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Porter's Five Forces Of Environment

Decent Essays

1.1 Objectives:

The term ‘environment’ is derived from a French word “Environia” which means ‘to surround’ in which organisms live. It refers to both non-living and living factors which constitute environment. Environment and the organisms are two active and multifaceted in nature. Human beings interact with the environment more strongly than other living beings. Customarily, environment is the materials and forces that bound the living organism. Environment is the sum total of conditions that surrounds us at a given point of time and space. It is consist of the complex systems of physical, biological and cultural elements which are interlinked both individually and collectively. Environment is all about the conditions in which an organism …show more content…

The firm thus faces vast competition from the market in relation to procurement of inputs and sale of outputs. Porter’s Five Forces Model identifies the five sources of competitive pressures affecting businesses (Porter, 1980).

Brainstorm the relevant factors for your market or situation, and then check against the factors listed for the force in the diagram above. You can then look at how you can affect each of the forces to move the balance of power more in your favor.
This tool was created by Harvard Business School professor, Michael Porter, to analyze the attractiveness and likely-profitability of an industry. Since publication, it has become one of the most important business strategy tools. The classic article which introduces it is "How Competitive Forces Shape Strategy" in Harvard Business Review 57, March – April 1979, pages 86-93.

Figure 1.3 – Porter's Five Forces

1.8 Macro Factors Affecting Business Environment (General Environment)
The world we live in is completely dynamic. Changes keep happening and are recurrent because of the changes in demographic, economic environment, politico-legal, socio-cultural, technological and global

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