-carpet appearances. I wanted to contribute to others in seeing the beauty in themselves and the world around them. After about eighteen years, nothing has really changed within my mind-set. Today, I still dream of working in the fashion industry, but more importantly, making a difference in the world. In the process of making my fashion dreams become a reality, at seventeen, I secured enrollment at Northeast Mississippi Community College majoring in fashion merchandising. My first two years at junior college were wonderful, and I thoroughly enjoyed participating in the arts, being the Captain of the Tiger Dancers and Pom Squad, playing as a member of the tennis team, and supporting Prentiss county as Miss Hospitality 2013. These years taught me time management like no other while also leading me down the path of self-expression and competitiveness. Finding immense knowledge and encouragement from professors in little classrooms and civilians in a small Mississippi town perfected my willingness to strive to do my utmost best in every circumstance, whether it be reaching my goals or helping others. Attending Northeast Mississippi Community College opened for me a world of
In the past, fashion is only about primary needs, simply be worn to cover human bodies. Yet, these days, fashion is about change and lifestyle gently interconnected with timelines and seasons. It is spurred by new style and imaginative plans, and likewise conveys a feeling of uniqueness and distinctiveness, which is dangerous and can offer fewer profits for the apparel’s retailers if they can not fulfill the consumer’s recent needs and wants (Jackson and Shaw 2006). Hence, due to responding the consumer behavior of fashion lovers, rapid and continuous flow of new products, or as known as fast fashion, should be well-understood by the modern fashion retailers.