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Ridderstr Russell Case Solution

Decent Essays

1. What was the Kanthal president, Ridderstråle, attempting to accomplish with the Account Management System? Are these sensible goals?

Ridderstrale had the objective to find hidden profits and losses contained in their current accounting system. The old system did not fully disclose how their costs were applied to the sales accounts. The goals are very sensible as they will allow them to move forward with the proper information.

2. Why did Ridderstråle feel that the previous cost system was inadequate for the new strategy?

The new strategy/system was needed “to promote high-margin products to high-profit customers.” The old system didn’t work well because it applied S&A expenses as a percentage of sales revenue and …show more content…

* What new features does the Account Management System offer? What are its limitations?

The new system provided a better way to identify hidden costs and determine if customers are causing profits or losses. They will be able to show profits and losses by product, customer, and market. The limitation of this new system may be the cost of implementing this new methodology and training employees how to use it.

4. Consider a product line whose products generate a 50% margin (revenue minus volume-related manufacturing and volume-related S&A expenses but before subtracting the sales cost of handling an order and the manufacturing cost to handle an order for a non-stocked item). The sales-order cost for handling an individual customer order is SEK 750, and the extra manufacturing-order cost to handle a production order for a non-stocked item is SEK 2,250.

a. Compare the net operating profits of two orders, both for SEK 2,000. One order is for a stocked item and the other is for a non-stocked item.

Stocked items: $2000*50%=$1000-$750 = $250 SEK
Non-Stocked items: $2000*50%=$1000-$2250 = ($1250) SEK

b. Compare the operating profits and profit margins of two customers, A and B. Both customers purchase SEK 160,000 worth of goods

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