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Porter’s Five Forces Model to Generate It Strategies

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Your first task is to draft a report explaining to management how:

Porter’s Five Forces model could be used to generate IT strategies. Provide and explain ten (10) strategies as examples. (two (2) strategies for each of the five forces)

2.1.1 Title Title : Use of Porter’s Five Forces Model to generate IT strategies
To : Senior Management Team of Great Guitar From: Consultant of Systems Alive International
Date : 16th April 2013

2.1.2 Executive Summary
The purpose of this report is to identify ten IT strategies by making use of Porter’s Five Forces Model. A brief explanation of each of the five forces has also been highlighted and how Great Guitar utilises them in order to formulate IT strategies so …show more content…

In the case study, the customers of Great Guitar are local and national companies and also retail stores. The bargaining power of customers can be assumed to be high due to presence of competitors such as Music Instrument Direct. Hence, by integrating IT in its strategies, Great Guitar can offer customers something no one else provides. In other words, Great Guitar can provide customized guitars, thus enhancing its differentiation advantage. This can be implementing through Internet‘s interactivity feature such as e-mail, registration form, discussion group, and customer communities, where Great Guitar can easily collect customer data, which includes demographic data, product comments and potential demands for types of guitars. These data can provide a good foundation for the firm to customise existing products in innovative ways (Fruhling & Digman, 2000), which will help the firm differentiate its products from its competitors.

2.1.8 IT Strategy 4: Switching Costs Strategy and Bargaining Power of Buyers Great Guitar can optimise its distribution business channels into online order entry system and place terminals in customer 's purchasing departments. This system can increase the efficiency of the firm 's operations. The terminal can retain the customer with relevant information, and by speeding orders can help the

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