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Persuasive Messages Paper

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Persuasive Messages Paper
The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.
Consumer-to consumer (C2C) is a …show more content…

Business-to-business transactions are based on maintaining a good relationship with the customers because these are repeat transactions.
The last behavior is consumer-to-business (C2B) is a transaction that the consumers offer products to companies and the companies compensate them (WebFinance Inc, 2010). Individuals with access to increased technology can request products from companies at a decreased cost. Priceline gives the consumers control of naming a price they are willing to pay. The business determines if they have a product in the proposed price the consumer submits. The consumer-to-business model is a complete reversal of traditional business practices where companies offer the product and prices and customers purchase the products. Consumers look for opportunities to purchase products that they can name their own price and Priceline provides that luxury. The consumer needs to have computer access, set up an account, and a credit card.
The consumer is the sender in this behavior model by sending the recipient (Priceline) the price range they want the trip to cost. Priceline uses their online resources to find the consumer the best rates or negotiate with companies on consumers behalf. Technology allows Priceline to tap into various travel agencies to package the best deals for their customers. Some

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