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Problems In Salt Lake City

Decent Essays

Our main objective was to understand the Salt Lake City consumers better and learn how we can develop our features and interface in order to fit the Salt Lake City area most effectively. The main problems we came across were consumers were confused on the idea, concerns about having an Amazon account, and people wanted local produce. As we looked at our research data from [Appendix 1] we learned about the main concerns from both two male interviewees and female interweiees. Ranking from 1-10 we able to identify that women's main concerns were health issues and male issues were primary time concerns. To solve these issues we begin with “Blue Sky” solutions, the first being everyone has a chance to create an Amazon account in store through …show more content…

With all of these different solutions we were able to decide on our final solution addresses all of our concerns within the store that customers may have had about; technology, interaction, and pricing. These three main concerns were what we narrowed down to create the final solution. We decided that:
“Amazon Go should have employees in store to greet and help customers adapt to the "Just Walk Out" technology; a transparent kitchen where customers can interact with the chefs preparing the food; offer only the top brands in each category; and finally, source fresh locally produced foods to show that Amazon wants to contribute to the local economy.” Our final solution address all concerns and problems that consumers have about Amazon Go, with correct implication we firmly believe that Salt Lake City would be a perfect location for the opening of one of the new 200 Amazon Go stores coming in 2018.

7. Limitations & Weaknesses Briefly indicate key uncertainties about your conclusions and your concept/solution. Identify what additional research would be valuable, if any.
There were few things that we were not expecting as the target group we interviewed were those in the age range of 18-24, all of whom had Amazon accounts and were familiar with the Amazon Go beta store. However, there were a few weaknesses that came to surface after conducting research. First off, consumers

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