Persuasive Messages Paper
The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.
Consumer-to consumer (C2C) is a
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Business-to-business transactions are based on maintaining a good relationship with the customers because these are repeat transactions.
The last behavior is consumer-to-business (C2B) is a transaction that the consumers offer products to companies and the companies compensate them (WebFinance Inc, 2010). Individuals with access to increased technology can request products from companies at a decreased cost. Priceline gives the consumers control of naming a price they are willing to pay. The business determines if they have a product in the proposed price the consumer submits. The consumer-to-business model is a complete reversal of traditional business practices where companies offer the product and prices and customers purchase the products. Consumers look for opportunities to purchase products that they can name their own price and Priceline provides that luxury. The consumer needs to have computer access, set up an account, and a credit card.
The consumer is the sender in this behavior model by sending the recipient (Priceline) the price range they want the trip to cost. Priceline uses their online resources to find the consumer the best rates or negotiate with companies on consumers behalf. Technology allows Priceline to tap into various travel agencies to package the best deals for their customers. Some
In 2014, “groundwater makes up 60 percent of California’s water use” (Governor Brown Changes, 2014).
Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.
Most of the needs experienced by the business to business (B-B) market are those which help them fulfill the needs of their own customers –“derived demand” (“B2B Market”, 2015). All businesses need resources and infrastructures in order to provide services and products for their customers (Grewal, p. 210).
“Big Brother is watching you” (Orwell 2). This quote is from the novel 1984 by George Orwell. In this book, the society is controlled by an all powerful government that capsizes the people’s brain so that there is no independent thought. Citizens are constantly being watched and monitored while all they can do is support them and pour out hate to the enemy thinking the party is always right. Hope comes to a man named Winston, the protagonist, a lone man who secretly opposes the manipulation of the mind. After the plot unravels, Winston begins to show his opposition against the party. The party controls everything in the society and puts everything the way they want it to be, endlessly reminding people that they
I have chosen option 1 it is $900.17 more expensive than option 2 because my family has been here two times before and we find it fun and we have relatives living over there in Brisbane. We are flying for 3 hours with food and entertainment which is better for our family than driving for 8 hours if we were doing the South Island trip.Although we will still have to be in the airport 2 hours earlier the positives still outweigh the negatives.If chose option 2 we would have to stop for food which will cost us an extra $100 we all get tired and sick of driving and we also might get carsick which is horrible. My parents will get exhausted from driving where as we will not have to spend that extra $100 on food driving. Flying my parents can relax
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It is with regret that I have to let you all know that Connie will be leaving the WISH Team on June 9th. Connie has accepted a position where she will utilize her social work license. We will miss Connie she has been a great addition to the WISH team.
Start! Or not? Okay, try number 2. Start, again. And once more met with failure. Third time is supposed to be the charm, right? Maybe this time I’ll be able to get further than 2 sentences in before running out of things to say. Okay, and start. If only I could be so lucky. Maybe this isn’t the right topic, I should try changing it and see if I have more success writing about that. But yet again, it’s the same process, start, restart, run out of of ideas before the true writing has even begun. The same, “This topic isn’t good enough,” thoughts run through my head. I’ll change the topic another five, ten, or even fifteen, potentially more, times before finally giving up and hope I can spread out what I have enough to achieve the goal.
WASHINGTON - At approximately 10:30 P.M., a small civilian plane crashed during takeoff in Jefferson County International Airport, Washington. The airport officials claim that this aircraft with 30 passengers on board was dragged into crash by the heavy winds, but the police officials are continuing investigation. The passengers were carried to hospitals immediately, and luckily enough, there were no severe injuries or deaths. The mayor showed sympathy for the victims and their family by arriving at the scene immediately. Despite the fact that everyone was safe, the plane, unfortunately, caught fire and whether the plane will be back to its original state is a mystery.
Thanks Juan. As discussed, I will advise Karl from the City of Pembroke Pines the following:
In writing it’s important to have an understanding of what you’re trying to convey for your audience in addition to how you you will present your ideas. Effective communication extends beyond having well organized writing expressed in complete and coherent sentences. The style, tone and clarity of writing must also be considered, as they are constantly changing relative to the audience. Again, analyzing one’s audience and purpose is essential to successful writing. Appropriately, when choosing the most effective language, it is important to consider the document objective as well as the reader. In essence, this idea of effective use of language has been the overarching theme of this online English course. Each writing assignment
Quite often, consumers purchase goods and services based on their perceived need. Upon making the decision that a need is present and a solution is available consumers are more equipped to react to that need. Although previously perceived that consumers will normally accept prices as presented by suppliers that remains to not be the case. Consumers assess and process prices based on past purchases and other psychological process they went through previously such as persuasive marketing strategies, accessibility of the goods or services and possibly information gathered from prior purchasers of a product. There are countless options that are available to consumers. Consumers are then faced with the choice of choosing the product that best fulfills their need at that given point. Consumers who are knowledgeable regarding prices will be aware of the approximated price for products (Zhao, Zhao & Deng, 2015).
The last behavior associated with e-tailing would be the partnership potentially created after the purchase has been made. Consumers who make purchases online want to know the full story about the product or service and what he or she is involving themselves in. It is in the best interest of the e-tailer to keep their process simple and user friendly. Too many options and side pages keep consumers from doing what companies need them to do, make purchases. E-tailing allows companies to remain clean and turn inventory over faster to make room for newer products. Customers dislike thinking they are required to pay one amount, and after charges, taxes, and fees pay a different. Online companies that inform their client base upfront about fees and charges have a better chance of keeping that business. Finally, learning about the customer through the use of consumer behavior and traffic recognition software enables the e-tailer to understand what their customers are most interested in, and willing to buy the most of. (ClickZ, 2011). The communication medium for this behavior begins when the customer is sent a message to inform that individual of the company’s gratitude for their business and a
Persuasion is described as the deliberate process that intends to change an individual’s attitudes, behaviours or beliefs from their previous initial views and ways of behaving in society. Persuasive communication is widespread and evident all around us, including in central areas of politics, marketing and media. Burkholder et al’s (2003) findings support the idea that there are cultural differences evident in the effectiveness of persuasion, in which they found that shortly after the end of the Iraq war, surveys indicated that although Americans favoured the use of military action against Iraq by 2:1, Europeans opposed it by the same margin. There are four key factors that help influence persuasion amongst the masses, depending on their