Pizza Hut Promotional Strategies

United States. When a business is expanding, one thing worthwhile to study is economies of

Pizza Hut Restaurant: Siblings Dan and Forthright Carney obtained $600 from their mom to open a pizzeria – then a novel idea – in Wichita in 1958. It was an enormous hit (giving without end free pizza on opening day didn't hurt), and diversifying started a year later.

Yum! brands, Inc, is one of the largest and most popular restaurant chain across the globe. It is based in Louisville Kentucky operating approximately 41000 restaurants in 125 countries and territories of which Taco bell, Pizza Hut, KFC, Long John Silver man and A&W chains are their brands since the spin-off in1997 when those brands were transferred from PepsiCo to Tricon company and later Yum! changed their name from Tricon to Yum in 2002. A&W and Long silver man are no longer subsidiaries of yum since 2011 as Yum focused on their 3 main brands kfc, taco bell and pizza hut and have acquired little sheep and east downing as their new subsidiaries. Yum! Generates revenue mainly from their food products like chicken, pizza and Mexican grilled

Outside the United States, Yum! operates almost 14,000 restaurants in over foreign countries including Russia, Australia, India, South Korea, France and Morocco. The company plans to open about 1,400 international units this year, consistent with the pace of openings over the last five years (Yum! Brand “International”).

The Fast food pizza chain that goes by the slogan “Pizza Pizza” is the largest carryout- only pizza chain in the world. It is the third largest pizza chain in the United States behind Pizza hut and Dominos. The company was founded back in May 1959, by Mike Ilitch and his wife Marian Ilitch, Garden City, Michigan and that store is still open today. The company has expanded to a total of 5,463 stores worldwide.

Pizza Hut has their own full service restaurants and delivery service when compared to others restaurants and fast food restaurants.

Yum! Australia is an exclusive company owned by foreign that works as a fast food restaurant chain; it is the licensee of the trademark and systems behind KFC and Pizza Hut. They are both fast food restaurateur but one specializing in fried chicken while another specializing in pasta and pizza. Yum Australia is a branch of Yum! Brands, which has more than 35000 stores in over 110 countries and has become as one of the largest restaurant group in the world. The first Australia’s KFC was opened in 1968 and the first Pizza Hut in 1970. Nowadays, Yum! has more than 610 KFC stores and 280 Pizza Hut stores in Australia, being one of the biggest franchise systems in the country. They employ almost 32000 people in Australia and always being busy because

Kotler, P. , Wong, V., Saunders, J., Amstrong, G., 2005. Principles of Marketing 4th, edition Pearson educational editorial.

Papa John’s operates the world's #3 pizza chain (behind YUM! Brands' Pizza Hut brand and Domino's) with around 4,165 pizzerias across the US and in about 35 international markets. Domino’s, Little Caesars, and Pizza Hut are the major competitors when it comes to pizza.

Pizza Hut® is a globally recognized leader of the pizza industry with one of the most popular pizzas and pastas. A subsidiary of Yum! Brands, Inc. (Yum!), Pizza Hut, Inc. has over 6,000 restaurants in the United States alone and more than 5,000 restaurants in 94 other countries and areas across the globe. For more than 50 years, Pizza Hut has continued to amaze customers with pizza selections such as the signature Pan Pizza, Veggie Lover’s® and many more

The first owner of the Pizza Hut in Malaysia was a company Based in Singapore called Cerebos . Yow Chuan Plaza Kualar Lumpur was the first place Pizza hut opened its first outlet in Malaysia, Pizza Hut first started it Operation on 19th May 1982 in Malaysia. Twenty-nine Pizza hut outlets had were opened by Cerebos and then decided to sell the franchise in December 1995 to KFC Holdings Malaysia Berhad. The number of Pizza Hut outlets has grown to Seventy-two Since then until today. For the next three years, Pizza Hut is expected to grow at an average planned rate of ten new outlets each. The long suit of the Pizza Hut in Malaysia is also opened at the rural areas based on demand, it’s not just only open at the urban areas (www.pizzahut.com.my, 2009)

The whole history of pizza hut has been achieved through innovation, but the history of pizza hut really took off with amalgamation into the Pepsi Company and more aggressive marketing techniques especially in the take out market.It was founded in 1958 by Dan and Frank Carney. Their friend suggested opening a pizza parlor they agreed with the idea that it could prove successful, so that they borrowed $600 form their mother to start a business. At that time the original Pizza hut was at

Pizza hut was founded in the late 1958 by Frank and Dan Carney, two brothers who approached a household friend to

Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza

In tier I cities like Mumbai, pizza hut and dominos are facing a stiff competition from these providers (with respect to branded pizzas)